Summary
Overview
Work History
Education
Skills
Connect
Languages
Affiliations
Extra Curriculum Activities
Timeline
Generic
Maria Fernanda Mollo

Maria Fernanda Mollo

Bondi Beach,Australia

Summary

Strategic Digital Marketing Leader | Growth-Focused | Cross-Industry Expert
Driving growth through data-led creativity, strong values, and people-first leadership.

trategic and people-first Digital Marketing Leader with over 14 years of experience delivering growth across diverse industries, including start-ups, retail, consulting, hospitality, fashion, and industrial sectors in both Australia and Brazil. I’ve generated over $10M in revenue through performance-driven, creative digital strategies, built on a foundation of data, insight, and customer experience.

Whether scaling a start-up or transforming an established brand, I bring an entrepreneurial mindset, a strong work ethic, and integrity to every project. My journey includes leading digital efforts for over eight brands in a single year, generating more than 1,000 qualified leads in four months for Zonda, and developing go-to-market strategies in just three months for four new brands. I’ve delivered branding, website launches, and social media frameworks for all brands under the Venturely umbrella, and I was promoted to Digital Marketing Manager in under three months. Before turning 30, I became a partner in a pioneering digital agency in Brazil, helping brands grow from six-figure revenues to multi-million-dollar success.

Known for building high-performing, motivated teams, I combine analytical rigor with emotional intelligence to drive impact. I believe good character is harder to train than skill, and that real leadership blends results with values.

Now seeking a Digital Marketing Manager or Marketing Manager role where I can continue to turn vision into strategy, and strategy into measurable growth.

Overview

9
9
years of professional experience

Work History

Digital Marketing Manager

Venture.ly
Sydney, Australia
07.2024 - 03.2025
  • Driving digital strategies and managing marketing initiatives across six+ brands within the Venturely Group
  • Increased web traffic and engagement by over 35% through refined SEO/SEM campaigns.
  • Optimised SEO & SEM strategies, increasing brand visibility and organic reach
  • Led the development and marketing of the Marine Seven Marketplace, transforming the marine industry in Australia
  • Designed and executed multi-brand social media strategies, enhancing customer engagement
  • Spearheaded content marketing campaigns, including blog content, newsletters, and lead nurturing
  • Managed cross-functional teams and streamlined digital operations for business growth
  • Coordinate and buy offline media for the dealership with Channel 9.

Digital Marketing Specialist

Zonda
Sydney, Australia
05.2024 - 03.2025
  • Developed high-impact performance marketing campaigns, generating nearly 1,000 qualified leads in under four months.
  • Improved customer acquisition and conversion rates through data-driven insights.
  • Designed optimized landing pages, increasing lead generation efficiency.
  • Established core metrics for projects based upon client needs.
  • Planned, created and executed optimised email marketing campaigns using HubSpot
  • Ran surveys to customers and users using Hotter and Huspot
  • Planned and structured automation implementation for Bullhorn planning customer and candidates journey
  • Analyzed website traffic using Google Analytics to inform and adjust digital marketing strategies.
  • Created and maintained a content calendar to ensure timely publication of blog posts, social media updates, and promotional materials.
  • Developed landing pages with high conversion rates to satisfy stringent ad network quality scores

Marketing Coordinator

Think Global Logistics
Sydney, Australia
05.2023 - 08.2023
  • Managed Google Ads and SEO campaigns, increasing inbound traffic
  • Developed content strategies across email, website, PR, and social media
  • Led paid media initiatives, collaborating with designers to enhance ad creatives
  • Provided analytical insights to support campaign effectiveness and brand positioning

Marketing Coordinator

Mosaic Brands Ltd (Ezibuy)
Sydney, Australia
09.2022 - 03.2023
  • Planned and executed email marketing campaigns (EDMs) via EMARSYS
  • Led project management across international teams (Australia, New Zealand, and offshore teams)
  • Conducted social media and Google Analytics reports, providing strategic recommendations

Digital Marketing Consultant

Almar Consultoria
São Paulo, Brazil
12.2019 - 07.2022
  • Advised businesses on digital marketing transformation, focusing on strategic positioning in social media and e-commerce
  • Provided tailored consulting to scale businesses with sustainable digital growth strategies

Business Partner & Director of Operations

NTP - Estratégias Digitais
São Paulo, Brazil
10.2015 - 12.2019
  • Led customer success and digital marketing strategy development
  • Implemented SEO, paid media, and inbound marketing strategies
  • Managed a multi-disciplinary team and ensured business growth through data-driven decision-making
  • Coordinated and directed activities of businesses or departments concerning production, pricing and sales.
  • Mitigated business risks by working closely with staff members and assessing performance.
  • Evaluated staffing needs based on organizational goals and objectives; recruited personnel accordingly.
  • Implemented successful business strategies to increase revenue and target new markets.
  • Formulated strategic vision to drive mission and goals while stimulating revenue, profitability and growth.
  • Cultivated strong relationships with customers through periodic meetings and follow-ups.

Education

MBA - Leadership, Innovation & Management 3.0

PUCRS
Brazil
01.2020

Advanced Digital Marketing Certification -

ComSchool
01.2015

Postgraduate - Social Media Communication

Centro Universitário FMU
Brazil
01.2013

Skills

  • Digital Marketing Strategy & Execution
  • SEO & SEM (Search Engine Marketing)
  • Paid Media & Performance Marketing
  • Social Media Strategy & Engagement
  • E-commerce Growth & Marketplace Development
  • Data-Driven Decision Making & Web Analytics
  • Stakeholder & Team Leadership
  • Account & Relationship Management
  • Marketing Automation & CRM Strategies
  • Content Strategy & Brand Positioning
  • Business Development & Revenue Growth
  • Goal-Oriented Campaign Execution

Connect

I am passionate about helping businesses thrive in the digital space. If you're looking for an expert to drive growth, let's connect - My LinkedIn is www.linkedin.com/in/mariafernandamollodigitalmkt

Languages

English
Professional
Spanish
Professional
Portuguese
Native/ Bilingual

Affiliations

Invited by Google to host two exclusive breakfast sessions for prospective clients, where I presented on the strategic value of digital marketing and how to leverage digital strategies to attract and convert customers. Each session included hands-on training with a group of 12 participants, focusing on practical insights to drive business growth.

Extra Curriculum Activities

In 2019, I organised and led a two-day training course for five professionals, centred on business, innovation, purposeful living, and career development. The main objective was to create an open dialogue and provide practical tools—drawing from positive psychology, the Ikigai methodology, and other frameworks—to help participants align their career paths with personal fulfilment and meaningful goals.

Timeline

Digital Marketing Manager

Venture.ly
07.2024 - 03.2025

Digital Marketing Specialist

Zonda
05.2024 - 03.2025

Marketing Coordinator

Think Global Logistics
05.2023 - 08.2023

Marketing Coordinator

Mosaic Brands Ltd (Ezibuy)
09.2022 - 03.2023

Digital Marketing Consultant

Almar Consultoria
12.2019 - 07.2022

Business Partner & Director of Operations

NTP - Estratégias Digitais
10.2015 - 12.2019

MBA - Leadership, Innovation & Management 3.0

PUCRS

Advanced Digital Marketing Certification -

ComSchool

Postgraduate - Social Media Communication

Centro Universitário FMU
Maria Fernanda Mollo