Manlin Liu

• Supported the Tingyi (Master Kong) brand team in preparing its semi-annual social media performance report, analysing campaign, ambassador, and sponsorship impact.
• Conducted volume and sentiment analysis using the company-developed data system (called Miaozhen System), tracking engagement across platforms (likes, shares, comments).
• Monitored public opinion risks, classified social media content manually, and produced reports on negative news impacts and brand safety.
• Compared brand visibility with competitors and evaluated sponsorship performance by platform and topic.
• Delivered visually polished PowerPoint reports, ensuring professional layout, consistency, and clarity.

Key Skills Gained:
Social media analytics | Sentiment & volume analysis | Competitor benchmarking | Data classification | Report writing & presentation

• Participated in 4 commercial real estate projects, focusing on urban planning, competitor analysis, and site positioning.
• Contributed to a shopping mall renovation project, conducting surveys and interviews, and analysing data with SPSS to create reports.
• Assisted in designing the commercial zoning plan for new developments, analyzing surrounding malls, policies, and target customer segmentation.
• Led presentation creation for a hot spring resort project, which was approved on the first submission.
• Assisted with a government-led commercial renovation project, contributing to site visits and project presentations.

Key Skills Gained:
Commercial analysis | Survey design | Data analysis (SPSS) | Report creation | Presentation design | Stakeholder communication

• Responsible for the recruitment of company positions
• Track and collect daily sales data (including organizational sales and weekly sales data; Penetration rate of enterprises entering the market), compile tables and integrate data;
• Be responsible for the real-time registration and management of the company's goods inventory, warehousing and warehousing;
• Keep minutes of department meeting and conduct meeting according to meeting schedule;
• Complete other data analysis and statistics work assigned by superior.