MARIA LUDDEN

Led marketing across 27 stores, e-commerce, and education and trade customer channels. Reported to CEO and sat on the Executive Leadership Team.

• Drove 18% sales growth through integrated marketing strategies
• Delivered positive EBIT for 10 years, and 20% above budget for 2 years
• Managed a team of 4, overseeing recruitment, development, succession planning, and restructuring, delivering $90k in annual savings
• Delivered 60+ campaigns annually across digital, print, radio, TV, retail POS, PR, and events. Standout campaigns include Colour4Life (+32% YOY) and STAEDTLER Lumograph launch (best retailer execution)
• Partnered with loyalty manager on rebranding and marketing initiatives, driving 53% of total sales from loyalty members with higher average spend
• Led Marketing strategies for 13 new stores and 7 major refurbishments, contributing to +7% sales increase

• Promoted within six months for delivering impactful campaigns and events which drove sales increases

• Helped grow business revenue, earning a Top 10 spot in BRW Fast 100
• Enhanced website UX and SEO, and sales collateral generating more leads and boosting online presence

• Led brand visibility across digital platforms and events, generating a 110% growth in training partners
• Achieved over $100K in cost savings through supplier negotiations and streamlined media spending

• Managed a diverse brand portfolio, leading end-to-end product development and integrated marketing initiatives. Executed high-impact campaigns across pharmacy, retail, and direct-to-consumer channels
• Drove a 200% sales uplift and retailer distribution by introducing a high-profile brand ambassador for Slender

• Achieved 100% compliance in BMW & MINI brand audits
• Led successful product launches and event activations, boosting visibility and showroom traffic