Summary
Overview
Work History
Education
Skills
Software
Languages
Timeline
Generic

Lyutsiya Multairova

Marketing Graduate
Yagoona

Summary

Adept at spearheading successful marketing campaigns, I leveraged project management and strategic planning skills at My Finance Agent to enhance brand visibility and drive growth. Expert in social media management and campaign development, I boosted user engagement by 4% and increased brand awareness by 25% at the International Institute Of Digital Marketing.

Overview

4
4
years of professional experience
5
5
years of post-secondary education

Work History

Marketing Officer

My Finance Agent
05.2023 - Current

- Driving business growth by designing, planning, and executing marketing campaigns and programs.

- Conducting market research to identify new business opportunities and explore additional markets for our current services.

- Promoting both new and existing services through social media and various distribution channels, including promotional activities and sponsorships.

- Compiling marketing reports to analyse data and determine which marketing strategies are most profitable.

- Coordinating with external agencies, such as sponsored parties and business partners, to organize promotional events for our services.

- Implementing initiatives to improve search engine optimization (SEO), social media marketing, event marketing, and website usability.

Marketing Project Management Intern

DSM Marketing Agency
01.2023 - 03.2023
  • Managed 5 Digital Marketing Projects for 5 different clients and completed them on time and within budget.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Executed and analyzed traditional and digital marketing campaigns for each of clients.
  • Created and deployed social media content for Instagram, Facebook and TikTok, engaged with target audiences and boosted reach with strategic ad placements.
  • Created Brand Management Strategy for each of clients.
  • Analyzed SEO outreach goals and presented findings to marketing director.

Digital Marketing Intern

ROC Cloudy Pty Ltd
07.2021 - 09.2021
  • Created engaging content for Pinterest, Facebook, and Instagram.
  • Assisted marketing coordinators and graphic designers with website copywriting and proofing.
  • Led creative social media campaigns for the two brands (Locello &Roc) that increased user engagement on social media platforms by 4%.
  • Managed digital presence of brand by updating Shopify, creating engaging EDMS, and interacting with customers on social media.
  • Assisted with planning and executing strategies for product launches and campaigns.

Brand Marketing Intern

International Institute Of Digital Marketing
02.2021 - 06.2021
  • Managed team of 5 people to create social media strategy on Instagram, LinkedIn, and Facebook.
  • Analyzed SEO outreach goals and presented findings to marketing director.
  • Used paid advertising to promote company's website on social media platforms.
  • Pitched marketing strategies to internal senior stakeholders (CEO).
  • Increased brand awareness by 25% via "Introduction to Oceania" marketing campaign.

Digital Marketing Intern

Immutable
08.2020 - 03.2021
  • Collaborated with over 10 influencers to promote product launch. Brand exposure increased by 3.5% as result.
  • Strategized and implemented email personalization and dynamic content.
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
  • Analyzed efficiency of social media marketing by creating reports and interpreting data.

Education

Master of Project Management - Project Management

The University of Sydney
Camperdown, NSW
08.2021 - 12.2022

Bachelor of Commerce - Marketing And Economics

The University of Sydney
Camperdown, NSW
07.2018 - 10.2021

Skills

Project management skills

Campaign development

Copywriting

Web Design

Social Media Management

Ad development

Strategic planning

Software

Semrush

SproutSocial

Atlassian

Canva

Google Analytics

Klaviyo

Shopify

Languages

English
Excellent
Russian
Excellent
Spanish
Very Good
Arabic
Average

Timeline

Marketing Officer

My Finance Agent
05.2023 - Current

Marketing Project Management Intern

DSM Marketing Agency
01.2023 - 03.2023

Master of Project Management - Project Management

The University of Sydney
08.2021 - 12.2022

Digital Marketing Intern

ROC Cloudy Pty Ltd
07.2021 - 09.2021

Brand Marketing Intern

International Institute Of Digital Marketing
02.2021 - 06.2021

Digital Marketing Intern

Immutable
08.2020 - 03.2021

Bachelor of Commerce - Marketing And Economics

The University of Sydney
07.2018 - 10.2021
Lyutsiya MultairovaMarketing Graduate