Madeleine Hobson
Melbourne
Summary
Experienced Addressable Associate in media planning, buying and client management. I commenced my media career in PR communications, with a passion for writing, communications and managing clients. I moved from a PR agency into programmatic media as an Addressable Associate. After 3 months in the role I became the sole lead of a client and the manager of communication between the agency and in-house marketing team of another major client. I have thrived in the fast paced environment and enjoy overcoming challenges and strategically planning media campaigns.
Overview
2
2
years of professional experience
Work History
Addressable Associate
Kinesso
01.2023 - Current
- Prioritized tasks to meet tight deadlines, pitching in to assist others with project duties.
- Managed client expectations through communication
- Analyzed data to identify trends and plan media campaigns accordingly
- Generated post campaign reports and presentations for clients
- Made optimisations during campaign live dates to ensure campaigns deliver in full
Account Coordinator
Arize
06.2022 - 01.2023
- Facilitated weekly status reports, project documentation and client billing.
- Regular pitching to media
- Weekly WIPs with clients
- Weekly status reporting to clients
- Campaign development
- Influencer engagement and management
- Blog writing for clients
- Copywriting; writing media releases
- EDM's for clients
Marketing Assistant
Dentsu
02.2022 - 06.2022
- Created engaging content for Facebook and Instagram.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Compiled product, market and customer data to generate informed sales and profit projections.
- Proofread marketing collateral ahead of printing to eliminate errors.
- Supervised interns in social media post development and online copywriting.
- Identified appropriate marketing channels and target customers for campaigns.
- Wrote engaging and successful marketing, advertising and website copy.
- Coordinated with social media, public relations and other teams to execute product introductions.
Education
Masters of Marketing And Digital Communication - Digital Communications And Marketing
Monash University
Melbourne02.2023
Bachelor of Arts - Digital Communications And Media
The University of Melbourne
Melbourne11.2020
Skills
- Microsoft Office
- Microsoft Excel
- Account Coordination
- Time Management
- Pitching Media
- Client Meetings
- Critical Thinking
- Brief responses
- Managing client expectations
- Start to finish campaign execution
- Data Entry
- Developing Presentations and Reports
- Marketing and Product Presentations
- Team Collaboration
- Campaign setup in platforms such as DV360, The Trade Desk, Yahoo
- Verbal and Written Communication
- Data and Trend Forecasting
- Marketing Analytics
- Programmatic Media Buying
- Programmatic Media campaign planning
Timeline
Addressable Associate
Kinesso
01.2023 - Current
Account Coordinator
Arize
06.2022 - 01.2023
Marketing Assistant
Dentsu
02.2022 - 06.2022
Masters of Marketing And Digital Communication - Digital Communications And Marketing
Monash University
Bachelor of Arts - Digital Communications And Media
The University of Melbourne
Similar Profiles
DOMINIKA BABISDOMINIKA BABIS
Director, Performance Marketing at KinessoDirector, Performance Marketing at Kinesso
ADAM PRANDALOSADAM PRANDALOS
Activation Manager at KinessoActivation Manager at Kinesso
MALIK ALEXANDER-HUETMALIK ALEXANDER-HUET
Programmatic Coordinator at KinessoProgrammatic Coordinator at Kinesso