Mariana Nakaie
Gold Cost - Palm Beach,Australia
Summary
An obsessed for the wellness industry and connecting brands to the right customers thought creativity and storytelling.
Overview
8
8
years of professional experience
Work History
Director of Marketing
Eat Clean Brasil
São Paulo, SP
10.2014 - 08.2022
- Brand Strategy & Positioning: Developed and executed the marketing strategy for Eat Clean Brasil, positioning the brand as a leader in the health and wellness industry. Crafted a compelling brand identity that fostered strong customer loyalty and established a prominent presence across retail, e-commerce, and social channels.
- Innovation & Product Development: Collaborated closely with the product team to innovate and launch new products based on market research, consumer insights, and emerging health trends, contributing directly to the brand's expansion and success.
- Digital & Social Media Leadership: Directed the brand’s digital marketing efforts, driving engagement and brand visibility through impactful content strategy across social media platforms. Managed influencer and partnership strategies that enhanced brand reach and consumer trust.
- Cross-Channel Campaigns: Led the development and execution of integrated campaigns across e-commerce, retail, and social channels, ensuring a cohesive brand message and maximizing sales potential.
- Trade & Retail Marketing: Built and managed a comprehensive trade marketing strategy that connected the brand with retail partners, optimized in-store promotions, and drove sales performance through collaboration with key customers.
- Team Leadership & Collaboration: Built and managed a high-performing marketing team, fostering creativity and collaboration to execute strategies aligned with the brand’s long-term vision. Worked closely with cross-functional teams, including product development and sales, to ensure consistent messaging and execution.
- PR & Media Relations: Drove the PR strategy to build brand recognition and credibility in the market, managing media relationships and overseeing public communications that resonated with target audiences.
- Performance Monitoring & Analytics: Monitored product performance across all sales channels, analyzing data to inform decision-making on pricing, margin management, and promotional strategies.
Education
Diploma - Photography
Entrepreneur
Surfers Paradise01-2025
Bachelor of Administration - Business Administration And Management
Mackenzie University
São Paulo12-2014
Skills
- Innovation
- Strategic planning
- Sales expertise
- Marketing campaign development
- Brand positioning
- Creative direction
- Influencer marketing
- Partnership development
- Content strategy
- Product marketing
- Key decision making
Work Rights in Australia
- Partnership visa - Full rights
Languages
Portuguese
Native/ Bilingual
English
Full Professional
References
References available upon request.
Timeline
Director of Marketing
Eat Clean Brasil
10.2014 - 08.2022
Diploma - Photography
Entrepreneur
Bachelor of Administration - Business Administration And Management
Mackenzie University
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