Hi, I’m
Mariana Botero
Marketing Specialist
Adelaide,SA
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Summary
Innovative Marketing leader with 4+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
4
years of professional experience
Work History
L/M Creative Studio
Marketing Strategist
04.2022 - Current
Job overview
- Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Devised content strategy to effectively engage target audiences.
- Coordinated with design and media teams to develop high-quality creative assets.
Global Modulars USA
Sales and Marketing Manager
04.2022 - 09.2022
Job overview
- Managed sales promotions and marketing strategies on major social media sites.
- Analyzed sales and marketing data for improved strategies.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Built relationships with customers and community to establish long-term business growth.
- Prepared sales presentations for clients showing success and credibility of products.
Paume
Senior Marketing Coordinator
09.2021 - 01.2022
Job overview
- Developed and implemented comprehensive marketing strategies to increase brand awareness and customer acquisition.
- Developed marketing materials, collaborating with colleagues to maintain consistent brand voice.
- Implemented digital marketing techniques to enhance customer experience and increase customer engagement.
- Attended industry events and trade shows to promote brand and build relationships with potential customers.
- Conducted market research and analysis to identify consumer trends and preferences.
Beauty Brands Sur America
Marketing Coordinator
02.2020 - 02.2021
Job overview
- Planned and executed internal and external marketing events.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Composed daily posts for social media and helped build corporate presence Instagram.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Researched, monitored and analyzed market trends, customer insights and competitors to avail of resources and exercise strategic decisions.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
Mercedes-Benz Colombia
Product Analyst Intern
01.2019 - 01.2020
Job overview
- Identified appropriate marketing channels and target customers for campaigns.
- Researched and evaluated potential new markets and products.
- Generated reports to support development and implementation of marketing plans.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
Education
Stanley CollegeAdelaide
No Degree from Marketing
05.2024
Universidad Jorge Tadeo LozanoBogotá, Colombia
BBA from Marketing
10.2019
La Salle College InternationalBogotá, Colombia
Associate of Arts from Fashion Marketing And Communications
08.2015
University Overview
- Thesis Statement: TrendNet: Digital Fashion Research
- Degree Awarded with Honours
Skills
- Promotions and Marketing Strategies
- Social Media Campaign
- Social Media Content Creation
- Communications Strategies
- Product Development and Marketing
- Social Media Platforms
- Microsoft Office
- Marketing Strategy Implementation
- Competitor Review
- Industry Trend Understanding
- Digital Content Development
- Branding Campaigns
Websites
Accomplishments
- Supervised team of 8 staff members.
- Increased sales by introducing CRM software reports to make strategic decisions based on data.
- Achieved ranking top 1 for two consecutive months in a colombian beauty brand's retailer by completing Social Media Strategies with accuracy and efficiency.
Languages
Spanish
Native or Bilingual
English
Full Professional
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing Strategist
L/M Creative Studio
04.2022 - Current
Sales and Marketing Manager
Global Modulars USA
04.2022 - 09.2022
Senior Marketing Coordinator
Paume
09.2021 - 01.2022
Marketing Coordinator
Beauty Brands Sur America
02.2020 - 02.2021
Product Analyst Intern
Mercedes-Benz Colombia
01.2019 - 01.2020
Stanley College
No Degree from Marketing
Universidad Jorge Tadeo Lozano
BBA from Marketing
La Salle College International
Associate of Arts from Fashion Marketing And Communications
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