Luyue Xiao
Waterloo,NSW
Summary
English and Chinese bilingual speaker, my Bachelor's and Master's degrees have provided me with a deep foundation of learning and understanding in the field of media, while enhancing my unique aesthetic level through the study of visual arts. Through internships in internet companies and advertising agencies, I have gained extensive experience in developing successful media strategies and organising campaigns. With a positive, organised and efficient work ethic, I integrate quickly into teams and demonstrate good teamwork skills.
Overview
1
1
year of professional experience
Work History
Volunteer
Sydney Contemporary
09.2022 - 09.2022
- Increase community engagement by organising guided tours for visitors and presentations on the distribution of exhibits.
- Work with other volunteers to improve organisational efficiency.
- Supported engaging, fun, and smooth-running events by helping with organization and planning.
- Maintained clean, neat, and operational facilities to serve program needs.
Intern
GroupM-Social Media Department
09.2021 - 12.2021
- Responsible for running Unilever's products across major media platforms, managing social media posts, generating over 10,000+ views and increasing ad exposure.
- Follow up on product data and adverts of competing products, produce daily and weekly reports to reflect and attract more quality users.
- Communicate with KOLs and KOCs that the brand is working with to achieve mutual goals and achieve a high level of satisfaction from the brand.
- Focus on major social media platforms to stay sensitive to current events, participate in daily meetings to come up with new and innovative ideas that fit users' consumption habits, and increase content exposure and user likes.
Intern
Poizon App-Growth Team
05.2021 - 08.2021
- Participate in the daily activity theme setting and maintenance, analyse the click and participation data, and put forward the idea of an activity theme around the current affairs hotspot, the idea was adopted as a weekly theme, which greatly enhanced the user participation.
- Independently responsible for the daily activities of the banner, combined with personal aesthetic level to participate in the banner design, to ensure the normal operation of the daily activities.
- Assisted the department in promoting the Double Seventh Festival, docked with various departments, and communicated and collected feedback to produce demos, effectively improving the department's work efficiency.
Education
Master of Digital Communication And Culture - Internet, Social Media, Online Governance, Etc.
The University of Sydney
Camperdown NSW 205012.2023
Bachelor of Arts (Digital Cultures & Visual Arts) - Social Media, Photomedia, Magazine Design, Etc.
The University of Sydney
Camperdown NSW 205006.2022
Skills
- Campaign Management
- Media Relations
- Adobe Creative Suite (Photoshop, Audition, InDesign, Premiere Pro)
- Campaign Planning
- Brand Management
- Photography
- Customer Relations
- Analytical & Creative Thinking
- Sensitivity to Latest Trends
Timeline
Volunteer
Sydney Contemporary
09.2022 - 09.2022
Intern
GroupM-Social Media Department
09.2021 - 12.2021
Intern
Poizon App-Growth Team
05.2021 - 08.2021
Master of Digital Communication And Culture - Internet, Social Media, Online Governance, Etc.
The University of Sydney
Bachelor of Arts (Digital Cultures & Visual Arts) - Social Media, Photomedia, Magazine Design, Etc.
The University of Sydney
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