MADHUR DATTA
Sydney,NSW
Summary
Detail-oriented Account Manager with over 12 years of comprehensive experience managing employer-client relationships and developing new business deals. Focused on managing accounts systematically to maximize sales. Dedicated professional successful at introducing new products and expanding network connections.
Overview
10
10
years of professional experience
Work History
Senior Account Manager
Presentation Studio
05.2017 - Current
- In my role as Senior Account Manager, I am responsible for mentoring, training and managing my team of 4 to achieve revenue and job profitability targets within the Client Servicing Team
- I’m required to actively pursue business opportunities with existing and new clients, while ensuring an increase in the sales pipeline and converting leads into sales
- My duties include; Overseeing projects; ensuring my team delivers on time, on budget and with the highest level of client satisfaction which guarantees repeat business Thought-Leadership; Adopt a solution-focused approach to any challenges and identifying new business or marketing opportunities Retention Plans: Plan and implement Account Plans for my portfolio of clients every quarter Organisational Effencies
- Proactively identified areas of improvement within assigned accounts' operations.
- Identified opportunities for cross-selling products and services to existing customers.
- Built and maintained productive relationships with customers and internal partners.
- Conducted regular meetings with clients to review performance metrics, progress, and future goals.
- Acted as main point of contact in matters relating to client concerns and needs.
- Managed key account relationships, ensuring customer loyalty and retention.
Senior Business Manager
Circus Group
12.2016 - 03.2017
- Worked on the brand strategy and its execution through to launch for the brands newest and biggest offering with an objective of driving category growth, increasing brand awareness and drive trials within Australia
- Operational lead on brand communication across various touch points with an objective to obtain greater efficiency & effectiveness of communications while maximizing investment and impact
- Assisted on multiple tactical campaigns to extend the brands presence within the category and rise above the function-driven focus, to establish a broader connection with consumers
- Managed the day to day operations and finances across various brands within the portfolio which included retail focused POS, digital, promotional and on-ground activities
- Led the strategic planning and execution of the client’s annual sales conference including theming ideas, video presentations, group workshops, delegate gift bags
- Also included was the development of workshop mechanics, presentation templates and video content.
Associate Account Director
Wieden + Kennedy
09.2013 - 05.2015
- Complete operational and financial control of the agency business with regards to the business requirements, operational and creative demands and efficient use of company resources
- Worked on strategic brand development in partnership with brand team for thematic campaigns which included TV, Press, OOH, Digital, Events & other on-ground activities for the national and international markets
- Worked on launch campaign for brands expansion in Colombia with focus on print & on-ground activation
- Also worked on monthly magazine ads to increase brand awareness in Australia, USA and various parts of Europe
- Extensive national and international campaign to aid the launch of the brands apparel range including a website overhaul, innovative in-store merchandise, press, OOH and digital
- Built and maintained a strong advisory relationship with the client which enabled opportunities to identify and implement various OOH and digital activities aimed at increasing brand awareness amongst current and potential consumers (national/international)
- Worked on various elements for company employee database of nearly 2000 including brand guidelines, corporate brochure, morale boosting events and other company collateral.
Education
Bachelor of Arts - Political Science
Delhi Unversity
New Delhi, India06-2012
Skills
- Strategic Planning
- Staff Management
- Revenue Generation
- Customer Relations
- Business Development
References
- Ms Terri Martin, General Manager, Dymocks Childrens Charity (Ex GM, Presentation Studio)
- Ms. Primrose Russel, Head of Finance & Operations, Presentation Studio
Hobbies and Interests
Passionate about cooking and food, listening to music from around the world, following various YouTube vloggers and catching up on TV shows.
Timeline
Senior Account Manager
Presentation Studio
05.2017 - Current
Senior Business Manager
Circus Group
12.2016 - 03.2017
Associate Account Director
Wieden + Kennedy
09.2013 - 05.2015
Bachelor of Arts - Political Science
Delhi Unversity