Madeleine Holland

In this role I am responsible for the successful execution of media campaigns in the Beauty category, ensuring company guidelines and campaign timelines are adhered to. My day-to-day responsibilities also include:

• Managing company branding across each stage of campaign execution, ensuring all messaging is consistent and compliant
• Ensuring quality standards and timelines are met on 200+ campaigns annually
• Cultivating effective and positive relationships with multiple business stakeholders, including suppliers, managers, buyers, coworkers and agency personnel
• Editing scripts, copy, storyboards and video assets to maximise impact to target audiences
• Advising teams on how to create assets that will best achieve campaign goals
• Attending shoots to ensure best outcomes for commercial assets
• Initiating and leading the Media Team Social Committee, organising events to foster positive relationships and build morale within the team

This large agency role saw me in the L`Oreal team, assisting in both digital and TV campaigns, as well as supporting the client management team in the day-to-day running of the team. My experience:

• Managing campaigns at each step of the process, including briefing, planning, budgeting, buying, tracking and reporting
• Liaising and negotiating with multiple publishers across digital and traditional media
• Implementing social and digital media ads across several online platforms
• Engaging and collaborating with influencers through social media channels and third-party platforms
• Communicating effectively with colleagues, clients and publishers to foster positive relationships and successful business outcomes

This role saw me supporting the media planning and buying process across several clients at a small independent media agency. This was a hybrid digital/above-the-line position which gave me experience working with a vast array of advertisers. My experience in this role included:

• Monitoring campaigns at each step of the campaign execution process, including briefing, planning, budgeting, buying, implementing, tracking and reporting
• Liaising and negotiating with multiple publishers across digital and traditional media
• Analysing campaign data to draw learnings and insights from the campaign's performance
• Creating and presenting Post Campaign Reports to client teams, focusing on learnings and optimisation
• Implementing social and digital media ads across several online platforms
• Proactively engaging and collaborating with influencers through social media channels and third-party platforms

I was promoted from Marketing Assistant to Social Media Manager for Tyremax, a company who manages and distributes a portfolio of tyre brands in Australia. My achievements in this role included:

• Significantly increasing the company’s main brand’s social media engagement and budget efficiency
• Executing successful awareness and engagement campaigns that exceeded campaign targets
• Effectively collaborating with internal and external stakeholders including agency and influencers
• Analysing data to ascertain and present social media performance, trends, new content ideas and areas for improvement