Hi, I’m
Makaela Jones
Digital Marketing Specialist
Melbourne,VIC
The real test is not whether you avoid this failure, because you won’t. It’s whether you let it harden or shame you into inaction, or whether you learn from it; whether you choose to persevere.
Barack Obama
Summary
Experienced eCommerce marketing specialist, with proficiencies in end-to-end through the line campaign management and execution, stakeholder management, and a strong background in omni-channel performance-driven marketing. Curious and creative, with a proven ability to deliver incremental growth and customer retention across channels. Proficient copy and content writer with mulit-channel content production experience.
Overview
3
years of professional experience
Work History
Foodstuffs New Zealand
Online Marketing Executive
07.2023 - Current
Job overview
- End-to-end campaign management across channels, including TV, social, digital, OOH, print and other mediums.
- Business project manager on a targeted store-by-store marketing campaign to drive trial and habitual behavior. Delivering 11.2% incremental sales growth.
- Led cross-functional projects including New Worlds first CLM nurture and onboarding workstream, increasing online registrations by >10%.
- Developed and implemented online marketing strategies to increase website traffic and delivered marketing strategy updates to upper-level management.
- Managed a multi-million dollar marketing budget while looking for savings and efficiencies.
- Managed supplier activations and online campaign ranging.
- Developed collateral and content for 'always on' online promotion.
Foodstuffs New Zealand
Supporting Online Marketing Manager (Leave Cover)
08.2023 - 11.2023
Job overview
- Represented and advocated for the online marketing team within wider business forums. Contributing to regional and national quarterly strategy and FY25 planning sessions.
- Planned and executed all Q3 and Q4 through the line campaigns.
- Onboarded a new starter to the online team.
- Implemented new ways of working with operational and regional marketing teams.
New World Online, Foodstuffs, New Zealand
E-commerce Marketing Coordinator
08.2021 - 07.2023
Job overview
- Executed multi-channel campaigns across TV, digital, and out of home. Leading award winning campaigns, including a Beacon award for the best use of data and insights for our Summer and National awareness campaign.
- Managed remarketing and retention campaigns, including 'always on' and CLM/nurture journeys. Implementing the strategy for cart abandonment, resulting in a 37.5% uplift.
- Analysed data to identify trends in customer behavior and preferences, providing weekly reports to executives and senior stakeholders.
- Established test and learn frameworks to drive growth and enhance brand awareness and loyalty.
- Activated online sampling and integrated supplier promotions into E-commerce activities.
- Managed agency partnerships with Algolia, Meta, Truecontent (SEO/SEM).
Kernow Construction
Marketing Consultant
07.2021 - 12.2021
Job overview
- Refreshed and redesigned company portfolio, brochures, and business cards using Abode suite.
- Conducted SWOT/PESTEL analysis. Established corporate vision and strategic objectives.
New World Online, Foodstuffs, New Zealand
E-commerce Marketing Intern
05.2021 - 08.2021
Job overview
- Briefed and led creative projects, collaborating with studio teams and agencies.
- Developed Welcome Packs for first-time shoppers and refreshed in-store point of sale.
- Updated and created welcome EDM imagery and copy.
- Website/app maintenance and planning. Campaign ranging, on-site content management including homepage banners, category set up, and content tiles using SAP, Sitecore, and Adminui.
- Maintaining and tuning on-site search and personalisation in Algolia.
- Briefing and managing SEO/SEM projects.
Education
Massey UniversityAuckland, NZ
Graduate Diploma from Business
01.2023
University of Surrey England
Bachelor of Arts from Psychology, Media Studies
03.2020
Victoria University of Wellington
Bachelor of Arts from Psychology, Media Studies
03.2019
Skills
- End-to-end Campaign management
- Stakeholder management
- Cross-functional project management
- Insights and analytics
- Strategic thinking
- Digital omni-channel marketing
- Copy and content writing
- Budgeting and forcasting
Career Achievements
Foodstuffs New Zealand Future Leader Advocacy group (FLAG)
FLAG is a select cohort of 11 high-performing individuals identified by the business for their leadership potential. Reporting directly to the CEO, the group undertakes projects and advocates for young talent within the Co-op.
Key initiatives and achievements:
- Organized and hosted a co-op culture session and cultivate series to strengthen Foodstuffs' cultural DNA.
- Spearheaded the 2022 internship program.
- Led recruitment efforts for the next FLAG cohort, including applicant interviews and selection.
- Contributed to reviews of flexible working and leave policies.
Founder & Chairman of Foodstuffs Social Committee
- Founded and chaired the Foodstuffs Social Committee, presenting a compelling business case to the CEO for its establishment to foster cross-functional networking and reduce operational silos.
- Recruited committee members, planned event calendars, managed budgets, and effectively marketed and communicated events to gain executive endorsement.
- Defined the committee's strategy aligned with broader business engagement goals.
Additional Information
Awards and certifications:
- Leaders as couch certificate (2023)
- NZ Certificate in Tikanga – Level 3 (2022)
- Certificate of Excellence Massey University social media & digital Marketing (2021)
- Certificate of Excellence Massey University – School of journalism (2021)
- Te Rau Puawai academic scholarship (2021)
Volunteering:
- New World Wine awards steward (2022)
- City Missions Family 2 Family volunteer (2023)
- Jaycee trust committee selection panel member, Palmerston North (2020-2023)
- English Second Language teacher, Sri Lanka (2020)
Timeline
Supporting Online Marketing Manager (Leave Cover)
Foodstuffs New Zealand
08.2023 - 11.2023
Online Marketing Executive
Foodstuffs New Zealand
07.2023 - Current
E-commerce Marketing Coordinator
New World Online, Foodstuffs
08.2021 - 07.2023
Marketing Consultant
Kernow Construction
07.2021 - 12.2021
E-commerce Marketing Intern
New World Online, Foodstuffs
05.2021 - 08.2021
Massey University
Graduate Diploma from Business
University of Surrey
Bachelor of Arts from Psychology, Media Studies
Victoria University of Wellington
Bachelor of Arts from Psychology, Media Studies