Marielle Wallin
Coorparoo,QLD
Summary
Innovative Marketing professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
18
18
years of professional experience
Work History
Campaign Manager
TAFE Queensland
08.2016 - Current
- Lead marketing campaign strategies for TAFE Queensland to achieve brand and student acquisition objectives in line with marketing revenue strategies and regional targets while providing leadership to the TAFE Queensland campaign team.
Sr. Campaign Officer
TAFE Queensland
04.2015 - 08.2016
- Responsible for the management of corporate brand messages, brand research and campaign management in line with the TAFE Queensland brand strategy.
Sr. Regional Marketing Specialist
Bentley Systems
08.2011 - 04.2015
- Was responsible for the planning and implementation of B2B lead generation marketing activities in the South East Asia Pacific Region, managing a $1.5 million dollar budget.
Head of Strategy and Planning
Interaction Communication Group
09.2010 - 07.2011
- Responsible for the agency’s B2B and B2C media planning and strategic services, working with clients, building relationships.
Marketing Director
TAFE Queensland
06.2019 - Current
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
- Optimized digital marketing efforts for increased online presence and customer engagement.
- Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Implemented CRM solutions that improved customer retention rates while enabling more effective communication strategies.
- Established partnerships with key industry influencers to amplify brand reach and credibility.
- Analyzed campaign effectiveness using KPIs in order to drive continuous improvement in future initiatives.
Account Manager
MEC
03.2007 - 05.2010
- Responsible for planning, allocating, buying and analysing media activities across various multinational clients including Specsavers, Blockbusters and Colgate-Palmolive.
Marketing Assistant
Vordel
03.2006 - 02.2007
- I was responsible for a large range of marketing tasks while working directly with the company’s Marketing VP.
Education
BA (Hons) 1sr Class Marketing -
Liverpool John Moores University
MA / MSc Marketing Strategy (Digital) -
UNINETTUNO and Geneva Business School
Skills
- Management and Leadership
- Marketing and Brand Strategy
- Digital Transformation
- Marketing Analytics and Reporting
- Campaign management and acquisition strategies
- Market research and customer insights
Languages
English
Swedish
Spanish
References
- David St George, Marketing Director - Queensland Treasury Corporation, 041 770 5000, dstgeorge@qtc.com.au
- Louise De Santis, Director of Communication – Department of Employment, Small Business and Training, 0415 808 085, louise.desantis@desbt.qld.gov.au
- Anne Harvey, Manager, Media and Strategic Communication – Department of Liquor and Gamming, anne.2809@hotmail.com
Hobbies and Interests
- Cooking
- Literature
- Tennis
Timeline
Marketing Director
TAFE Queensland
06.2019 - Current
Campaign Manager
TAFE Queensland
08.2016 - Current
Sr. Campaign Officer
TAFE Queensland
04.2015 - 08.2016
Sr. Regional Marketing Specialist
Bentley Systems
08.2011 - 04.2015
Head of Strategy and Planning
Interaction Communication Group
09.2010 - 07.2011
Account Manager
MEC
03.2007 - 05.2010
Marketing Assistant
Vordel
03.2006 - 02.2007
BA (Hons) 1sr Class Marketing -
Liverpool John Moores University
MA / MSc Marketing Strategy (Digital) -
UNINETTUNO and Geneva Business School
Similar Profiles
Sam EnglishSam English
Education Team Leader Maritime at TAFE QueenslandEducation Team Leader Maritime at TAFE Queensland
Paul HamletPaul Hamlet
Senior Teacher at TAFE QueenslandSenior Teacher at TAFE Queensland
Timm WeeksTimm Weeks
Hairdressing Teacher at TAFE QueenslandHairdressing Teacher at TAFE Queensland
Rebecca BrownRebecca Brown
Enrolled Nurse - Full Time Study at Tafe QueenslandEnrolled Nurse - Full Time Study at Tafe Queensland
DECLAN SOMERSDECLAN SOMERS
Location Manager - Brisbane at Total Field SolutionsLocation Manager - Brisbane at Total Field Solutions