Maria Scott

• NAB Private Investor Leadership Team member and marketing lead for the Private Investment segment.
• Overseeing and developing key investor segment / product marketing plans and TTM strategies
• Developing dashboards, analyse sales data and industry trends to uncover insights, enabling informed decision-making on strategic priorities for each key segment
• Collaborating with cross-functional teams, ensuring seamless execution of segment initiatives.

• Supported the business and leadership executive team during organisational change to ensure a seamless restructure into Business and Private Bank marketing
• Successfully re-established team priorities and monitored workloads during
• Pivoted marketing strategies to develop tactical client campaigns to support business priorities and ensure regulatory obligations were met
• Developed and led business change initiatives to uplift operational processes.

• Supported the business and executive team during a period of organisational and team leadership changes to form NAB Private Wealth
• Leadership and mentoring of a high performing team across disciplines including brand, acquisition, customer engagement, social media and content marketing.

Team and business leadership role as the 2IC to the Head of Marketing

• Ownership of the annual marketing budget and optimisation of ROMI - quarterly re-forecasting and monthly reporting to business and finance partners
• Attended business leadership team meetings to ensure marketing strategies were aligned with business goal
• Developed annual marketing plans and delivered acquisition and client activation campaigns to achieve revenue targets
• Established and launched nabtrade's personalisation strategy and campaign roadmap to deliver targeted and connected client experiences across owned channels
• Developed strong partnerships with Adobe and SMFC to uplift knowledge and skills to identify and evaluate new technologies and enhancements to existing solutions to improve and optimise client journeys and experiences
• Managed the data analytics migration from Google to Adobe, creating new dashboards and upskilling the team and business stakeholders.

Marketing growth lead

• Launched the new nabtrade brand into market with an integrated above the line campaign - the campaign achieved ADMA and AFA effectiveness awards
• Increased brand awareness and client growth YOY - doubling market share since launch
• Optimised paid campaigns, delivering a 30% lower cost per acquisition and a +5% increased activation rate for new clients
• Spearheaded and implemented an always on A/B testing strategy to improve paid to onsite conversion rates for new client acquisition
• Created and delivered senior management dashboards to report on campaign effectiveness
• Mentored team members, providing guidance and support for development in digital growth and brand campaigns.

• Account manager for the MasterCard Account, across all digital campaigns
• Supported the CEO to establish the new business department, setting up new processes/ ways of working to drive business growth.

• Digital account lead for the Nestle account, delivering client growth, activation and loyalty campaigns that were integrated to and aligned with the broader TTM strategy.

• Digital account lead for HSBC Premier launch into the AU market and account management of the P&G and Kellogg's accounts, delivering digital brand awareness, client engagement and activation campaigns.

• Lead digital account manager for Private and Public sector accounts, delivering large scale website projects to enhance the UX/UI, improve search engine visibility and adhere to W3C accessibility standards.