Lulu Huang
Zetland
Summary
Results-driven Retail Professional experienced in Sales, Store Management, and Area Management within luxury sector. Managed multi-store operations, e-commerce performance, and CRM-driven customer strategy, enhancing commercial performance and customer experience. Leveraged sales insights to drive revenue and optimize customer engagement, specializing in store transitions and talent development.
Overview
12
12
years of professional experience
Work History
Bally Area Manager
Area Manager
Sydney
10.2025 - Current
- Lead omnichannel retail performance across stores and e-commerce, improving conversion, engagement, and overall revenue outcomes
- Oversee 3-store regional operations (~30 staff), driving sales performance, service quality, and brand consistency
- Set and monitor sales targets and KPIs across all stores to ensure performance accountability
- Drove CRM and VIP clienteling initiatives to enhance customer retention and encourage repeat purchases
- Manage regional stock allocation and inventory planning based on demand and performance trends
- Implement targeted promotional strategies based on sales and customer insights
- Collaborate with store leadership teams to align execution with business objectives
- Analyze retail and e-commerce performance data to support commercial decision-making and identify growth opportunities
- Managed e-commerce operations and trained team to ensure effective execution of online sales processes
- Led store transition projects, coordinating setup, stock transfer, and operational readiness for new store openings
- Managed online customer service operations for the AU market, addressing email enquiries and resolving issues to provide timely support.
- Lead end-to-end recruitment and workforce allocation to support operational and business needs across stores
- Deliver VIP customer engagement programs to strengthen long-term client relationships
Flagship Store Manager
Bally
Sydney
05.2025 - 10.2025
- Led store performance by driving sales, customer experience, and team productivity in line with brand standards.
- Oversaw store operations, encompassing staffing, inventory control, merchandising, and compliance.
- Delivered high-level customer service through personalized engagement and product storytelling.
- Executed clienteling and CRM activities to foster long-term customer relationships and encourage repeat business.
- Coordinated brand campaigns, product launches, and in-store promotional activities in collaboration with head office.
- Managed Shopify e-commerce platform, ensuring seamless online order fulfilment and customer experience.
Sales Associate
Bally Store
Sydney
06.2020 - 05.2025
- Delivered consistent high-value sales performance through proactive customer engagement and product recommendation (including individual high-ticket sales up to ~$16K)
- Built and maintained a strong client base, driving repeat purchases and long-term loyalty (e.g., ~$10K remote sale via FaceTime to an international client)
- Contributed to social media-driven sales initiatives (e.g., achieving 47 pairs of a single style sold in one day), increasing in-store traffic and conversion
- Coordinated in-store marketing activities and brand events, overseeing preparation and conducting post-event analysis to assess effectiveness
- Managed e-commerce order fulfilment and ensured product accuracy to enhance customer satisfaction across online platforms
- Assisted visual merchandising and brand presentation, ensuring alignment with marketing guidelines to maintain brand integrity
- Bally Australia (Full-Time)
Christmas Casual
Fendi Boutique
Sydney
11.2019 - 02.2020
- Nurtured client relationships through effective integration of promotions, products, and services.
- Promotes the sale of Fendi Merchandise. High ticket achieved (7 bags and total value around $23000).
- Consistently achieves excellence in customer satisfaction.
- Processed customer purchases efficiently at point of sale, ensuring positive shopping experiences.
- Assisted with stocking shelves and unpacking delivery items in the store.
- Managed repair cases and resolved customer complaints, enhancing overall customer satisfaction.
Operation Assistant
LG.China
06.2016 - 08.2016
- Supported LG China Suning Operation Team in driving sales of LG products across 1600+ Suning stores, enhancing product visibility in major retail locations.
- Coordinated planning and execution of promotional activities, including 6.18 and 8.18 sales events, managing stocking and promotion range with Suning to optimize sales impact.
- Compiled sales statistics and drafted reports to support VIP Account Manager, contributing to informed decision-making and strategic account planning.
Marketing Intern
Walmart.Zhuhai
07.2015 - 08.2015
- Helped design the marketing promotion plan for August 2015 for three of the Zhuhai stores
- Coordinated in the onsite promotion and helped recruit and manage temp sales
- Prepared and organized office documents to improve administrative efficiency.
Marketer
China Merchants Bank Credit Card Dept.
07.2014 - 08.2014
- Coordinated selling campaigns in large shopping malls in Zhuhai, including Jiuzhou Mall, to attract guests for credit card sign-ups
- Assisted eight guests with credit card sign-ups weekly.
- Developed marketing campaigns to promote credit card products effectively.
- Collaborated with cross-functional teams to enhance customer engagement strategies.
- Analyzed market trends to identify new opportunities for product positioning.
Education
Business School - Marketing
The University of New South Wales
Kensington09-2019
International Business school - Finance, Economics
Beijing Normal University
Zhuhai06-2016
Skills
CRM Strategy & Customer Lifecycle Management
Customer Experience (CX) & Retention Strategy
Clienteling & Personalised Customer Engagement
Customer Insights, Behaviour Analysis & Segmentation
Retail Operations & Multi-store Management
Commercial Strategy Execution & Sales Performance Optimisation
KPI Management & Data-driven Reporting
Inventory Planning & Visual Merchandising
Team Leadership, Coaching & Performance Management
Talent Acquisition & Workforce Planning
Stakeholder Management & Cross-functional Collaboration
Omnichannel Strategy & E-commerce Operations (Shopify)
Digital Marketing & Social Media (Retail)
Online Customer Experience & Order Fulfilment
Timeline
Bally Area Manager
Area Manager
10.2025 - Current
Flagship Store Manager
Bally
05.2025 - 10.2025
Sales Associate
Bally Store
06.2020 - 05.2025
Christmas Casual
Fendi Boutique
11.2019 - 02.2020
Operation Assistant
LG.China
06.2016 - 08.2016
Marketing Intern
Walmart.Zhuhai
07.2015 - 08.2015
Marketer
China Merchants Bank Credit Card Dept.
07.2014 - 08.2014
Business School - Marketing
The University of New South Wales
International Business school - Finance, Economics
Beijing Normal University