Mahrukh Fatima
Perth ,WA
Summary
Strategic communication professional driving PIE’s visibility and impact through media relations, storytelling, and targeted messaging. Skilled in developing communication plans aligned with World Bank directives, fostering stakeholder engagement, and delivering high-impact strategies that advance institutional objectives. A
passionate Early Years Teacher with a track record of creating engaging and nurturing learning environments. Knowledgeable in curriculum development, lesson planning, and behavior management to foster child growth and educational progression. Skilled communicator with parents and colleagues to ensure transparent communication regarding child progress and needs for enhancing student performance through innovative teaching methods.
Overview
5
5
years of professional experience
Work History
Early Years Teacher
Army Public School (APS)
Rawalpindi, Punjab
04.2025 - 01.2026
- Developed engaging weekly lesson plans that enhanced literacy, numeracy, social skills, and early cognitive development.
- Implemented play-based learning strategies that fostered creativity, problem-solving, and inclusion in a nurturing classroom environment.
- Taught prep, Kindergarten and Nursery classes delivering age appropriate lessons aligned with early childhood learning.
- Monitored and documented student progress, delivering regular feedback to parents through meetings and detailed written reports.
- Collaborated with other educators to design interactive learning materials and classroom displays.
Communication Officer
Pakistan Institute of Education
Islamabad, Pakistan
07.2023 - 08.2024
- Led policy dialogues and discussions, coordinating with stakeholders to facilitate dialogue and inform decision-making processes. Managed communication activities, aligning them with organizational guidelines and objectives. Drafted and distributed press releases to media outlets, communicating key messages of dialogues and promoting initiatives. Developed and executed social media strategies to enhance online presence and audience engagement. Coordinated between internal teams and external partners, ensuring seamless collaboration. Managed post-event activities, including follow-up communications and evaluations to assess impact and identify improvements.
- Initiated and established a quarterly newsletter for Pakistan Institute of Education (PIE), creating three editions. Collected and summarized key achievements and milestones for each quarter. Designed newsletter layout and supervised production process, ensuring accuracy and quality. Managed distribution and feedback collection to enhance content and design.
- Flagship reports: Played a key role in the launch of three flagship reports, including the National Achievement Test (NAT) 2023, Pakistan Education Statistics (PES) 2021-2022, and a case study of the Out of School Children (OOSC); a case study of ICT. Involved from start to end, coordinating the launch and overseeing the design of promotional materials from the team. Reported findings and created infographics to visually represent key data points and insights. Produced a documentary highlighting efforts to reduce the number of out-of-school children, showcasing successful initiatives and best practices.
Consultant
World Bank
Islamabad, Pakistan
12.2023 - 06.2024
- Consulted for the World Bank at the Pakistan Institute of Education (PIE) as a Communication Officer. Led strategic communication efforts, crafted messages, and managed media relationships to elevate the institute's brand.
- Analyzed economic data to inform policy recommendations for developing countries.
- Collaborated with stakeholders to design and implement project frameworks.
- Facilitated workshops to enhance knowledge sharing among project teams.
Content Strategist
Native Media – Production House
Islamabad, Pakistan
07.2022 - 07.2023
- Coordinated collaboration within a team, optimizing workflow to execute multiple projects successfully.
- Developed and implemented effective content strategies, contributing to the creation of engaging and high-quality content across various media platforms. This included staying ahead of industry trends to incorporate innovative approaches into content planning.
- Engaged with clients to understand content needs, delivering work that consistently exceeded expectations, leading to repeat business and positive referrals.
Content Development Intern
Margalla Thought Collective
Islamabad, Pakistan
01.2022 - 07.2022
- Contributed to 'Ideas Development' section by conceptualizing content structures for online educational content website at Margalla Thought Collective.
- Brainstormed innovative content strategies and provided input on user interface design, enhancing overall user experience.
- Conducted feasibility study for hybrid schooling model, assessing logistical and technological aspects for integrating online and face-to-face instruction within Margalla Thought Collective.
Content Creation Intern
FM 99
Islamabad, Pakistan
06.2021 - 08.2021
- Created engaging multimedia content for FM99, utilizing creative skills and audience insights to enhance viewer and listener engagement across platforms.
- Consistently delivered captivating content that resonated with both listeners and readers, showcasing a keen ability to tailor messaging to the preferences and interests of the target audience.
- Contributed to development and execution of content strategies, ensuring alignment with multimedia best practices and audience preferences.
Education
Bachelor of International Relations -
Women University
Rawalpindi01.2021
HSSC -
Army Public Schools and College System
Rawalpindi01.2017
Skills
- Early childhood education
- Child development
- Childhood Curriculum Development
- Classroom management
- Child Observation Techniques
- Behavioral Assessment
- Inclusive Education Practices
- Parent-Teacher Communication
- Curriculum Assessment
- Content development
- Creativity
- Creative thinking
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Graphic design
- Microsoft Suite
- Project Management
- Stakeholder engagement
- Monitoring & analysis
- Critical Thinking
- Analytical skills
- Communication skills
- Internal communication
- External communication
- Management
- Team Collaboration
- Adaptability
- Leadership
- Educational policy
- Educational policy
Timeline
Early Years Teacher
Army Public School (APS)
04.2025 - 01.2026
Consultant
World Bank
12.2023 - 06.2024
Communication Officer
Pakistan Institute of Education
07.2023 - 08.2024
Content Strategist
Native Media – Production House
07.2022 - 07.2023
Content Development Intern
Margalla Thought Collective
01.2022 - 07.2022
Content Creation Intern
FM 99
06.2021 - 08.2021
Bachelor of International Relations -
Women University
HSSC -
Army Public Schools and College System