MADELEINE JEFFREYS

LinkedIn is the world’s largest professional network and a premier place for brands to market to professionals. In my role as Senior Client Solutions Manager, I work with government clients and leverage my knowledge of online media, communication and relationship building skills, and analytical abilities to provide campaign intelligence and campaign strategy consultation, including identifying areas where LinkedIn can provide more value to our clients.

• Coordinated the rollout of LinkedIn’s first-ever government narrative and event, Gov [In]spire, in collaboration with Sales, Agency, Insights, and Customer Science teams, achieving a +90% attendee rate and unlocking 11 new business units
• Drove the adoption of LinkedIn’s Audience Network in collaboration with Agency teams for Tourism New Zealand and Australia Post, improving CTRs by up to 93% and impressions by up to 27%, which enabled the renewal of budgets and unlocked incremental business units
• Secured new briefs from Australia Post through strategic reporting and insights, that would see 230% YoY account growth across FY25/FY26
• Enhanced quality engagement and cadence with our Federal Government agency clients by implementing monthly office hours, resulting in an additional 2 hours per month of face-to-face engagement
• Active committee member of Women at LinkedIn, responsible for sourcing employee insights and feedback, ideating and leading initiatives to empower growth, build community, and amplify the voices of women at LinkedIn

Zip is a global FinTech with core markets in ANZ and the US, headquartered in Sydney. As Senior Consumer Merchant & Marketing Manager, I am responsible for developing data-driven campaigns and marketing strategies for the Brand and Campaigns team across ANZ, managing a 2-sided marketplace connecting key merchant accounts and customers. I also train and manage one direct report.

• Leading the strategy and execution of integrated campaigns across ANZ, driving incremental results to the business and merchant partners
• Working with 20 enterprise partners to drive growth and achieve co-objectives through concepting, forecasting, implementing & promotion
• Delivering campaign analysis and reporting across datasets including transaction data, demographic data and persona segmentation
• Identifying new ways to leverage data to inform effective comms plans
• Designing & delivering content to educate partners and enhance retail campaigns and merchant engagement, e.g. insight packs & media kits
• Collaborating with a team of 50 people within commercial as well as key stakeholders across product, data, risk & fraud, legal & compliance and CX
• Managing 1 direct report (Social Lead), overseeing strategy development & execution of social campaigns across platforms, e.g. Instagram/TikTok
• Achieving 'Exceeds Expectations' in 3 consecutive annual performance reviews, ranking in the top 25% of performance review results in the organisation globally

As Brand & Campaigns Manager, I was responsible for the strategy & execution of integrated campaigns, involving budget management, analysis and optimisation. I was promoted in July 2023 to Senior Consumer & Merchant Marketing Manager.

• Managing the strategy and execution of Zip ANZ integrated campaigns involving creative strategy, budget management, analysis & optimisation
• Leading & executing 13 campaigns over 12 months, delivering incremental transactions and repayments with a ROI of between 4:1 and 6:1
• Delivering Meta gamma scores of up to 55.7 as part of Zip’s travel vertical strategy, achieving 4.3 x the financial services benchmark
• Driving a 260% uplift in tap to pay transactions and re-engaging dormant accounts through tactical campaign to drive front of wallet preference. Implemented when NSW came out of lockdown in October 2021
• Contributing to increasing consideration of Zip within the travel vertical by 10% through implementation of travel PR work stream
• Delivering 300% to target with coverage across digital, print and streaming channels nation wide

I commenced my role at Zip ANZ as Brand and Campaigns Specialist. In this role, I was responsible for the end-to-end planning and implementation of integrated campaigns, supporting the growth of strategic partnerships. I was promoted to Brand & Campaigns Manager in July 2021.

• Planning & implementing key integrated campaigns, supporting the growth of strategic partnerships and assisting in meeting ROI objectives
• Analysing, measuring & optimising campaigns using internal data tools
• Leading & executing Zip’s first ever Zip-owned retail event ‘Zip After Dark’, delivering +55% TTV lift WoW for participating merchants
• Leading channel test & analytics deep dive, resulting in integral changes made to owned channel campaigns, increasing TTV lift by +334% YoY
• Drove a 28 % increase in adoption of Zip’s digital card through targeted tactical activity as part of Zip’s 2021 Valentine’s Day campaign

As a freelance Senior Creative Production Coordinator, I delivered editorial and advertising projects within creative services teams and partnered with brands such as David Jones, Donna Hay, Jacob’s Creek, MasterFoods, Monocle, Seed and Woolworths. My role involved the end-to-end management of projects including prop sourcing, supplier management and budget management.

• Delivering editorial & advertising projects within creative services teams, involving prop sourcing, supplier management, and budget management
• Managing finance duties e.g Budget reconciliation & reimbursements
• Achieving client retention, building a strong partnership with Woolworths as part of a preferred creative services team