Marina Frota
Worongary,QLD
Summary
Organized Fitness Manager with experience in sales, project management and staff oversight. Consistently drives business growth and presents information to clients to promote enthusiasm for fitness classes and individualized training. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Motivated manager with years of expertise successfully resolving issues and conflicts in fast-paced sales-driven settings a while promoting and managing the daily staff and timetables of an active business. Personable individual offering skilled collaboration and effective communication skills. In-depth knowledge of diverse training styles and techniques to promote client satisfaction and staff progress.
Overview
10
10
years of professional experience
Work History
Fitness Centre Manager
Gold Coast Brazilian Jiu-jitsu
01.2021 - Current
- Coordinated and developed centre programs, marketing and timetables. front desk reception and client facing interactions
- Head coach for the women's Competition Team, training Adults to compete at National events with great success
- Set clear sales goals for each employee, tracking progress and milestones and offering support and assistance.
- Cultivated strong relationships with customers to build loyalty and repeat business.
- Partnered across departments to run smooth, professional events and activities.
- Organized and oversaw special events such as birthday parties, tournaments and team-building activities.
- Monitored budget and expenditures, keeping facility within budget.
- Conducted research and analysis of market trends to determine potential opportunities for growth.
- Implemented effective social media strategies facilitate new business and promote patronage in existing customers.
- Trained newly hired employees, offering insight into job duties and providing positive feedback on work.
- Collaborated with health and wellness professionals to create and execute events, seminars and workshops on various topics
- Met or exceeded monthly revenue and training goals
- Monitored and evaluated program performance to determine value and quality
Sales and Marketing Officer
AWI EDUCATIONAL
05.2019 - Current
- Analysed and forecasted monthly sales data of existing marketed companies within designated area.
- Evaluated market data to develop and create business strategies and marketing plans.
- Suggested innovative ideas to increase sales and improve customer experience.
- Analysed sales and marketing data for improved strategies.
- Assisted over 300 clients and international students to achieve their education and/or migration goals by creating enrolments, generating contracts and applying for student visas with successful outcomes.
- Initiated series of marketing campaigns to sell and promote services, providing specialised advice and information on company's products and services.
- Facilitated successful rebrand project focused on repositioning the brand and increasing sales during COVID-19 Pandemic.
- Liaised between international students and education providers (RTOs), consistently driving the entire sales cycle from initial client engagement to closed sales.
- Managed sales promotions and marketing strategies on major social media sites.
- Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
Referee and Event Organiser
QBJJC Smooth Comp
03.2018 - Current
- Worked well in a team setting, providing support and guidance.
- Referee for competition and program organiser
- Worked effectively in fast-paced environments.
- Trained and mentored new coaches on fundamentals of coaching to apply best practices and strategies.
- Provided feedback to coaches to improve teaching techniques and increase drive to succeed.
- Scheduled and organized competitions both locally and state-wide and cultivate relationships and build rapport.
- Utilized positive communication to encourage team and promote integrity and respect.
- Monitored team practices to establish high level of performance.
- Enforced discipline both on and off-the mats to lead team with highest personal standards.
- Coordinated special events such as pre-season tryouts, training camps and special workshops to support team goals.
- Researched latest industry trends and developments to keep abreast of best practices.
- Managed time efficiently in order to complete all tasks within deadlines
Marketing Coordinator
Club Life To Go
10.2016 - 04.2018
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Planned and executed internal and external marketing events.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Developed and executed marketing campaigns for a franchise chain with over 15 stores around Brazil, promoting branding awareness while respecting the characteristics of each target market.
- Communicate business results with senior management and support manager with suggestions to improve multiple stores managed by the business.
- Contributed social content 7 days per week, helping grow social media presence and achieving over 100k organic followers over the working period
- Organised a wide range of events such as grand openings for the stores with the presence of digital influencers with over 5m followers, corresponding to 15+ daily new inquiries
- Created and managed marketing budgets to monitor expenditures, control costs and increase ROI.
Marketing Assistant
AYO Fitness Club
06.2014 - 09.2016
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Facilitated and managed creation of annual anniversary events, promotions and launches generating new traffic of over 10 thousand people over one week
- Performed thorough market research and competitive analysis and produced reports providing in-depth analysis of local and national
- Communicated value and position to sales team and developed tools to support selling process.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Performed market segmentations, targeting and positioning for each product line.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones
- Created engaging content for Pinterest, Facebook, and Instagram
Education
Bachelor of Publicity And Advertising -
University of Fortaleza
Brazil11.2015
Diploma of Marketing And Communication -
Entrepreneur Education Australia
2020
Diploma of Graphic Design -
Opa Design School
Brazil2013
Skills
- Scheduling Coordination
- Conflict Resolution
- Team Management
- Staff Training
- Record Keeping
- Customer Service
- Problem Solving
- Public and Media Relations
- Strategic Planning
- Customer Relationship Management (CRM)
- Staff Advancement Measures
- Revenue Growth
- Team building
- Excellent Communication
- Project Planning
Timeline
Fitness Centre Manager
Gold Coast Brazilian Jiu-jitsu
01.2021 - Current
Sales and Marketing Officer
AWI EDUCATIONAL
05.2019 - Current
Referee and Event Organiser
QBJJC Smooth Comp
03.2018 - Current
Marketing Coordinator
Club Life To Go
10.2016 - 04.2018
Marketing Assistant
AYO Fitness Club
06.2014 - 09.2016
Bachelor of Publicity And Advertising -
University of Fortaleza
Diploma of Marketing And Communication -
Entrepreneur Education Australia
Diploma of Graphic Design -
Opa Design School