Majintha Weerasekara
Sydney,NSW
Summary
A highly motivated Field Marketing Manager with 18+ years of experience in Field / Product marketing IT and telecommunications industry, with a Bachelor of Science in Technology management from the University of Portsmouth, UK. Extensive experience in driving IT and Telecom products in the market, analysis of product performance and identifying go-to market strategies for B2B / B2C. Experienced in product matrix tracking / reporting and presenting to senior management.
Overview
19
19
years of professional experience
Work History
Field Marketing Manager Client Group Solutions ANZ
Dell Technologies Australia
12.2018 - Current
- Work Closely with Sales and Product Management teams to execute Go- to market strategies for commercial business
- Work with Third-Party solutions to increase awareness and generate leads via webinars, sales door openers and roadshows
- Implement and follow through APJ marketing programs for Third Party (Channel partners / Distributors) and follow through leads and conversions and award reward points
- Track quarterly targets are met for rebate payouts on incremental units via the leads generated from the marketing programs
- Conduct quarterly sales Blitz and create excitement on giveaways and rewards when leads are converted
- Work with marketing agencies on outbound calling activities to generate leads for Third- party solutions
- Provide strategic and tactical support for accounts helping them with funding programs to get better pricing on hardware solutions and engaging financial services for better payment terms
- Edit/ review product content for multiple channels including LinkedIn articles, webinars and emails
- Execute Training & Learning roadmap across customers, channel partners and account managers
- Work with global product line managers and implement programs for ANZ region to drive product profitability and growth
- In collaboration with the marketing operations team use insights, analytics to track performance of sales territories and continually trial, learn and implement learnings for future growth
- Product seeding within approved parameters to maximize sales and create brand awareness
- Identify partners in each Territory and propose strategies to work together.
Head of Marketing
Lebara Mobile Australia
05.2013 - 08.2019
- Developing and executing marketing strategies such as online promotions, ethnic store promotions and consumer offers for mobile and streaming TV
- Develop the ATL, BTL strategy and ethnic marketing strategy through newspapers, paid TV and radio advertising
- Managing the budget for advertising and promotional items
- Develop and execute growth strategies for national retail channels such as Coles, Australia Post, 7- Eleven and EzyMart
- Participate in multicultural events such as Chinese New Year, Diwali, Eid, students and B2B national retail conferences to increase sales opportunities.
Product Manager Value Added Services
Etisalat Kabul Afghanistan
10.2012 - 04.2013
- Created product roadmap and worked closely with technical teams
- Promoted subscription modules to customers based on ARPU
- Gathered user feedback and continuously and improved product specifications
- Communication with senior management on the market performance of the products
- Negotiated with vendors and external parties for product enhancements and other deliverables.
Assistant Product Manager Value Added Services
Bharti Airtel Lanka
11.2008 - 10.2012
- Onboarded new content partners to source quality content and worked with managed service partners to launch new value-added services for the operator
- Collaboratively worked with marketing team to run product campaigns and X’Sell & Upsell products
- Training and development for Sales teams to create awareness of new products and services.
Project Manager
Dialog Axiata PLC
05.2005 - 06.2008
- Directed numerous complex projects and project launches to completion for ISO 9001 certified company and subsidiary of Axiata Group
- Ensured alignment of objectives to processes, created documentation to outline functional necessities and leveraged formal project management methodologies to create project plan, schedules and relevant other project tracking tools.
Education
Bachelor of Science in Technology Management -
University of Portsmouth UK
01.2010
Skills
- Relationship Building
- Strategic Marketing
- B2C Marketing
- B2B Marketing
- Marketing and Advertising
- Marketing Plan Development
- Marketing Strategy Development
Accomplishments
- Increased notebooks share from 7%- 25% quarter on quarter within Medium Business category.
- Carrying out quote increase activity to increase sales quoting from 18% - 28% quarter on quarter.
- Increased large display monitor revenue by 23%, units 35% and margin 23% year over year
- Increased attached rate revenue by 8% year over year
- Execute Market Development Funding programs to increase product awareness
- Onboard new suppliers to increase 3rd party client peripheral portfolio
Timeline
Field Marketing Manager Client Group Solutions ANZ
Dell Technologies Australia
12.2018 - Current
Head of Marketing
Lebara Mobile Australia
05.2013 - 08.2019
Product Manager Value Added Services
Etisalat Kabul Afghanistan
10.2012 - 04.2013
Assistant Product Manager Value Added Services
Bharti Airtel Lanka
11.2008 - 10.2012
Project Manager
Dialog Axiata PLC
05.2005 - 06.2008
Bachelor of Science in Technology Management -
University of Portsmouth UK
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