MAHIMA BIYANI
MELBOURNE,AUSTRALIA
Summary
Dynamic professional with a proven track record at IDP Education Ltd, excelling in critical thinking and effective communication. Spearheaded marketing campaigns and significantly enhanced student engagement and enrolment rates. Expert in academic advising and strategizing, demonstrating a strong ability to lead teams and improve operational efficiencies.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Education Counsellor/Sales & Marketing Coordinator
IDP Education Ltd
Melbourne, Australia
10.2023 - Current
- Developed marketing strategies, events and campaigns at the Melbourne city office by identifying customer's demand, preference and overall communication requirements to find potential opportunities in the education industry like Welcome Day Event, In-House admission days, social media campaigns, etc.
- Developed and implemented local marketing campaigns and events, increasing brand visibility and engagement
- Aided students in college and career readiness process, helping with course selection and career assessments.
- Maintained student records and developed individual education and behavior plans to promote student success.
- Evaluated students' academic and career plans to assist in setting realistic goals.
Education Counsellor
IDP Education Ltd
Melbourne, Australia
10.2022 - Current
- Counselled international students on educational opportunities, ensuring successful placement through accurate and timely application processing.
- Managed student pipelines, converting leads into enrolments through proactive engagement and follow-up.
- Participated and promoted marketing events, boosting brand awareness, and student engagement.
- Served as a liaison between schools, families, agencies and other stakeholders involved in providing appropriate supports for students.
Education Counsellor
Aussizz Group Hawthorn
Melbourne, Australia
01.2022 - 10.2022
- Advised students on course selection, college application processes, and scholarship opportunities to support their academic and career goals.
- Managed the student journey from lead generation to enrolment, consistently achieving high conversion rates through active communication.
- Maintained confidential records of counselling sessions, assessments, and communications with students and parents.
Client Servicing Executive
ICAN Events
Mumbai, India
08.2019 - 01.2020
- Liaised with clients to understand their vision and requirements, customizing events to meet their specific needs.
- Created program activities, agendas and budgets based on client requirements.
- Managed inventory of event supplies and equipment, ensuring availability and condition for upcoming events.
Event Operations Executive
Sportz XP Village
05.2017 - 05.2019
- Part of the senior management team in the overall planning and execution of events like the Reliance Foundation Youth Sports, Mattel Scrabble Challenge, Nike Run, and Mumbai Games across 12 cities in India.
- Coordinating with the client and Ops team for the smooth functioning of the event.
- Fostered strong relationships with clients and local vendors.
- Qualitative and quantitative reports are to be sent to the core team to improve efficiency and functioning.
Education
Master - Marketing
RMIT University
Melbourne, Australia12.2021
Bachelor - Commerce
K.J. Somaiya College of Science and Commerce
Mumbai, India05.2019
Skills
- Critical thinking and problem solving
- Effective Time Management
- Communication Skills
- Ability to Work in a Team
- Strategizing and Planning
- Content Creation
- Academic advising
- Policy and procedure improvements
Accomplishments
- Student Placement Excellence Winner at IDP Education for top counsellor to achieve highest number of enrolled students in FY24
- Shining Star for Sportz Village XP in 2018
- IDP Brand Ambassador Award for Consistent Contribution
Certification
- Certificate of Achievement - IDP Leadership Development Program 24
Languages
English
Full Professional
Hindi
Native/ Bilingual
References
References available upon request.
Timeline
Education Counsellor/Sales & Marketing Coordinator
IDP Education Ltd
10.2023 - Current
Education Counsellor
IDP Education Ltd
10.2022 - Current
Education Counsellor
Aussizz Group Hawthorn
01.2022 - 10.2022
Client Servicing Executive
ICAN Events
08.2019 - 01.2020
Event Operations Executive
Sportz XP Village
05.2017 - 05.2019
Master - Marketing
RMIT University
Bachelor - Commerce
K.J. Somaiya College of Science and Commerce
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