Madison Olsen
Essendon
Summary
Dynamic and results-oriented Visual Merchandising professional with a proven track record in collaborating with cross-functional teams to drive impactful visual merchandising initiatives. Seeking a challenging role where I can leverage my expertise to develop comprehensive strategies and align visual merchandising efforts with the broader organisational goals, particularly focusing on Outlet and full-price stores across Victoria and South Australia. Dedicated to optimising store layouts, enhancing product visibility, and maximizing customer engagement while maintaining brand integrity and standards. Eager to contribute my analytical skills to assess performance metrics, identify areas for improvement, and implement strategic changes that drive sales and elevate the overall retail experience.
Overview
9
9
years of professional experience
Work History
Area Visual Merchandising Manager
Cotton On
05.2024 - Current
- Led a team of 5 visual merchandisers, overseeing daily operations and ensuring alignment with brand standards.
- Developed and implemented visual merchandising strategies, resulting in a measurable increase in foot traffic and sales.
- Managed workload distribution, set performance goals, and provided regular feedback to team members.
- Coordinated seasonal displays, promotional setups, and window designs to enhance brand visibility.
- Collaborated with cross-functional teams, including Area Managers, Head office team and department allocators, to execute campaigns effectively.
- Monitored inventory levels and ensured displays were fully stocked and visually appealing.
- Analysed sales data to assess the impact of merchandising strategies and adjusted approaches for optimal results.
Multi Site Senior Visual Merchandiser
Cotton On Group
07.2021 - 05.2024
- Collaborate with cross-functional teams including Nation merchandiser manager, store operations, retail leadership and National VM Manager to align visual merchandising initiatives with overall business objectives for Outlet.
- Participate in cross-departmental meetings and initiatives to ensure seamless integration of visual merchandising efforts with broader organisational strategies.
- Develop comprehensive visual merchandising strategies aligned with the brand's objectives and target audience across both VIC, SA and Outlet business
- Collaborate with VM specialist, Merchandise managers and product teams to understand product launches, promotions, and seasonal campaigns.
- Create visual merchandising guidelines and standards that reflect the brand's image and values for Outlet and full price stores.
- Design and implement store layouts that optimise traffic flow, product visibility, and customer engagement in retail locations across both states and Outlet nationally.
- Ensure that store designs comply with brand guidelines while adapting to local market preferences and regulations.
- Analyse sales data, customer feedback, and store performance metrics to evaluate the effectiveness of visual merchandising strategies whilst identifying areas of improvement and implement changes
- caretaking the National Visual Merchandising role in the absence of my immediate supervisor, ensuring seamless continuity of operations and strategic alignment during their leave with 5 direct reports across all states in Australia
Field Visual Merchandiser
Industrie Clothing
03.2019 - 06.2021
- In Charge of 30+ stores based in Victoria and Tasmania across both Myer and stand-alone stores
- Efficient time management, prioritising of tasks, and working to strict deadlines
- Create relationships with both Myer management to ensure brand alignment with department store values and codes of conduct
- Create monthly floor plans for floor moves
- Implementing regular floor moves (ie. setting up new product launches, assembling fixtures, visuals, mannequin styling, etc.)
- Effective communication and building relationships with internal and external customers
- Merchandise according to campaign,season,promotion and sales
- Provide feedback to relevant HQ departments on visual merchandising strategies and sales outcomes
- Conduct weekly shop floor walkthroughs with management
- Coach and develop team members and provide feedback and guidance where required
- Monitor best sellers and class reports to ensure all areas of product are selling correctly in different locations across Victoria
- Inventory management and replenishment
- Decal application and removal
- In store window installations
- New store set ups, implementing complete store fit outs
In Store Visual Merchandiser
Seed Heritage
06.2016 - 03.2019
- Constructed visual merchandising projects according to guidelines as well as self-initiated when managers are absent.
- Improved quality standards and procedures to minimize errors and maximize customer satisfaction.
- Managed aesthetically pleasing displays to showcase company products and increase sales.
- Updated pricing and signage to complete product displays and educate customers.
- Prepared interesting and innovative visual displays to grab customer interest and promote sales.
- Promoted seasonal products and trends to ensure efficient movement of stock.
- Inspected merchandise for quality and arranged proper display location on the floor.
- Established tasks for staff and monitored their performance when managers are absent.
- Cleaning and organising store, including checkout desks and displays.
- Oversaw merchandising guidelines to present visually appealing displays.
- Maintained a positive work environment by consistently treating all employees and customers with respect and consideration.
Education
Bachelor of Design - Branding Environments
Swinburne University
Hawthorn06.2020
Year 12 VCE -
Ave Maria College
14-22 Vida St, Aberfeldie, VIC, 304011.2014
Skills
Point of sale knowledge
- Product and service sales
- Merchandising expertise
- Stocking and replenishing
- Overstock management
- Merchandising plan creation
- Brand alignment
- Adobe Creative Suite proficiency
- Microsoft PowerPoint, Excel and Word
- Laser cut machines/packaging
- High level of knowledge with sewing and sewing patterns
Additional Information
Upon Request
Timeline
Area Visual Merchandising Manager
Cotton On
05.2024 - Current
Multi Site Senior Visual Merchandiser
Cotton On Group
07.2021 - 05.2024
Field Visual Merchandiser
Industrie Clothing
03.2019 - 06.2021
In Store Visual Merchandiser
Seed Heritage
06.2016 - 03.2019
Bachelor of Design - Branding Environments
Swinburne University
Year 12 VCE -
Ave Maria College
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