Country Director at FIMER with a proven ability to achieve 50% year-over-year revenue growth through strategic business development and effective team leadership. Expertise in financial management and market analysis, with a strong focus on building partnerships and improving customer satisfaction in the renewable energy sector.
Overview
22
22
years of professional experience
Work History
Country Director [Australia & New Zealand]
FIMER
04.2023 - Current
Company Overview: Fimer is an Italian company offering products for the renewable Industry. It is the fourth largest solar inverter supplier in the world.
As Country Director for Australia, I lead the strategic direction, operational execution, and market growth for one of the world’s most innovative renewable energy brands.
Oversaw all Australian operations including sales, marketing, service, and distribution channels.
Led the implementation of growth strategies for solar inverters (residential, commercial & utility scale) and EV charging infrastructure.
Managed P&L responsibilities, ensuring sustainable financial performance and profitability.
Built and nurtured relationships with key partners, EPCs, installers, and regulatory bodies.
Led a local team of 15 across sales, technical support, and service functions.
Fimer is an Italian company offering products for the renewable Industry. It is the fourth largest solar inverter supplier in the world.
Achieved 50% YoY revenue growth through strategic channel development and customer engagement.
Improved customer satisfaction and service delivery metrics across national operations.
Represented FIMER at major industry events, strengthening brand visibility and stakeholder trust.
SALES SPECIALIST [New South Wales, Victoria & South Australia]
FIMER
06.2021 - 03.2023
Responsible for sales of Fimer solar inverters, storage & EV chargers.
Exceeded targets for order booking and revenue from assigned distributors.
Professionally managed bidding, contract negotiations, sales, and billing for direct customers.
Under the Fimer certified installer program, managing the listed retailers/installers and helping them to achieve their quarterly goals.
Collaborated with marketing team and technical support team and achieved improved customer service experience, by increasing customer share of wallet through upsell.
SALES MANAGER [New South Wales & Queensland]
TARGET SOLAR
04.2018 - 05.2021
Company Overview: Target Solar is a Solar retailer company offering products and services in Australia.
Responsible for sales of Rooftop Solar and storage solutions to Residential and C&I customers.
Provided high-quality expertise and leadership in the solar energy business based in NSW & QLD.
Built and nurtured strong relationships with key stakeholders.
Maintained a CRM system to maintain exceptional service.
Led the sales of solar power system to customers, engaging in negotiations and discussions to ascertain needs.
Recommended solar energy products, systems and services based on clients’ needs, electrical energy requirements, site conditions, and price.
Prepared proposals, quotes, contracts, and presentations for potential customers.
Responded to and resolved technical and financial queries.
Led a team of 20 employees, overseeing recruitment, training, and development to drive business sales.
Performed cold calling, attending pre-booked appointments, door knocking and following warms leads for residential and commercial solar.
Target Solar is a Solar retailer company offering products and services in Australia.
CO-FOUNDER/HEAD- BUSINESS DEVELOPMENT
NDSPL
04.2013 - 03.2018
Company Overview: NDSPL offers customized technology solutions to help organizations optimize their IT environments and achieve their business goals.
Co-founded and managed a technology business, leveraging extensive business experience to create a differentiated value proposition for the customers.
Successfully led the company from concept to a profitable, USD 6 Million business.
Grew user base from zero to over 250 customers in just three years.
Developed and implemented strategic business plans, as well as marketing and operational plans.
Managed a staff of 24 engineers and customer service representatives.
Negotiated and closed key partnerships with industry leading companies.
Created a customer-centric culture and led by example through excellent customer service.
Developed and maintained relationships with key partners, vendors, and clients.
Cultivated and maintained a positive company culture focused on collaboration and innovation.
NDSPL offers customized technology solutions to help organizations optimize their IT environments and achieve their business goals.
NATIONAL SALES MANAGER [INDIA]
AIRTEL LIMITED
01.2010 - 03.2013
Company Overview: Airtel is a global telecommunications services company operating in 18 countries across South Asia and Africa and the Channel Islands.
Responsible for managing a portfolio of existing and new clients with assigned targets and KPIs set around up selling, cross selling and retention strategies.
Ensure achievement of the Sales & Revenue targets, by selling Core Data Services in line with the RFP/RFQ.
Working collaboratively with various technical teams and business teams to deliver according to the client's requirements.
Bid and successful secured a Network Restructuring deal for 600+ locations with large media client by managing and guiding the presales and bid management teams for more than a year.
Retained the installed base of 1500+ VSAT locations with large financial services client by establishing all reporting and fault management processes and providing exceptional customer service.
Generated revenue increase of 300% over a variety of product lines, by increasing the utilization and retention by almost 90% and increasing revenue though upselling and cross selling by 80%.
Set up new accounts, increasing the number of company accounts by 200%, by employing contemporary selling techniques derived from in-house sales training programs including Herman Miller and SPIN Selling.
Worked with the customer to develop an innovation strategy to help save costs, deliver value to their business, and gain a competitive advantage.
Focussed on value-based selling and created business relevance for technology solutions.
Led all revenue streams from the Account by collaborating with cross-functional account teams and extended teams across geographies.
Complied and followed business processes (internal and external) in line with government Policies.
Airtel is a global telecommunications services company operating in 18 countries across South Asia and Africa and the Channel Islands.
REGIONAL SALES MANAGER [NORTH INDIA]
CONNECTM TECHNOLOGY SOLUTIONS PVT LTD
05.2008 - 12.2009
Company Overview: ConnectM, headquartered in Marlborough, MA, USA provides a full stack solution for remote asset monitoring and control, along with a proprietary AI Assistant to help carry out common maintain, repair & install functions.
Responsible for driving sales and achieving revenue target for the remote asset monitoring and control, along with a proprietary AI Assistant suite of offerings.
Undertaking marketing and sales promotions for establishing dialogue with identified leads to create opportunity while creating a network of clients for future opportunities.
Negotiated ongoing commercials (MSA & NDA, Rate) by signing by 9 corporate accounts in 12 months.
Achieved $1 Million order booking in the first year of operation, starting from scratch by developing and managing the territory portfolio along with handling the presales and product development activities for the territory accounts.
Instrumental in adding 5 new accounts in 6 months, by engaging the presales team and undertaking paid POCs.
Signed partnership agreements with Industry Leaders by meeting and demonstrating the product capabilities along with the current and future engagement funnel.
Established and maintained strong relationships with CXO levels at the client end by attending CXO forums and industry trade exhibitions.
ConnectM, headquartered in Marlborough, MA, USA provides a full stack solution for remote asset monitoring and control, along with a proprietary AI Assistant to help carry out common maintain, repair & install functions.
BUSINESS DEVELOPMENT MANAGER [DELHI]
SIEMENS LIMITED
10.2003 - 04.2007
Company Overview: Siemens is a German corporation, focusing on areas of electrification, automation, and digitalization, and is a leading supplier of systems for power generation & transmission, and medical diagnosis.
Responsible for achieving agreed sales targets, by identifying new leads and potential new markets, attended conferences and industry events, contacting potential clients via email/phone to establish rapport, and set up meetings, developing and delivering presentations, contacted clients to inform them regarding new product development, preparing quotes and proposals, negotiating new business deals, establishing, engaging key decision makers and developing, maintaining customer relationships, and accurately and regularly maintain account information using Siemens CRM tool.
Received National Award for Contribution for focus products, by undertaking the maximum percentage (60%) of focus products from the allocated quote($5M).
Accomplished the largest sales volume for a new product, by achieving $1.5 M in sales in allocated territory.
Received ‘Performance in Focus' award in 2005 by achieving maximum sales in 3 quarter of the year (more than 120% of allocated target).
Delivered 400% increase in revenue of the assigned territory in 4 years, by increasing the revenue generating accounts by 100% and increasing the retention by 80%.
Siemens is a German corporation, focusing on areas of electrification, automation, and digitalization, and is a leading supplier of systems for power generation & transmission, and medical diagnosis.
Education
Master of Business Administration - Marketing & Operations
Great Lakes Institute of Management
India
01.2008
Bachelor of Engineering - Electrical
University of Pune
India
01.2003
Skills
Business development and sales strategy
Revenue growth and financial management
Operations and P&L management
Problem solving and conflict resolution
Time and people management
Team leadership and motivation
Market analysis and operational execution
Negotiation skills and regulatory compliance
Detail-oriented presentations
Timeline
Country Director [Australia & New Zealand]
FIMER
04.2023 - Current
SALES SPECIALIST [New South Wales, Victoria & South Australia]
FIMER
06.2021 - 03.2023
SALES MANAGER [New South Wales & Queensland]
TARGET SOLAR
04.2018 - 05.2021
CO-FOUNDER/HEAD- BUSINESS DEVELOPMENT
NDSPL
04.2013 - 03.2018
NATIONAL SALES MANAGER [INDIA]
AIRTEL LIMITED
01.2010 - 03.2013
REGIONAL SALES MANAGER [NORTH INDIA]
CONNECTM TECHNOLOGY SOLUTIONS PVT LTD
05.2008 - 12.2009
BUSINESS DEVELOPMENT MANAGER [DELHI]
SIEMENS LIMITED
10.2003 - 04.2007
Master of Business Administration - Marketing & Operations