Marina Grant

• Work closely with the Brand, Marketing, and Creative Services team, and external agencies to develop, implement, and monitor strategic marketing plans and initiatives for Corporate, Schools, and Service Centres.
• Undertake an Account Management role to build strong relationships, encourage forward planning, and provide advice and direction regarding advertising, promotional, communications, events, digital, and marketing requirements.
• Assist clients with the development of publications, marketing campaign briefs, or other initiatives, ensuring that campaigns are aligned with brand and marketing guidelines, and deliver the Customer Experience.
• Proactively identify marketing needs and opportunities for student growth, and assist clients in developing their marketing strategies and plans aligned with ECU’s strategic priorities.
• Lead generation and nurture strategies, including content generation.
• Production of promotional videos and photography.
• Student acquisition events.
• Marketing Account Lead for the ECU City Campus.

Seconded into this role at various intervals: 2021, 2019, 2018, 2016 & 2014

• Setting the overarching brand strategy for the University and developing customer propositions by segment to drive revenue (through positioning and building advocacy).
• Oversaw the development of the annual brand and marketing strategic plans across the three portfolios (brand, domestic and international) and ensure alignment with growth objectives.
• Oversaw the translation of the brand strategy to prospective student brands (sponsorships, brand activations), and involvement in the translation of the brand strategy to current students and staff.
• Responsible for the media and creative agency management.
• Management of the overarching brand and marketing budgets.
• Complex internal stakeholder management, and acting as a consultant to key areas of the business, to develop their strategic marketing plans.

• Worked closely with the Manager, Brand, Marketing and Creative Services, and advertising and design agencies to develop, implement and monitor a strategic marketing and promotions plan for the University.
• Developed corporate advertising briefs and co-ordinated the production of promotion and advertising material (copy writing, proof reading, design direction, policy and style checking) and campaign.
• Liaised with advertising agencies to place advertising in local, state, interstate and international media.
• Collected information for publications, copywriting and co-ordinating the development of these publications in consultation with the graphic designer, design agency and stakeholders.
• Supervision of 4 Marketing Officers.

• Undertook an Account Management role to build strong relationships, encourage forward planning, and provide advice and direction regarding advertising, promotional activities, communications, events, digital, and marketing needs.
• Responsible for the development of yearly publications and marketing campaigns, ensuring that campaigns are aligned with brand and marketing guidelines.
• Budget management.

• Campaign planning and management.
• Account management of faculties.
• Monitored, measured, and reported on marketing activities, implementation, and outcomes.

• Undertook market and client research.
• Carried out analysis and prepared briefs and reports.
• Assisted in the development and implementation of major initiatives and activities.
• Events management – seminars, and ministerial missions.

• Ensured effective communication with prospects, clients, and other stakeholders by developing marketing communication plans, including advertising, direct marketing, sponsorship, sales promotion, and public relations, and fulfilling agreed awareness, positioning, and sales targets.
• Provided research, analysis, and reporting on the company, market competitors, and customer structures and behaviors on which marketing objectives and strategies can be built.

• Responsible for developing the marketing communications plan for the Perth branch of the largest Australian-operated information, communication technology, and business process management company.
• Prepared press releases and media updates in the areas of new business acquisition or exit strategies.