Mandy Hung
Canberra,ACT
Summary
Agile, determined and reliable business professional with 10+ years of comprehensive marketing and communications experience across different global industries. Specialised in digital, database & brand marketing, CRM, project and partnership management to drive value to all stakeholders. Demonstrated ability to seamlessly execute campaigns, adapt to challenges and complex environments with a “can do” spirit, great communication skills, and build trusted relationships with both internal and external stakeholders.
Overview
16
16
years of professional experience
Work History
Integrated campaign specialist
CPA AUSTRALIA
04.2022 - Current
- Responsible for executing integrated marketing campaigns in the Prospective Journey Marketing team to drive new member growth and create brand advocacy for the next generation of CPAs
- Acquire and nurture new potential leads from acquisition campaigns, lead generation and other events
- Provide marketing support for 16 global markets outside Oceania in Marketo, Haiilo and others
- Coordinated with BDs and agency on the testimonial videos production
- Liaise with cross-functional business units and external agencies to implement new campaigns, exchange marketing information and ideas
- MANAGE AND EXECUTE OAT service comms (including BCPA invitation emails) to drive BCPA registrations and NMG
- Utilized social media advantageously for free and persuasive media.
- Tracked key performance indicators to measure success of campaigns.
CATHAY PACIFIC AIRWAYS LIMITED
Assistant manager
Cathay Pacific Airways
10.2015 - 12.2021
- Responsible for developing effective end-to-end marketing strategies and communications through omni-channels to increase brand visibility & awareness and to drive member engagement; planning and executing marketing initiatives and generating business revenues while applying marketing tactics and utilising campaign budget
- Delivered high level marketing campaigns, project-managed multiple work-streams including partner collaboration, content creation, and customer journey to ensure a successful launch within goals
- Identified marketing tactics, oversaw communication & promotion content, and timely reviewed campaign results from all trackable touchpoints to provide insights, trends, and recommendations for optimizing results
- Liaised with cross-functional business units and external agencies to implement new projects, exchange information and ideas
- Developed marketing initiatives with strategic partners to drive tactical member engagement within different segments
- Managed website design & implementation, and worked with digital team on website tracking, personalisation and user experience improvements
- Achievements:
- Flight Simulation x Staycation 2021 – brought 36K+ pageviews to campaign site in 3 days & all packages were sold out within 20 hours
- Dining Miles Plus Cash 2021 – launched the new payment function in Cathay app in end July and brought 160K+ unique visitors & 7.3K+ members purchased via app in 3 months
- HK Staycation Campaign 2020 – resulted in +90% bookings through this promotion, overall good impressions of 2.5M+ and lowered CPM through effective social media and influencer marketing
- Member Exclusive Flight to Bangkok 2019 – collaborated with TAT, 10+ business partners and all internal teams for this successful member event
- Resulted in >95% redemption rate, >5M impressions and >1M engagement on social media channels
Sales & Marketing Executive
YHS INTERNATIONAL (PTE) LIMITED
04.2014 - 03.2015
- Primary liaison between headquarter, agencies and distributors to develop and execute marketing plans to hit the sales target in Europe
- Designed and implemented creative marketing campaigns in UK & France to promote the brand across markets, resulted a +13% year-over-year sales growth
- Investigated and explored new potential markets for business expansion
- Coordinated with different parties to ensure on time delivery of projects and production
- Reviewed customers’ performance regularly, handled complaints and provided after sales services
Assistant Manager
MOL Liner Limited
10.2007 - 04.2013
- Oversaw the overall marketing issues on Africa & Oceania trades in terms of Sales Strategies, Pricing, Promotion, Profit & Loss, in order to achieve the annual trade target
- Coordinated among different departments and other offices to execute marketing projects to meet deadlines and achieve the budget plan
- Maintained excellent communication with key accounts and provided the best customer service to achieve high levels of satisfaction
- Managed the customer database & evaluated the sales performance on key customers and sales offices, reacted strategically according to different market situations
Education
KONG – -
THE HONG KONG MANAGEMENT ASSOCIATION
2005
Distance-Learning Certificate Programme on Marketing Operations -
Bachelor of Engineering (Honors) - Systems Engineering and Engineering Management
THE CHINESE UNIVERSITY OF HONG KONG
2004
Skills
- Proficient in MS Office (Word, Excel, PowerPoint, Outlook, Access)
- Knowledgeable in Marketo Engage, SFMC, Adobe Campaign, Adobe Analytics, Adobe Illustrator, Adobe Photoshop, GA & SAP
- Strong communication, interpersonal and project management skills
- Self-motivated, enthusiastic, energetic and cooperative
- Independent, flexible and capable to work under pressure
Timeline
Integrated campaign specialist
CPA AUSTRALIA
04.2022 - Current
Assistant manager
Cathay Pacific Airways
10.2015 - 12.2021
Sales & Marketing Executive
YHS INTERNATIONAL (PTE) LIMITED
04.2014 - 03.2015
Assistant Manager
MOL Liner Limited
10.2007 - 04.2013
CATHAY PACIFIC AIRWAYS LIMITED
KONG – -
THE HONG KONG MANAGEMENT ASSOCIATION
Distance-Learning Certificate Programme on Marketing Operations -
Bachelor of Engineering (Honors) - Systems Engineering and Engineering Management
THE CHINESE UNIVERSITY OF HONG KONG