Margretta Sowah

Assisting with empowering the Breville | Sage marketing position globally by bringing brand storytelling to a kitchen and home near you.

• Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
• Planned, implemented, and tracked sales and marketing strategies to promote brand products.
• Created and managed budgets to maximize brand reach and engagement.
• Researched and identified new opportunities for product and brand development.
• Managed and oversaw creative projects to drive quality, accuracy and deadline management.
• Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
• Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Continually maintained and improved company's reputation and positive image in markets served.

Live Campaigns:

• Joule Turbo Sous Vide
• InFizz Fusion/InFizz Aqua
• Oracle Touch Noir Special Edition

I was promoted to this role after 18 months within the company. My previous role was as a Global AEM Content Author within the Digital Marketing and Solutions team. In that role I was responsible for:

• Content authoring, coordinating and managing all of Breville/Sage sites across the globe
• Working closely with the NPD development team to assist with new products and project launches
• EMEA, USC and ANZ Stakeholder engagement and project management
• Certification: Scrum Master (License for 3 years)
• Proficient in: AEM / PIM / Photoshop

Completed Live Projects:

• US/UK/AU/NZ/CA/IRE/DK Platform Upgrade (7)
• US/UK Coffee Essentials (2)
• US/EUK Global Navigation and Footer (5)
• US/AU/NZ/CA Homepage Redesign (4)

• Content Production - writing, publishing and editing
• Website copy - including writing Product Disclosure Statements
• PR copy - for TVCs and campaign launches
• Campaign marketing and copy
• Agency relations
• Followed all company policies and procedures to deliver quality work.
• Maintained current understanding of market conditions, compliance standards and best practices.
• Developed and managed relationships with key clients and partners to drive growth.
• Created and delivered presentations to internal and external stakeholders to showcase work.
• Collected, arranged, and input information into database system.
• Created and managed project plans, timelines and budgets.

• Marketing campaigns - Strategy, Implementation and Followup
• Marketing - Direct/Tele
• Sales - appointment setting
• Marketing - website management (broad)
• Project Management - Seminar, Webinar and Trade Show/Conference
• Admin - Office all-rounder
• Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Utilized internal lead referral tools to solicit new business opportunities and contacts.

• Marketing/Sales
• Influencer marketing
• PR copy Page 3 of 5 website and blog copy
• All My Friends Are Models
• Answered general marketing department inquiries by email, phone, and mail.
• Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
• Developed and executed marketing plans for trade shows and other events to increase brand awareness.
• Boosted brand awareness with target customer demographics with social, print, and email campaigns.
• Used online and offline marketing to generate leads, increase visibility and drive sales growth.
• Established relationships with key stakeholders and media outlets to secure press coverage and increase rapport and trust.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
• Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
• Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
• Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
• Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
• Completed thorough research into assigned topics.
• Performed keyword research to optimize content for SEO.

This internship includes:

• Content Writing
• Digital publishing
• Content Marketing
• SMM
• SEO/Keyword training
• Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
• Edited and reviewed content for grammar, spelling and punctuation.
• Suggested improvements to content to enhance quality and accuracy.
• Wrote and created content for various topics and mediums.

• Campaigns/Event structure (marketing)
• Marketing calendars (events and launches)
• Image rendering
• Website Maintenance
• Marketing direction for newsletter
• Sampling - design layout and presentation cards
• Mood boards for new collections
• Social Media marketing
• General showroom maintenance
• Workshop involvement
• Conducted daily updates to social media profiles to boost company online presence.
• Increased customer engagement through social media.
• Analyzed and reported social media and online marketing campaign results.
• Designed and implemented social media strategies to align with business goals.
• Conducted research to determine current benchmark trends and audience preferences.
• Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
• Managed relationships with third-party vendors and suppliers to establish timely delivery of services.