MARIA SILVA

Results-driven Senior SaaS Account Executive with 15 years of experience in SMB and mid-market sectors. Specializes in new logo acquisition and pipeline generation, consistently exceeding sales quotas in HR tech and SaaS environments. Builds strong client relationships and drives performance through disciplined pipeline management and structured deal execution.

• Natural Born Leaders, CMA Learning Group
• Business Mastery Course, Kaliber
• TK SaaS leadership program
• Google Customer solutions training
• Google Digital solutions
• Hubspot Academy – AI for Sales Training

• Staff Domain, Senior Business Development Manager, 07/01/24, Current, Own new business across SMB and Mid-Market with a heavy focus on outbound, pipeline generation, and closing., Run full sales cycle, from cold outbound through to close., Build my own pipeline and work closely with SDRs to improve meeting quality and conversion., Focus on high-value opportunities and multi-thread deals., Work closely with the CEO on go-to-market strategy, and align with Marketing, Product, and CS to improve lead flow, quality, and handover., Track performance, report on pipeline and results, and adjust strategy based on market insights., Manage commercial and T&C negotiations, liaising with legal to streamline contracting and accelerate deal closure., 2025, 141% of annual target; $1.2M ARR - Conversion rate at 48% comparing to the company average of 43%, Signed the company’s largest corporate client, Red Badge Group; 3P Learning, along with 94 new businesses., Consistently averaging 25 meetings per week., 2026 Q1, 140% - Increased conversion rate to 51%., Improved SDR performance by shifting focus from volume to quality, and implemented an AI-powered B2B platform to enhance targeting and conversion., Built partnerships with RCSA, JobAdder, Bullhorn to support channel growth.
• Cornerstone On Demand, Regional Sales Manager, 11/01/22, 04/30/24, Built and managed pipeline across new business and expansion opportunities, consistently driving strong forecast accuracy., Ran complex, multi-stakeholder sales cycles from prospecting through to close., Delivered tailored product demos with Solution Consultants, aligning solutions to customer pain points., Partnered with global alliance teams and organisations such as Deloitte and Accenture to progress enterprise opportunities., Led commercial and contracting discussions, working through legal and procurement to streamline deal closure., Maintained accurate pipeline management in Salesforce to support reporting, forecasting, and deal visibility., Collaborated cross-functionally across Marketing, Product, Operations, and Implementation teams to ensure smooth end-to-end delivery., Achieved 108% of annual revenue target in first full year., Closed and managed key enterprise and mid-market clients, including Woolworths, NSW Health, BlueScope, Dental Health Service Victoria, and Melbourne & Olympic Parks., Initiated and secured integration between Seertech and Cornerstone, enabling alignment with NSW Health’s existing learning environment and supporting successful deal closure.
• Impress.ai, Sales Director ANZ, 04/01/21, 09/30/22, First sales hire in Australia, working directly with the CEO to design and execute go-to-market strategy and early sales execution., Identified and developed new enterprise opportunities through networking, converting relationships into long-term partnerships., Built and executed strategic prospecting plans targeting large enterprise accounts., Partnered with Product to provide market feedback and help shape platform enhancements., Worked closely with Marketing, Solution Architects, Delivery, and Customer Success to support end-to-end deal execution and client success., Managed forecasting, pipeline reporting, and commercial planning across monthly and quarterly cycles., Built relationships across key enterprise partners and alliances to support market entry and growth., Established strategic partnerships with SAP and Workday, leveraging existing relationships to strengthen market credibility., Closed global enterprise deal with Prudential, working closely with SAP as a key alliance partner., Built enterprise pipeline including CBA, Shell, Allianz Global, and NSW Public Service Commission., Developed pricing structure still used within the business today., Increased ARR by 28% through strategic upselling across existing clients.
• Broadbean Technology, Enterprise Sales Director APAC, 04/01/19, 04/30/21, Senior Business Development Executive APAC, 01/01/17, 04/30/19, Business Development Manager APAC, 03/01/16, 01/31/17, Drove new business, expansion, and retention across APAC, working closely with partners including Oracle, SAP, Microsoft, Workday, and Cornerstone., Built and managed enterprise pipeline, leading full sales cycles from prospecting through to close., Delivered product demos and solution positioning to both clients and partners., Developed and executed partner-led growth strategies with implementation and technology partners., Coached and mentored sales team members on pipeline generation and deal execution., Worked cross-functionally with pre-sales, marketing, and leadership to support go-to-market initiatives and revenue growth., Consistently exceeded quota, achieving between 130% – 161% over multiple years., Closed the largest deal in APAC (Commonwealth Bank) in 2019., Achieved 152% of target during COVID, ranking as top global sales performer., Named #1 Sales Performer in APAC and awarded President’s Club multiple years., Maintained 87%+ customer renewal rate over five years., Secured key implementation partners, including Appirio and Intercrowd (later acquired by Accenture)., Developed a corporate pricing model adopted globally across the business., Selected as ANZ representative for the APAC Leadership Team, contributing to regional growth strategy.
• CoursesNow, Education/Partner Sales Manager, 06/01/12, 02/28/16, Achieved 160% of revenue target with above-average conversion (12% vs 9% company average)., Built and scaled partner channel, adding 6 partners and increasing revenue by 30%., Led marketing campaigns to drive pipeline, increasing lead volume by 14%.
• Seek Learning, Sales Team Manager, 07/01/08, 02/28/12, 2IC & Senior Learning Consultant, 03/01/09, 08/31/10, Education Consultant, 07/01/08, 02/28/09, Achieved 180%+ individual targets and consistently ranked top 2 out of 90+ salespeople., Promoted into a leadership role, managing a team of 9 and delivering $4M+ annual revenue., Led team to 130% of target and awarded Most Valued Player., Launched a new education partner and led a successful Vet Fee Help integration., Consistently achieved President’s Club recognition.