Lulu Harrison

A strategic marketing professional with a talent for developing creative campaigns that capture attention and build meaningful connections. Experienced in B2B and B2C, I specialize in content creation, project management, and data-driven strategies that ensure campaigns are both innovative and effective. My media background enables me to craft compelling storytelling that enhances engagement and brand impact. At Lighthouse Foundation, I led marketing campaigns and fundraising events that grew the donor database by 70% and secured three major corporate partnerships. I collaborated with internal teams, external partners, and creative agencies to align campaigns with business goals. I developed unique campaign assets, worked with iconic Australian brands, transformed annual reports into compelling storytelling pieces, and executed large-scale fundraising events—most notably 4UpDay, which raised over $1 million. I also led Lighthouse’s rebrand and website redevelopment to improve user experience and brand visibility. Balancing creativity with strategy, I leverage digital marketing tools, social media, CRM automation, and audience insights to build high-performing campaigns. After maternity leave, I’m excited to bring fresh ideas, energy, and creativity to a dynamic team that values innovation, hard work, and having fun along the way.

• Grew donor and major supporter database by 70% at Lighthouse Foundation through strategic marketing initiatives.
• Secured 3 major corporate partnerships, increasing long-term financial sustainability.
• Led rebranding efforts at Lighthouse Foundation, crafting messaging and visual identity.
• Developed large-scale campaigns that significantly increased audience engagement.
• Spearheaded data-driven marketing strategies, optimizing audience segmentation and CRM effectiveness.

• Most Innovative Campaign 2022, Fundraising Institute of Australia
• Clarion Award for Multicultural Reporting, The Queensland Clarion Awards, 2018