Marc Hague

• Fostered a culture of data-driven decision making across multiple digital teams
• Tripled output of tests with no increase in budgetary spend, earnings >6 million in projected revenue
• Created a strong research-led framework and trained different cross-team members in delivering projects with outcomes that demonstrated real behavioural change (SEO, UX and CRO)
• Conducted multiple company-wide communication projects, raising the floor in terms of measurement and research-based approaches.
• Specific focus on delivering CRO, SEO, UX and other digital marketing projects in the Home Loan space. This includes supporting projects in the paid and social channels.

• Created and embedded a global process to ensure a consistent standard in testing and documentation of all tests to a high standard across all Reckitt digital business units
• Fostered a culture of optimisation where results are shared between business units and validated across multiple markets
• Delivered centrally managed tests to inform new builds and redesigns of existing Reckitt assets at the core of the HUX-led design system
• Train market-level analysts and marketers in how to undertake a successful CRO program
• Validated hypotheses to inform MVP builds for a new design system in order to cut development/delivery costs by ~40%.

Agency-role; short term role covering the development of a CRO program framework for two key clients

• Responsible for fostering a culture of optimisation and personalisation within Reed’s Product, Engineering and Marketing Teams, starting with the creation of area specific testing strategies and implementing a server-side approach using Adobe Target
• Primary focus has been growing lead generation through search algorithms improvements, a more accessible UX experience and creating audience specific content to drive engagement
• Monthly reporting to the Managing Director regarding implementation and subsequent improvements to KPI’s of the program
• Hold fortnightly workshops with heads of Product, Engineering and Marketing to feedback and update on all initiatives
• Running regular workshops and the creation of an Optimisation Information Hub to upskill existing product analysts, product owners and development teams
• Promote a data-led approach to ensure a proven uplift across all areas of the business
• Co-ordinate and communicate test creation, launches and results throughout the business to promote a more cohesive experience across all touch-points (web/mobile/app/email/display)
• Campaign management through Salesforce, Adobe Target and server-side deployments.

• Responsible for the creation and deployment of the UK testing program functioning across digital and marketing touch points
• Manage a team of UX designers and developers responsible for ensuring we work towards both IKEA Global and our local markets goals
• Provided a series of requirements and recommended platforms to IKEA Global that drove us to move from Maxymiser to Optimizely, and (to a lesser degree) from Adobe to GA
• Regular contributor to global optimisation meetings as one of the senior optimisation leads worldwide

• Agency role; dedicated to managing a diverse set of clients and delivering a successful testing program catering to their audience's needs.

• Agency role; dedicated to managing a diverse set of clients and delivering a successful testing program catering to their audience's needs.

Client-side role; delivered a program of web and email testing through Maxymiser, designed to maximise acquisitions.