Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
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Maddie Johnstone

Doncaster East,VIC

Summary

Results-driven business professional with a strong track record of driving growth and fostering partnerships. Proven ability to identify market opportunities and execute strategic initiatives for revenue generation. Skilled in relationship building, market analysis, and project management. Known for a strong focus on achieving results and adapting to dynamic business environments. Collaborative team player who excels in meeting targets and ensuring reliable performance. Proficient in CRM software, sales forecasting, and project management, consistently delivering impactful solutions.

Overview

2025
2025
years of professional experience
1
1
Certification

Work History

Business Development Manager

ALFAPARF
01.2022 - Current
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
  • Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
  • Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
  • Generated new business with marketing initiatives and strategic plans.
  • Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
  • Negotiated and closed long-term agreements with new clients in assigned territory.
  • Monitored market trends and competitor activities to identify areas of potential opportunity.
  • Consistently met or exceeded monthly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.
  • collecting payments

Boutique Manager and Field Coach (Multi-Store)

Chanel Beauty
11.2020 - 01.2022
  • Increased sales through effective visual merchandising and creative window displays.
  • Created comfortable and inviting boutique environment to make customers feel welcomed and happy to make purchases.
  • Coordinated special events to promote the boutique''s brand, driving foot traffic and generating media coverage.
  • Empowered customers to make informed decisions by educating on product and service offerings and current industry trends.
  • Analyzed sales reports to identify best-selling items and adjust buying decisions accordingly.
  • Resolved customer complaints with professionalism, ensuring a positive shopping experience for all guests.
  • Developed a loyal client base by building strong relationships and offering exceptional service.
  • Trained staff in sales techniques, resulting in improved team performance and increased individual targets.
  • Established clear performance expectations for staff members, fostering accountability through regular reviews and feedback sessions.
  • Managed store inventory effectively to maintain optimal stock levels and minimize shrinkage.
  • Streamlined daily operations by implementing efficient processes for scheduling, ordering, and merchandise management.
  • Collected and analyzed KPI information to track trends and make proactive changes to business operations plans.
  • Assisted in the recruitment process of new staff members, contributing valuable insights on candidate fit within the team dynamic.
  • Managed team of full-time and part-time staff, trained new workers and monitored performance.
  • Mentored junior employees in professional development opportunities, promoting growth within the company hierarchy.
  • Prepared yearly and quarterly budgets as well as effective strategies to consistently meet financial targets.

Assistant Boutique Business Manager

Chanel Beauty
07.2019 - 11.2020
  • Successfully managed organizational change initiatives, minimizing disruptions to daily operations while achieving desired outcomes.
  • Assisted with hiring process and training of new employees.
  • Created, managed, and executed business plan and communicated company vision and objectives to motivate teams.
  • Coordinated team schedules to keep shifts properly staffed during busy periods.
  • Mentored junior staff members, helping them grow professionally and contribute more effectively to the team''s goals.
  • Oversaw and improved deliveries through proactive coordination of daily operations.

Counter Manager Myer

Chanel Beauty
11.2018 - 07.2019

Key Makeup Artist & Multi Brand Ambassador

Estee Lauder Australia for cluster brands Tom Ford, MAC, Bobbi Brown, Clinique and Estee Lauder (Debenhams Australia)
10.2017 - 11.2018

Resident Makeup Artist & Beauty Therapist

Estee Lauder Flagship Myer Melbourne
03.2017 - 10.2017

2IC, Senior Makeup Artist, Beauty and Brow Expert

Benefit Cosmetics

Luxury Brand Specialist

Kate Spade New York

Juice Bar Part Time

Boost Juice

Pharmacy and Dispensary Assistant

Chemmart Pharmacy

Education

Mullauna Secondary College

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Boxhill Tafe

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Headmasters Academy

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Academy of Makeup

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NIDA

VCAL and VCE -

The Pines Private Senior

Skills

  • Sales and Strategy, including daily and weekly reports
  • Customer relationship management (CRM)
  • Excellent written and verbal communication skills
  • Multisite management, coaching and development
  • Review, plan and monitor weekly, monthly and yearly KPI’s
  • Loss prevention
  • Conduct staff meetings and employee reviews
  • Plan and implement training, coaching and development
  • Business management
  • Ensure company policy and procedures are consistently adhered to
  • Teamwork
  • Problem-solving
  • Time management
  • Event planning and management
  • Attention to detail
  • Multitasking
  • Directly motivate and mentor within large or small teams
  • Attend and positively engage in weekly management meetings
  • Proven track record in driving sales and achieving business objectives
  • Review and upgrade visual merchandising as required
  • Management of new store and counter set ups or closures
  • Ability to develop strong and effective relationships at all levels
  • Identify and Interview staff for specialist roles within the boutiques
  • Access current customer base and ensure positive recalling is carried out
  • Presentation of weekly and monthly updates within a senior corporate setting
  • Budgeting, Cash handling and POS
  • Setting targets and achieving goals
  • Consistent communication and collaboration
  • Immaculate presentation and grooming
  • Exceptional organization and prioritizing skills
  • Outstanding problem solving, decision making and communication skills
  • Ability to deliver information in a positive, genuine and appropriate manner

Certification

  • Certificate Corporate Presentation and Training Skills (NIDA)
  • Certificate IV Makeup, Screen and Media
  • Certificate III Beauty Services
  • Certificate II in Retail, Makeup and Skincare
  • Certificate II Nail Technology
  • Certificate of Attainment Eyelash Extensions
  • Certificate S2 & S3 Pharmacy
  • Certified Oriental Botanic's Skincare & Supplements
  • Certified CPR/AED/Covid in First Aid (St Johns)

Timeline

Business Development Manager

ALFAPARF
01.2022 - Current

Boutique Manager and Field Coach (Multi-Store)

Chanel Beauty
11.2020 - 01.2022

Assistant Boutique Business Manager

Chanel Beauty
07.2019 - 11.2020

Counter Manager Myer

Chanel Beauty
11.2018 - 07.2019

Key Makeup Artist & Multi Brand Ambassador

Estee Lauder Australia for cluster brands Tom Ford, MAC, Bobbi Brown, Clinique and Estee Lauder (Debenhams Australia)
10.2017 - 11.2018

Resident Makeup Artist & Beauty Therapist

Estee Lauder Flagship Myer Melbourne
03.2017 - 10.2017

2IC, Senior Makeup Artist, Beauty and Brow Expert

Benefit Cosmetics

Luxury Brand Specialist

Kate Spade New York

Pharmacy and Dispensary Assistant

Chemmart Pharmacy

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Boxhill Tafe

undefined

Headmasters Academy

undefined

Academy of Makeup

undefined

NIDA

Juice Bar Part Time

Boost Juice

Mullauna Secondary College

VCAL and VCE -

The Pines Private Senior
Maddie Johnstone