Summary
Overview
Work History
Skills
Accomplishments
Certification
Additional Information
Languages
Work Availability
Education
Work Preference
Quote
Interests
Websites
Timeline
Generic
Malathi Kata

Malathi Kata

Sydney,Australia

Summary

Analyzing and optimizing content strategies, I offer a solid background in [Desired Position]. Demonstrating a consistent ability to enhance content quality and relevance, I have a proven track record of increasing audience engagement and satisfaction. My expertise centers around data-driven content evaluation, enabling informed decision-making and driving results. Furthermore, my effective communication skills facilitate seamless collaboration with cross-functional teams to achieve shared goals.

Overview

11
11
years of professional experience
1
1
Certification
3
3
years of post-secondary education

Work History

Content Analyst

Yularatech Pty Ltd
02.2024 - Current
  • Company Overview: Leading B2B SaaS provider in the construction industry
  • Develop and deliver high-quality content including articles, blog posts, and white papers for a leading B2B SaaS provider in the construction industry
  • Write persuasive web copy to highlight product benefits and improve lead generation
  • Collaborate with multimedia designers to create engaging video scripts and social media content
  • Manage and update website content using WordPress, ensuring SEO best practices are implemented
  • Lead the development of email marketing (EDM) campaigns to drive customer conversions
  • Leading B2B SaaS provider in the construction industry

Volunteer

ICSA (Indian sub-continent Crisis & Support Agency)
07.2023 - 01.2024
  • Spearheaded content marketing initiatives aimed at increasing awareness and donations through email campaigns and blog articles
  • Produced and optimized content for the organization's website, aligning messaging with SEO strategies
  • Designed and managed social media content to foster community engagement and support

Module Lead

Mindtree Ltd
03.2015 - 03.2022
  • Directed content marketing efforts for three different positions, generating lead conversions through high-impact white papers, case studies, and blog posts
  • Enhanced website performance with technical SEO improvements, driving an increase in organic traffic
  • Worked with the client success team to develop compelling testimonials and case studies

Technical Writer

Tech Mahindra Ltd
04.2014 - 03.2015
  • Produced clear, concise content for B2B clients, focusing on persuasive web copy and product content
  • Managed SEO across client websites, optimizing page performance and user engagement
  • Collaborated with marketing teams to support product launches with relevant collateral
  • Successfully created over 50 technical documents for hardware and innovative electronics technology products
  • Played a key role in aligning technical documentation with sales strategies, leading to a 15% increase in successful client conversions
  • Demonstrated the ability to work independently, taking full ownership of documentation projects and consistently delivering on time

Skills

  • Verbal Communication
  • Ethical judgment
  • Keyword Research
  • Conversion Optimization
  • Content Strategy
  • Proofreading abilities
  • SEO knowledge
  • Data Interpretation
  • Competitor Analysis
  • Analytical mindset
  • Content Curation
  • Brand Messaging
  • HTML Knowledge

Accomplishments

  • Achieved [Result] by introducing [Software] for [Type] tasks.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Achieved [Result] by completing [Task] with accuracy and efficiency.
  • Supervised team of [Number] staff members.
  • Documented and resolved [Issue] which led to [Results].
  • Collaborated with team of [Number] in the development of [Project name].
  • Achieved [Result] through effectively helping with [Task].
  • Resolved product issue through consumer testing.

Certification

  • Technical Writing Certification - Society for Technical Communication.
  • Master Editor Certificate – Editcetera.
  • Hootsuite Social Marketing Certification - Hootsuite Academy.
  • Certified Professional Editor (CPE) - Editors' Association of Canada.
  • Certified Content Marketer–Copyblogger Media, LLC.
  • Society for Editors and Proofreaders Membership (SfEP) - Chartered Institute of Editing and Proofreading.
  • Microsoft Office Specialist (MOS), Word, Excel, PowerPoint – Microsoft Corporation.
  • Board Certified Editor (BCE) - American Medical Writers Association.
  • Digital Media and Marketing Certificate - Duke University Continuing Studies.
  • WordPress Essentials Certificate–Treehouse Techdegree.

Additional Information

permanent resident of Australia


ready to relocation

etc


Languages

English
Full Professional
Telugu
Native or Bilingual
Hindi
Limited Working

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse

Education

Bachelor of Science -

Dr.B.R.A.O.U
08.2004 - 05.2007

Work Preference

Work Type

Full TimePart TimeContract WorkInternshipGig Work

Location Preference

On-SiteRemoteHybrid

Important To Me

Career advancementWork-life balanceCompany CultureFlexible work hoursPersonal development programsHealthcare benefitsWork from home optionPaid time offTeam Building / Company RetreatsPaid sick leave401k matchStock Options / Equity / Profit Sharing4-day work week

Quote

Every problem is a gift—without problems we would not grow.
Tony Robbins

Interests

Cooking

Timeline

Content Analyst

Yularatech Pty Ltd
02.2024 - Current

Volunteer

ICSA (Indian sub-continent Crisis & Support Agency)
07.2023 - 01.2024

Module Lead

Mindtree Ltd
03.2015 - 03.2022

Technical Writer

Tech Mahindra Ltd
04.2014 - 03.2015

Bachelor of Science -

Dr.B.R.A.O.U
08.2004 - 05.2007
Malathi Kata