Summary
Overview
Work History
Education
Skills
Further Learning
Languages
References
Work Availability
Timeline
OperationsManager
Madalina Sfitlic

Madalina Sfitlic

Perth,Australia

Summary

Relocated to Perth from London in November and took a career break while freelancing part-time. Now that I'm settled, I'm excited to start a new professional chapter. I bring a background in business operations, finance, marketing, and business development. I'm especially drawn to roles where I can build strong client relationships, bring clarity to processes, and drive tangible results. While I'm confident stepping into roles aligned with my experience, I thrive in fast-paced environments where I can keep learning, solve problems, and collaborate with great people. I'm particularly excited by opportunities in account management, project coordination, and business growth roles with a strategic edge.

Overview

10
10
years of professional experience

Work History

Freelance Consultant (Part-Time)

Perth, AU
10.2024 - Current
  • Business Ops & Admin Support: Ongoing strategic support for Forme UK, covering finance, compliance, process improvement and onboarding.
  • Digital Project Management: Partnered with a founder through a 12-week brand launch, advising on business structure, digital presence, and backend workflows. Continuing to provide ongoing strategy support and analytics.
  • UGC Content Creation: Created high-quality short-form video content for a digital marketing agency, aligning with brand briefs to drive engagement and conversions.

Business Operations Manager

Forme UK Design & Architecture
London, UK
02.2023 - 09.2024
  • Led day-to-day operations across finance, HR, compliance, and marketing, ensuring consistency and alignment across all business functions.
  • Supported directors in shaping and implementing long-term strategy and business development.
  • Owned all financial processes including forecasting, budgeting, payroll, invoicing and reporting in collaboration with external accountants.
  • Developed and maintained long-term relationships with external partners, including clients, suppliers, framework leads and BD stakeholders, contributing to new business and repeat engagements.
  • Managed recruiting, onboarding, engagement, and retention initiatives to strengthen team culture and satisfaction.
  • Led pitch submissions and supported the directors in developing tailored proposals for frameworks, tenders, and new business opportunities.
  • Maintained ISO 9001 & 14001 compliance; developed internal policies and ensured alignment with UK regulations.
  • Represented the practice externally at industry events, networking, and awards.
  • Provided day-to-day management and development support to the Studio Manager.

Studio Manager & Business Development Coordinator

07.2020 - 02.2023
  • Managed the daily running of the studio across admin, finance, marketing and HR support.
  • Represented the business at events and awards and supported client engagement through project walk arounds and relationship building.
  • Supported new business development efforts and worked closely with directors to grow the client base through targeted networking and client engagement.
  • Designed and delivered tailored presentations to introduce the practice to prospective clients and partners, showcasing services, case studies, and project expertise to support new business efforts.
  • Implemented a CRM system to streamline lead tracking and improve communication.

Studio Manager

09.2019 - 07.2020
  • Oversaw the day-to-day running of the studio, including admin, facilities, and team support.
  • Rolled out full remote-working capabilities during COVID, building on a previously introduced WFH policy, achieving zero downtime and seamless business continuity.
  • Took on increasing responsibility across operations and business support, contributing to process improvements that led to a formal promotion.

Graphic Designer, Videographer & Photographer

M40 Media
Remote, UK
07.2015 - 12.2018
  • Launched a freelance content creation business while at university, working across photography, videography, editing, and design.
  • Built a strong portfolio through varied brand collaborations, including high-profile work with 'The Proposers', filming hidden-camera-style marriage proposals in exclusive London venues, one of which aired on ITV's Valentine's Day Special.
  • Developed skills in creative direction, client management, and end-to-end content production.

Digital Marketing Assistant

GoodFabrications - Formula 1 Exhaust Manufacturers
Oxford, UK
01.2018 - 08.2018
  • Created multimedia content (photography and videography) for the company website, YouTube channel, and social media platforms.
  • Contributed to the development of a new website, including design support.
  • Designed marketing materials, including brochures and a commemorative company history publication to support brand storytelling and client engagement.
  • Grew the company's Instagram account from ~1,000 to over 3,000 followers, enhancing engagement, visibility, and brand presence.
  • Developed B2B tools such as a bespoke Bend Tooling Chart to streamline customer orders.

Education

Bachelor of Arts with Honours - Photography

University For the Creative Arts
Farnham, UK
01.2016

Skills

  • Business Development
  • Project Management
  • Customer Relationship Management
  • Stakeholder Engagement
  • Financial Admin
  • HR Support
  • Onboarding
  • Process Improvement
  • Workflow Automation
  • AI Adoption
  • Adobe Creative Cloud

Further Learning

  • ILM Level 3 Award - Leadership & Management, 2022
  • Google AI Essentials, 2025, Coursera
  • Google Project Management: Professional Certificate, currently ongoing, Coursera

Languages

English
Native/ Bilingual
Portuguese
Native/ Bilingual
Romanian
Native/ Bilingual
Spanish
Limited

References

References available upon request.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Freelance Consultant (Part-Time)

10.2024 - Current

Business Operations Manager

Forme UK Design & Architecture
02.2023 - 09.2024

Studio Manager & Business Development Coordinator

07.2020 - 02.2023

Studio Manager

09.2019 - 07.2020

Digital Marketing Assistant

GoodFabrications - Formula 1 Exhaust Manufacturers
01.2018 - 08.2018

Graphic Designer, Videographer & Photographer

M40 Media
07.2015 - 12.2018

Bachelor of Arts with Honours - Photography

University For the Creative Arts

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Madalina Sfitlic