Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Mark Alfonso

Sydney,Australia

Summary

Strategic Commercial Property Marketing Specialist with extensive experience in client relationship management and business development. Proven ability to manage high-level marketing strategies, and drive business growth. Eager to leverage expertise in project management and effective communication to deliver innovative marketing solutions in the commercial property sector.

Overview

28
28
years of professional experience

Work History

Business Manager

MyConnect
Sydney
03.2025 - Current
  • Drive new business through in person meetings and presentations.
  • Develop relationships with clients through regular contact and follow up activities.
  • Using my extensive Commercial Property background, provide leadership in the development of policies, procedures, processes, systems, controls.

National Account Director

CAMPAIGNxpress
Sydney, NSW
01.2022 - 03.2025
  • Company Overview: Part of the Metropolis Group, CAMPAIGNxpress provides campaign management solutions software. This software is used by large property clients and also most state government clients.
  • Contribute significantly to account growth through identifying key opportunities.
  • Played a key part in a Global JLL re-brand rollout where my insight is shared with the wider JLL Global team based in the US and rolled out into other markets across the world.
  • Lead, manage and mentor my team.
  • Lead agency communications to the JLL business.
  • Meet with all key Stakeholders at JLL regularly including Head of Marketing right up to the CEO of JLL Australia & NZ to implement marketing strategy.
  • Part of the Metropolis Group, CAMPAIGNxpress provides campaign management solutions software. This software is used by large property clients and also most state government clients.

Senior Account Manager

CAMPAIGNxpress
Sydney, NSW
01.2021 - 01.2022
  • Take the key contact lead on all JLL accounts, Nationally.
  • Continue to manage my key tasks as set as an Account Manager.
  • Leveraged industry knowledge to provide expert guidance on marketing for clients specific needs.
  • Build up the team to support not only the JLL national account, however have built up smaller clients under the agency side of the business which I manage.

Account Manager

CAMPAIGNxpress
Sydney, NSW
01.2019 - 01.2021
  • Manage the day to day accounts of JLL Victoria and Queensland, JLL Corporate Marketing as well as independent clients including Property Fox and Aston Commercial.
  • Proactively executing additional revenue streams outside of BAU.
  • Managing suppliers at a national level.
  • Reporting at corporate level across all clients.
  • Media supplier management and negotiation to get all clients best rate.
  • Manage artwork and creative project requirements.
  • Managing digital and social campaigns.

Commercial Marketing Executive (contract)

Ray White Group
Sydney, NSW
01.2018 - 01.2019
  • In a contract role within the Ray White Group and based within the corporate marketing team at head office in Sydney, I am responsible for managing the marketing and strategic vendor paid media requirements across the Ray White Commercial network, nationally.
  • Implement a new media agency into the business.
  • Managing templates, product build, project management and training to the Ray White Commercial network nationally.
  • Manage transition from the incumbent media agency including invoice reconciliation by deadline to ensure all outstanding campaigns and balances are recovered.
  • Work closely with key media suppliers including Fairfax, News Corp, Seven West Media, Commercialrealestate, Realcommercial etc.
  • To negotiate best group rate to benefit the Ray White network & provide competitive savings and strategic advice to the network on an ongoing basis.
  • Provide the Ray White Commercial network marketing and strategic advertising advice.
  • Work closely with the Head of Commercial, attend and present at key leadership meetings across Sydney, Melbourne and Brisbane.
  • Provide the Ray White Commercial network marketing collateral to support sales pitches at vendor submissions.

Senior Account Manager

mmw3degrees
Sydney, NSW
01.2018 - 01.2019
  • Company Overview: Mmw3dregrees is a multi-channel marketing company, specialists in direct mail marketing through both print and digital.
  • Manage daily direct multi-channel marketing campaigns for Telstra, specialising in Telstra Business, NBN and Mandatory communications.
  • Manage technical resourcing to deliver campaign projects across multi-channel marketing.
  • Attend and contribute to client meetings, strategic opportunities and WIPs.
  • Manage multi-channel marketing campaigns occasionally on behalf of Westpac Group.
  • Mmw3dregrees is a multi-channel marketing company, specialists in direct mail marketing through both print and digital.

Senior Account Manager

Metropolis
Sydney, NSW
01.2010 - 01.2017
  • Company Overview: Established in 2006, where I was a foundation team member, Metropolis are a lead generation ad agency. Metropolis create brands, campaigns, technology and environments that enable customers to engage and transact Again and again.
  • Service and maintain relationships with clients and suppliers across Sydney, Melbourne, Brisbane, Canberra and Perth.
  • The lead and main point of contact for CBRE offices across NSW, ACT, QLD and WA as well as CBRE Marketing Asia-Pacific.
  • Other clients include Trident Corporation, Aussie Home Loans (local area marketing), Centuria, Charter Hall and Western Sydney University.
  • Manage two Account Managers across the CBRE and Aussie clients.
  • Commercial project management.
  • Budget management.
  • CAMPAIGNxpress software Development and Integration - Key in developing an online campaign management system and marketing tool specifically developed to the Commercial Property industry and Residential Projects industry to offer the market another option outside of the popular software tool used in the industry.
  • The main lead and agency contact to roll-out of large marketing projects in the Commercial Property Market including to name a few; 1 Thomas Holt Dr, Macquarie Park (AMP), The Avenue at Sydney Olympic Park (FDC Construction) and Werrington Park Corporate Centre (Western Sydney University).
  • Metropolis Melbourne Office Redevelopment.
  • Post key staff departing, assist new staff in redeveloping relationships with CBRE Victorian offices and training while being the main point of contact for all CBRE Victorian offices during the transition period.
  • Through caretaking the clients in Melbourne, training a new Senior Account Manager to take the reigns, the result was very solid business to come from Melbourne and increased overall revenue from the Melbourne clients by 25% within the first 6 months.
  • Campaign Track, Brand Central, Multi-ad Creator, Jira, Slack, AdSend, Quickcut, Outlook, Microsoft Word, Powerpoint, Excel.
  • Established in 2006, where I was a foundation team member, Metropolis are a lead generation ad agency. Metropolis create brands, campaigns, technology and environments that enable customers to engage and transact Again and again.

Account Manager

Metropolis
Sydney, NSW
01.2009 - 01.2010
  • Manage all marketing, media and campaigns.
  • Main point of contact for CBRE NSW and ACT.
  • Production and design resource backup.
  • Setup and maintain existing relationships with CBRE NSW and ACT.
  • Take on the key point of CBRE for operatives across NSW and ACT and re-invent Metropolis' ground level day to day relationships by setting regular visits and establishing lasting relationships, with most extending right up to the end of 2017.
  • Further develop media relationships.
  • Continue relationships, develop competitive print rate agreements and become the agency primary contact with key publication groups including Fairfax, News Ltd and Publicitas International (print media throughout Asia).
  • Become the go-to across the agency for all media suppliers as well as signage and small print suppliers.
  • Setting along with CBRE, Marketing, high level spend agreements with Fairfax.
  • Artwork and design.
  • Balancing day to day account service while still being able to deliver artwork CBRE and also briefing Metropolis studio on larger design jobs.
  • There was no decline in quality and I was not only able to take a brief from the client but action and deliver the brief with high efficiency.

Production Manager

Metropolis
Sydney, NSW
01.2009 - 01.2010
  • Manage all artwork for accounts including CBRE and Aussie Home Loans.
  • Manage media dispatch and management.
  • Manage press checks and production of CBRE publications.
  • Develop media and supplier relationships.
  • Setup relationships and develop competitive print rate agreements with key publication groups including Fairfax and News Ltd.
  • Develop relationships media asset suppliers (photography, signage, printers etc.) throughout Sydney, Canberra and Melbourne.
  • Through spending time and setting up relationships with key suppliers, I was able to leverage this into greater discounts for Metropolis' clients and also increase revenue through supplier margins.
  • Campaign Management System - Template Programming.
  • Learning how to program templates and products in CBRE's campaign management system.
  • Less reliance on the software provider to create these and therefore greater revenue retained in-house for Metropolis.

Studio Manager

IMAGEination
Sydney, NSW
01.2007 - 01.2008
  • Company Overview: IMAGEination are the residential real estate industry's complete one stop shop for real estate marketing assets including photography, floor plans and copywriting services.
  • The role of Studio Manager was a newly created role where I was given the freedom to make it my own.
  • The first change I implemented was to improve the lines of communication between two creative teams which resulted in a better product.
  • I also met directly with the photography team regularly to lead critical feedback and resolve.
  • Manage workflow of real estate photography product from shoot to print in Sydney, Newcastle and Melbourne.
  • Manage retouching process and budgets.
  • Implementation of streamlining the product.
  • Working with photographers on client expectations.
  • Open lines of communication between the photographers and image retouch team.
  • Regular formal meetings with clients.
  • Implementation of reporting system.
  • Creating ongoing reports to troubleshoot how the photography can improve both from management and product quality.
  • Monthly reports sent to senior management.
  • By setting up reporting, this fed back to both the photographers on the ground to management exact feedback IMAGEination receive from the market and set up ways to improve through ongoing meetings with clients.
  • IMAGEination are the residential real estate industry's complete one stop shop for real estate marketing assets including photography, floor plans and copywriting services.

Senior Designer/ Production Manager

URSA Metropolis (now Metropolis)
09.2006 - 01.2007
  • Company Overview: URSA (the parent agency) are a pharmaceutical advertising agency with it's newly formed agency owned by James Cooper and URSA partners called URSA Metropolis and later to split from URSA and become Metropolis focus on servicing the Commercial Property industry with its foundation client, CBRE, through a campaign management software solution.
  • Set up the servers, systems and folder management to what Metropolis still use today.
  • Creation of all marketing artwork for CBRE Commercial.
  • Dispatch to various publications and suppliers.
  • Key point of contact for all suppliers to the agency.
  • URSA (the parent agency) are a pharmaceutical advertising agency with it's newly formed agency owned by James Cooper and URSA partners called URSA Metropolis and later to split from URSA and become Metropolis focus on servicing the Commercial Property industry with its foundation client, CBRE, through a campaign management software solution.

Senior Designer

Campaign Track
01.2006 - 09.2006
  • Company Overview: Williams Design Associates (WDA) and their campaign management software solution (Campaign Track) were the leading marketing software solution for a majority of the residential real estate market across Australia & New Zealand.
  • Creation and delivery of artwork to deadline on a daily basis for a variety of publications across Sydney for residential Real Estate clients.
  • Creating template driven advertising on deadline to client brand requirements to suit publications across Sydney.
  • Working with Account Managers and acting as client liaison for layout, advertising and deadline approval.
  • Regular brand management contact with one of the clients.
  • Integration and setup of the McGrath account.
  • Managing a small team of designers to roll out to daily deadlines artwork and media dispatch to various publications.
  • Bringing with me a strong organisational background and managing designers from McGrath, I approached a more efficient process which I believe set the ground work for all of Campaign Track's clients.
  • A process that resulted in less missed deadlines, accurate artworking and less errors.
  • Key design contact for other residential real estate clients in Sydney.
  • Through the efficiencies I delivered, allowed me greater capacity for other residential clients including Di Jones, Ray White and Raine & Horne.
  • Williams Design Associates (WDA) and their campaign management software solution (Campaign Track) were the leading marketing software solution for a majority of the residential real estate market across Australia & New Zealand.

Studio Manager

McGrath Estate Agents
Sydney, NSW
10.2004 - 01.2006
  • Working with McGrath's Marketing Director and reporting directly to John McGrath, prior to franchising McGrath offices I ran the design studio.
  • This output McGrath advertising and marketing across various media publications and offices across Sydney.
  • Creation and delivery of artwork to deadline on a daily basis for a variety of publications.
  • Managing a team of graphic designers to meet daily deadlines to numerous publications across Sydney.
  • Weekly production management of McGrath Magazine.
  • Managed Account Managers to meet deadlines with agents.
  • Oversee quality of photography and advertising.
  • Key Achievements.
  • Streamline suppliers. Consolidating various suppliers around Sydney local to each McGrath office and centralising into single line suppliers per product ie signage, photography etc.
  • Working on transitioning traditional artwork to online templates and campaign workflow.
  • Through the decision to bring on campaign management software, I quickly became the business super user and was therefore on the road across Sydney and central coast to train all users within McGrath.
  • The result being consistent training across the company.
  • Rebrand and McGrath Magazine.
  • Worked closely with the brand manager and John McGrath to create a new brand identity for McGrath.
  • Worked on the redesign and repositioning of the agency Magazine from SPACE to what it is known as today, McGrath Magazine.
  • Being a designer and having direct line of communication with both John McGrath and the Brand Manager, I was able to deliver on the spot troubleshooting on how the brand will work in a real environment.
  • The result, less errors.

Graphic Designer

McGrath Estate Agents
Sydney, NSW
01.2004 - 10.2004
  • Work with a team of graphic designers to daily deadlines to numerous publications across Sydney.
  • Assisted with the weekly production of SPACE Magazine (known now as McGrath Magazine).
  • Oversee quality of photography and report to Marketing Director.

Mac Operator

AdType Colour
01.2003 - 01.2004
  • Company Overview: AdType was a pre-press services business servicing advertising agencies and direct clients across Sydney.
  • Work with a team of Mac Operators for client pre-press orders.
  • Dispatch of material via Quickcut.
  • Design of small print (letterheads, business cards, real estate brochures etc.).
  • Drum scanning to digital asset.
  • Image retouching.
  • Press plate making.
  • AdType was a pre-press services business servicing advertising agencies and direct clients across Sydney.

Printing Pre-Press Apprenticeship (Trade)

AdType Colour
01.1999 - 01.2003
  • Learn the trade through combined study at TAFE in addition.
  • Assisting on pre-press orders.
  • Computer To Plate (CTP) platemaking.
  • Dispatch of material via Quickcut.
  • Drum scanning to digital asset.
  • Image retouching.
  • Press plate making.

Printing Pre-Press Assistant

Clarendon Print
01.1997 - 01.1998
  • Assisting the pre-press operator with preparing plates, planning film and paper plating, ready for printing presses.
  • Assistance in binding and stacking.
  • Factory assistance.

Video Editor/ Short Film maker

The Film Factory
01.1999
  • Company Overview: Independent film company owned and run by Producer and Director, Gary Young.
  • Gained experience in video editing and assisted Producer in editing films.
  • Editing older films from the company for relaunch.
  • Worked on short film animation project.
  • Preparation for feature film about a bushranger.
  • Independent film company owned and run by Producer and Director, Gary Young.

Education

Executive Presence and Impact -

SMG
01.2023

Leadership Development -

SMG
01.2023

Accreditation -

Google
01.2020

Account Management Certificate -

AdSchool Sydney
01.2011

Leadership Certificate -

Pollack
01.2010

Marketing Certificate III -

Northern Beaches TAFE
01.2005

Printing Prepress Trade Certificate III -

Sydney Institute of Technology
01.2003

Film Production (Directing) -

The Film Academy, Sydney
01.1998

Higher School Certificate -

Beacon Hill High School
01.1997

Skills

  • Project Management
  • Teamwork
  • Time Management
  • Management and Team Leadership
  • Effective Communication
  • Critical Thinking
  • Media strategy and negotiation
  • CRM
  • Digital and social media
  • Print media
  • Outdoor and radio experience
  • Production experience
  • Excellent communication and organisational skills
  • High level presentation skills
  • Eye for detail

Timeline

Business Manager

MyConnect
03.2025 - Current

National Account Director

CAMPAIGNxpress
01.2022 - 03.2025

Senior Account Manager

CAMPAIGNxpress
01.2021 - 01.2022

Account Manager

CAMPAIGNxpress
01.2019 - 01.2021

Commercial Marketing Executive (contract)

Ray White Group
01.2018 - 01.2019

Senior Account Manager

mmw3degrees
01.2018 - 01.2019

Senior Account Manager

Metropolis
01.2010 - 01.2017

Account Manager

Metropolis
01.2009 - 01.2010

Production Manager

Metropolis
01.2009 - 01.2010

Studio Manager

IMAGEination
01.2007 - 01.2008

Senior Designer/ Production Manager

URSA Metropolis (now Metropolis)
09.2006 - 01.2007

Senior Designer

Campaign Track
01.2006 - 09.2006

Studio Manager

McGrath Estate Agents
10.2004 - 01.2006

Graphic Designer

McGrath Estate Agents
01.2004 - 10.2004

Mac Operator

AdType Colour
01.2003 - 01.2004

Printing Pre-Press Apprenticeship (Trade)

AdType Colour
01.1999 - 01.2003

Video Editor/ Short Film maker

The Film Factory
01.1999

Printing Pre-Press Assistant

Clarendon Print
01.1997 - 01.1998

Executive Presence and Impact -

SMG

Leadership Development -

SMG

Accreditation -

Google

Account Management Certificate -

AdSchool Sydney

Leadership Certificate -

Pollack

Marketing Certificate III -

Northern Beaches TAFE

Printing Prepress Trade Certificate III -

Sydney Institute of Technology

Film Production (Directing) -

The Film Academy, Sydney

Higher School Certificate -

Beacon Hill High School

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Mark Alfonso