Maha Adil
Barton,ACT
Summary
Strategic marketing professional with over 10 years of experience across various industries. Expertise in crafting and implementing marketing and branding strategies that boost business growth and brand visibility. Demonstrated success in leading cross-functional teams to execute impactful campaigns targeting specific audiences.
Overview
14
14
years of professional experience
Work History
Head of Marketing
Bella & Co./MIA BELLA
08.2022 - 12.2024
- Spearheaded development of marketing and branding strategies across multiple stores in Dubai & Abu Dhabi regions, driving business growth and brand recognition.
- Executed integrated marketing campaigns through traditional and digital channels, enhancing lead generation.
- Conducted market research to identify consumer insights and trends, informing strategic decisions and product development.
- Revitalized company brand, achieving increased customer engagement and loyalty.
- Developed digital marketing strategy utilizing social media, content marketing, and SEM to boost online presence.
- Cultivated partnerships with key stakeholders to enhance brand messaging and achieve business goals.
- Monitored marketing budgets and activities, analyzing return on investment (ROI).
- Designed promotional programs to stimulate interest and increase sales among target audiences.
Marketing Manager
Dashing International Group/BEDASHING BEAUTY
03.2021 - 07.2022
- Formulated strategies to boost client visits across 23 branches in multiple emirates.
- Executed comprehensive marketing plans for new branches, covering advertising and branding initiatives.
- Designed impactful marketing campaigns aligned with departmental KPIs for new locations.
- Established strategic partnerships with industry stakeholders, including agencies and vendors.
- Administered quarterly and annual marketing budgets to ensure efficient fund allocation.
- Reviewed and sanctioned all marketing communications and branding materials across platforms.
- Assessed campaign performance by analyzing results against sales KPIs.
Marketing Officer
Tablez Food Company LLC
06.2020 - 02.2021
- Developed and implemented the F&B marketing strategy, including a comprehensive marketing budget, calendar and promotional events for 3 outlets of Bloomsbury’s, 5 outlets of Famous Dave’s, 2 outlets of Peppermill and 1 central kitchen.
- Developed the branding and marketing strategy for the launch of a cloud kitchen in the UAE, liaising with 3rd party food delivery apps including Talabat, Zomato and Deliveroo.
- Implemented strategical campaigns with The Entertainer & Delivery Hero applications that resulted in a 10% business growth for Famous Daves & Bloomsbury's.
- Managed sales targets for the 'Tablez Rewards' Loyalty App Program across 11 brands.
Marketing Officer
Dashing International Group/BEDASHING BEAUTY
01.2017 - 03.2018
- Executed strategic communications and managed marketing activities.
- Developed internal and external communication guidelines, ensuring consistent branding across the organization.
- Assisted with marketing plans for online and outdoor events, focusing on branding and advertising.
- Initiated and implemented marketing strategies for new branches in Dubai and Abu Dhabi.
- Launched a Bloggers Program and Lead Generation model to enhance visibility.
- Analyzed customer data to identify purchasing patterns and preferences.
Social Media Coordinator
Sky Gate Media Services
05.2016 - 10.2016
- Managed social media community engagement and content planning for clients.
- Conducted analytic reporting for live campaigns across various platforms.
- Created engaging content using Adobe Creative Suite.
Manager, Digital Media
Orientm McCann
09.2014 - 03.2015
- Established a dynamic digital media team across Karachi, Lahore, and Islamabad, ensuring cohesive strategy execution and campaign delivery for Nestle, KFC, Loreal and Suzuki.
- Developed and implemented comprehensive digital marketing strategies tailored to client objectives, enhancing brand visibility and engagement.
- Cultivated strong client relationships by thoroughly understanding their business needs and digital marketing goals, resulting in improved client satisfaction and retention.
- Monitored and analyzed campaign performance metrics, providing actionable insights to optimize ongoing and future campaigns.
- Created and delivered compelling presentations for client meetings, showcasing campaign progress, insights, and recommendations for improvement.
- Collaborated with creative teams to develop innovative content that aligned with campaign strategies, ensuring a consistent brand message across all digital platforms.
- Spearheaded the integration of emerging digital trends and technologies into marketing strategies, enhancing overall campaign effectiveness and audience reach.
Assistant Operations Manager
The Next Big Thing
02.2013 - 09.2014
- Liaised between strategy, creative, and media buying teams to ensure seamless operations.
- Planned and implemented core digital media marketing strategies.
- Executed innovative marketing ideas for clients and managed social listening tools.
- Developed annual editorial calendars for client blogs and campaigns.
Copywriter/Assist. Business Development Executive
Real Graphics Hub
05.2011 - 08.2011
Education
Bachelor of Media Sciences, Advertising - Advertising
Iqra University
Skills
- Advertising and promotions
- Brand management
- Campaign planning and execution
- Customer segmentation strategies
- Digital and e-commerce marketing
- Influencer partnerships and relations
- Marketing analytics and insights
- Media planning and buying
- Product marketing and launches
- Strategic marketing initiatives
- Time management skills
- Budget oversight and forecasting
- Social media marketing expertise
- Direct marketing campaigns
Accomplishments
- Increased net revenue by 30-40% by spearheading and leading a comprehensive marketing campaign.
- Increased global eCommerce sales by 25% in one year.
- Consistently commended by upper management for spearheading and leading effective marketing campaigns.
- Supervised team of 6 staff members.
- Launched stores across the UAE with the selling rate of 80% through marketing channels
Languages
English
Native or Bilingual
Interests
- Avid Reader
- Blogging
- Exploring famous landmarks, historical sites, and cultural attractions in a new destination
- Creating digital artwork using software like Photoshop, Illustrator, or Procreate
- Volunteering for community initiatives to give back to local communities and make a positive impact
- Youth mentor, providing guidance and support to empower the next generation of leaders
- Gym Workouts
- Swimming
- Kayaking
- Road Trips
- Fashion
Timeline
Head of Marketing
Bella & Co./MIA BELLA
08.2022 - 12.2024
Marketing Manager
Dashing International Group/BEDASHING BEAUTY
03.2021 - 07.2022
Marketing Officer
Tablez Food Company LLC
06.2020 - 02.2021
Marketing Officer
Dashing International Group/BEDASHING BEAUTY
01.2017 - 03.2018
Social Media Coordinator
Sky Gate Media Services
05.2016 - 10.2016
Manager, Digital Media
Orientm McCann
09.2014 - 03.2015
Assistant Operations Manager
The Next Big Thing
02.2013 - 09.2014
Copywriter/Assist. Business Development Executive
Real Graphics Hub
05.2011 - 08.2011
Bachelor of Media Sciences, Advertising - Advertising
Iqra University
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