Social Media Marketing Manager
Telstra
05.2018 - Current
- Developed and executed comprehensive social media strategies, resulting in a 30% increase in organic followers and a 25% rise in website traffic.
- Created engaging content for various social media channels (Facebook, Twitter, Instagram, LinkedIn, etc.) to drive brand awareness and promote products and services effectively.
- Monitored social media trends and industry news to implement timely and relevant content, keeping the brand at the forefront of online conversations.
- Managed and maintained social media calendars, ensuring consistent posting schedules and optimal content distribution.
- Implemented social media listening tools to monitor brand mentions, sentiment, and competitor activities, allowing for agile response and reputation management.
- Collaborated with cross-functional teams to align social media strategies with overall marketing campaigns, achieving seamless brand messaging.
- Oversaw paid social media advertising campaigns, optimizing targeting, budgets, and ad creatives to maximize return on investment (ROI).
- Analyzed social media and website analytics regularly to identify trends, insights, and areas for improvement, using data-driven decisions to enhance performance.
- Interacted with the online community, responding to comments, messages, and inquiries in a timely and professional manner, fostering positive customer relationships.
- Created and managed social media campaigns to increase brand engagement
