Lyn Toh
Melbourne,VIC
Summary
· Versatile and seasoned Senior Communications Advisor with a proven track record of designing strategic communications programs within public, private and nonprofit environments.
· Skilled in strategy development and implementation, with a focus on enhancing organisational culture and improving staff engagement. Adept at media relations and brand management
· Highly adaptable and people-oriented, with a proven ability to navigate diverse stakeholder landscapes to achieve impactful outcomes. Thrives in culturally-diverse and community-focused settings
Overview
18
18
years of professional experience
Work History
Communications Lead (Internal)
Melbourne Business School
Melbourne, Australia
08.2022 - 03.2024
- Internal content creation and management through SharePoint for School updates and news
- Senior leadership support for speeches, biographies, Town Hall presentations, and executive briefings
- Strategy development and guidance to the Dean's Office, Senior Leadership Team, and People & Culture to enhance the School's culture and improve staff engagement
- Key milestones: 68% increase in intranet news engagement and 55% increase in proportion shared by middle managers, measured as a proxy for cross-functional collaboration.
Communications Advisor (Strategic Communications)
City of Casey
03.2022 - 08.2022
- Communications Lead for the Council's Aged and Disability Service Implementation Project involving change communications, issues management and internal communications strategy and execution.
Senior Communications Advisor
Department of Families, Fairness and Housing
11.2020 - 06.2021
- Stakeholder engagement and event management for the tenth Victorian Disability Awards
- Internal communications and transcripts for all-staff forums.
Communications Advisor
Department of Environment, Land, Water and Planning
10.2019 - 10.2020
- Secretary communications - weekly message, internal newsroom, podcasts, content creation and campaigns
- State Control Centre - bushfire emergency communications (reactive and proactive media)
- On secondment to the Department of Health and Human Services bunker (COVID-19 response) since July.
Media and Communications Advisor
Municipal Association of Victoria
11.2017 - 10.2019
- Council relations, media relations, internal and external communications, stakeholder engagement
- Corporate communications - speech writing, brand management, executive leadership profiling
- Profiling of local government initiatives and relationship management with State and Federal agencies
- Key milestones: Communications support and engagement strategies across various platforms for key policy and advocacy campaigns including (but not limited to) Prevention Against Violence to Women, waste and resource recovery, Local Government Bill reforms, I Love Kinder, MAV State Council, State and Federal Elections, councillor conduct
- Vic Councils case studies, mayoral blogs and editorial for the full MAV suite of publications and 12 policy bulletins.
Marketing Communications Coordinator (Asia Pacific)
Baker McKenzie
04.2014 - 07.2015
- Internal communications, social media engagement and corporate social responsibility profiling for 16 practice and industry groups across 17 offices and 12 jurisdictions in Asia Pacific
- Secondary responsibilities include award submissions, thought leadership projects, media monitoring and support to the Asia Pacific Regional Council in brand, issues and risk management through internal strategy presentations
- Key milestones: Established the first Asia Pacific leadership blog AP Connected, from design through to editorial and layout for the Asia Pacific Regional Chairman (in anticipation of financial integration and change management)
- ASEAN thought leadership campaign for a report developed jointly with The Economist Network for businesses looking to capitalise on the ASEAN Economic Community - developing and Implementing a social media campaign with more than 1 million impressions across LinkedIn and Twitter in the first two weeks.
Corporate Communications Manager (Asia-Pacific and Middle East)
Conergy Renewable Energy Singapore
07.2007 - 03.2009
- Brand awareness, media profiling and thought leadership supporting Conergy's expansion into Asia-Pacific
- External affairs, community and employee relations for Australia, India, Singapore, South Korea and Middle East
- Key milestones: World Future Energy Summit in Abu Dhabi, United Arab Emirates - January 2009
- Managed media relations, stakeholder communications and setup of the corporate exhibition booth
- Acquired a speaking engagement for senior leadership at the Standard Chartered Bank's Future Energy Theatre
- Roundtable on 'Is Singapore Ready for Renewable Energy' in Singapore - July 2008
- Conceptualised a roundtable event in partnership with the Lee Kuan Yew School of Public Policy to address clean energy subsidies in Singapore with key energy academia and industry officials
- Successfully positioned Conergy in an opinion leadership role through a speaking engagement to address students, media and the public on climate change and renewable energy.
Corporate Development Assistant Officer
Lee Kuan Yew School of Public Policy
11.2005 - 04.2007
- Marketing, web and employee communications across eight departments and Ministerial liaison
- Key milestone: Raffles Forum on Good Governance and the Wealth of Nations - September 2006
- Media management for the high-level sister event organised in conjunction with the IMF and World Bank Meetings.
Education
Master of Arts in International Relations -
La Trobe University
08.2012
Master of Arts in Global Media Communications -
The University of Melbourne
07.2011
Bachelor of Arts in Communications -
Monash University, Singapore campus
06.2007
Skills
- Employee Communications
- Corporate Communications
- Stakeholder Management
- Media Relations
- Crisis Management
- Advocacy
- Issues Management
- Speechwriting
- Microsoft Office Proficiency
- Project Support
Software Proficiency
- Microsoft Office
- Sitecore
- SharePoint
- HTML
- Mailchimp
- Canva
Work Rights
Australian Permanent Resident
Personal Information
- Date of Birth: 06/26/81
- Nationality: Singaporean
Hobbies and Interests
- Art
- Music
- Cooking
- Hiking
- Technology
- Sustainability
- Advocacy
Timeline
Communications Lead (Internal)
Melbourne Business School
08.2022 - 03.2024
Communications Advisor (Strategic Communications)
City of Casey
03.2022 - 08.2022
Senior Communications Advisor
Department of Families, Fairness and Housing
11.2020 - 06.2021
Communications Advisor
Department of Environment, Land, Water and Planning
10.2019 - 10.2020
Media and Communications Advisor
Municipal Association of Victoria
11.2017 - 10.2019
Marketing Communications Coordinator (Asia Pacific)
Baker McKenzie
04.2014 - 07.2015
Corporate Communications Manager (Asia-Pacific and Middle East)
Conergy Renewable Energy Singapore
07.2007 - 03.2009
Corporate Development Assistant Officer
Lee Kuan Yew School of Public Policy
11.2005 - 04.2007
Master of Arts in International Relations -
La Trobe University
Master of Arts in Global Media Communications -
The University of Melbourne
Bachelor of Arts in Communications -
Monash University, Singapore campus
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