Manoj Mathavaraj

Tools & Technologies Used:

Tableau, Google Bigquery, SQL, Python, MS Excel, Hubspot, Vertex AI, GCP Cloud, GA4, Segment, and MixPanel

Responsibilities:

• Provide clean, reliable, and actionable data insights in real-time and historical contexts to support decision-making, identify growth opportunities, and improve business performance.
• Collaborate closely with leadership and cross-functional teams to ideate and implement solutions that solve customer problems, validate key opportunities, and facilitate forecasting and financial modelling.
• Researched and crafted detailed customer personas, targeting specific groups for increased revenue. Maintained reports on LTV's, RFM's, and purchasing habits providing valuable insights for decision-making and growth.
• Developed and deployed machine learning models using Python and Vertex AI for customer behavior prediction, including second bookings, churn analysis, and revenue forecasting.
• Leveraged advanced data modeling techniques to create and optimize data models for robust business intelligence solutions and data warehouses. This resulted in enhanced data retrieval, minimized redundancy, and elevated system performance.
• Demonstrated experience in executing ETL workflows within the GCP platform, skillfully utilizing tools like BigQuery and other GCP services. This proficiency led to faster data processing, improved data accuracy, and enhanced decision-making.

Tools & Technologies Used:

Bigquery, Tableau, Python, Salesforce, Talend, Stitch, SQL, and MS Excel

Responsibilities:

• Visualize performance data analysis, identify trends, and provide insights, researching, consulting, testing, benchmarking and intelligence services that facilitates the assessment of performance and results that support the operational needs
• Provide clear, accurate and regular ad-hoc reporting to senior stakeholders, including raising of issues and identifying the areas of improvement in current procedures
• Working in a highly engaged and collaborative Business Intelligence team of 5 people to discover solutions and improve business outcomes
• Developing strong effective working relationships across varying business streams and maintaining strong stakeholder engagement
• Developing and implementing the data collection systems and other strategies that optimize efficiency and data quality