Marcio Pinto

• Generated ideas for new products and services based on customer feedback and industry insights.
• Created comprehensive reports on campaign performance metrics for senior management review.
• Monitored competitor activities, such as advertising campaigns, promotions, product launches.
• Managed social media accounts by creating content calendars, responding to comments, messages and engaging followers through contests, giveaways.
• Analyzed sales data from various sources to track performance metrics over time.
• Researched current trends in the marketplace related to product categories and target demographics.
• Participated in brainstorming sessions with internal teams for new product and service ideas and initiatives.
• Wrote comprehensive reports outlining findings and translating concepts for technical and non-technical audiences.

Achievements:
- Creation of the customer service department in the company.
- I improved the organization of activities being responsible for the schedule and the team managed to anticipate the creation of content.
- I documented customer results in monthly reports.

• Developed and implemented communication strategies for press releases, media briefings, and other related activities.
• Organized interviews and press conferences for key executives and spokespeople.
• Monitored traditional and social media outlets, generating reports on coverage trends.
• Prepared written materials such as press releases, speeches, articles.
• Managed external relationships with journalists and media contacts.
• Maintained a database of contact information for reporters and editors in relevant publications.
• Created multimedia content such as photos videos audio clips, to be used in promotional material.

Achievements:
- I created a spreadsheet with the city's press contacts.
- My press releases were published in the local media.

• Drafted letters, articles, newsletters, blog posts and other materials for internal and external use.
• Developed and implemented internal communication strategies to improve employee engagement.
• Created and distributed monthly newsletters, emails, and other communications to keep employees informed of company updates.
• Assisted in the development of content for intranet sites, including writing articles and creating multimedia presentations.
• Conducted research on current industry trends and best practices in internal communications.
• Edited documents for accuracy and clarity prior to distribution.
• Provided administrative support for internal communication projects.
• Maintained an organized filing system for all internal communication materials.

Achievements:
- I participated in the change and update of the company's intranet.