Summary
Overview
Work History
Education
Skills
Additional Information
References
Timeline
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MACLAREN SMITH

East Melbourne,Australia

Summary

Dynamic media advisor with proven expertise at Ray White Group in strategic media planning and audience engagement. Successfully crafted impactful campaigns that enhanced brand visibility and strengthened client relationships. Skilled in data analysis and creative storytelling, driving measurable results while fostering a collaborative team environment.

Overview

4
4
years of professional experience

Work History

MEDIA ADVISOR

RAY WHITE GROUP
Brisbane, Queensland
09.2024 - 12.2024
  • Supporting the Ray White Media Team in developing media campaigns that amplify brand presence, contributing to the design of strategic content aimed at increasing audience engagement and visibility
  • Assisting with initiatives in internal communications and storytelling to build brand consistency and enhance audience connection
  • Utilising data insights to create targeted media releases and improve reach and impact, actively engaging media contacts and stakeholders

MEDIA ADVISOR INTERN

RAY WHITE GROUP
Brisbane, Queensland
07.2024 - 09.2024
  • Assisted in crafting strategic media and marketing campaigns for high-profile properties, resulting in significant medial coverage
  • Developed property and agent features to increase exposure and reinforce Ray White's market position
  • Analysed client data using NurtureCloud to drive data-informed decision-making and contributed to projects like the 'Ray White Wikipedia' page to further enhance brand accessibility

ADMINISTRATIVE SPECIALIST - CLIENT NURTURING

RAY WHITE CONCIERGE
Brisbane, Queensland
01.2021 - 09.2024
  • Managed client communications, scheduling, and inquiries to ensure smooth operations and high client satisfaction
  • Provided tailored insurance solutions and client nurturing to strengthen relationships, meeting service goals in collaboration with team leaders
  • Mentored new staff in communication best practices, fostering a customer-focused culture
  • Delivers insights on client engagement to refine strategies, enhancing loyalty and agent success

Education

Bachelor of Business - Business Management and Public Relations

QUEENSLAND UNIVERSITY OF TECHNOLOGY
Brisbane, Queensland
01.2024

Queensland Certificate of Education -

BRISBANE BOYS' COLLEGE
Brisbane, Queensland
01.2020

Skills

  • Strategic media planning
  • Content creation
  • Audience engagement
  • Data analysis
  • Microsoft Office applications
  • Written and verbal communication
  • Media relations
  • Story development
  • Adaptability
  • Proactivity
  • Goal orientation
  • Organization
  • Customer focus
  • Internal communications
  • Customer relationship management
  • Client communication
  • Stakeholder engagement
  • Creative storytelling
  • Audience targeting
  • Attention to detail
  • Problem-solving abilities
  • Teamwork
  • Excellent communication
  • Problem-solving aptitude
  • Thought leadership
  • Team building
  • Verbal and written communication
  • Teamwork and collaboration

Additional Information

Adaptable, Proactive, Goal-oriented, Organised, Customer-focused

References

References available upon request

Timeline

MEDIA ADVISOR

RAY WHITE GROUP
09.2024 - 12.2024

MEDIA ADVISOR INTERN

RAY WHITE GROUP
07.2024 - 09.2024

ADMINISTRATIVE SPECIALIST - CLIENT NURTURING

RAY WHITE CONCIERGE
01.2021 - 09.2024

Bachelor of Business - Business Management and Public Relations

QUEENSLAND UNIVERSITY OF TECHNOLOGY

Queensland Certificate of Education -

BRISBANE BOYS' COLLEGE

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