Marko Joskoski
South Yarra,VIC
Summary
Results-driven digital marketer who learned to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in ecommerce and campaign optimization. Ready to offer 10 years of experience to new role dedicated to achieving exceptional results on tight timetables.
Passionate and with a broad range of digital marketing and content creation experience with particular expertise in social media management, advertising, optimization and analytics. Excellent communicator with demonstrated ability to foster excellent relationships with clients and colleagues, while delivering high quality outputs. Currently seeking for an opportunity to make impact and to apply marketing, digital, and interpersonal skills to contribute to a positive workplace environment while achieving on-going success for your clients, team and business.
Overview
11
11
years of professional experience
Work History
Digital Communications and Marketing Officer
Victorian Healthcare Accostiation
Melbourne, VIC
09.2023 - Current
- Develop, execute, and optimise the Victorian Healthcare Association’s (VHA) comprehensive digital communications and marketing strategy.
- Manage and maintain the VHA’s website, ensuring dynamic and engaging content across all social media channels, newsletters, and email marketing campaigns.
- Conceptualise and implement compelling marketing campaigns to effectively promote VHA’s events, professional development programs, advocacy activities, and member services.
- Collaborate closely with various departments within the VHA to create and execute content marketing strategies that support the organisation’s advocacy and engagement objectives.
- Regularly measure and analyse the effectiveness of VHA’s digital communication efforts, leveraging data and industry best practices for continuous improvement.
- Design and produce high-quality, informative online content, publications, and resources, enhancing the VHA’s digital presence and audience engagement.
Web Content Specialist
Online Education Services (OES)
Melbourne, VIC
05.2023 - Current
- Create, develop, manage, and publish content for the organization's web presence
- Wrote original keyword-rich content following branding and SEO best practices.
- Ensure the quality and consistency of online content to maintain a credible, accurate and consistent voice
- Copy edit and proofread all digital content
- Proactively work and align with key internal and external stakeholders
- Completed time-sensitive writing assigned on short notice and consistently met deadlines.
- Performed in-depth research into topics to write clear and accurate copy.
Performance Executive
Publicis Groupe
Melbourne, VIC
01.2023 - 03.2023
- Develop and execute strategic paid search campaigns, including keyword research, ad copy development, and bid management.
- Monitor and analyze campaign performance, identify opportunities for optimization, and make recommendations for improvement.
- Collaborate with cross-functional teams to ensure successful campaign execution and alignment with overall marketing goals.
- Stay up-to-date with industry trends and best practices in performance search marketing.
- Provide reporting and analysis to clients, including performance metrics and insights.
- Continuously test and experiment with new tactics and strategies to drive performance and improve ROI.
- Manage and maintain budgets and campaign budgets, ensuring efficient spend and maximizing return.
- Stay informed of changes in search engine algorithms and adapt campaigns accordingly.
- Communicate with clients regularly to gather feedback and understand their needs, ensuring customer satisfaction.
- Collaborate with other teams within the agency, such as content and creative, to develop integrated marketing campaigns.
Ecommerce Marketing Manager
Self-Employed
Melbourne, VIC
07.2021 - 09.2022
- Developed and implemented selling strategies that increased sales by 35% over 1.5 years. Managed a budget of $100,000 and exceeded profit objectives by 15% in 2022.
- Work with current suppliers to identify new item opportunities
- Managed a $100,000 social media advertising budget across Facebook, Instagram, and TikTok, resulting in a 40% increase in brand awareness and a 30% increase in sales.
- Created 100+ pieces of content including ads, social media posts, and SEO-optimized articles, driving a 50% increase in website traffic and a 20% increase in organic search rankings.
- Developed and managed a Shopify store that served over 3,000 customers, generating $200,000+ in sales in 2022.
- Implemented CRO strategies that improved the website conversion rate from 2% to 3.5%, resulting in an additional $50,000 in revenue.
- Created and tested 10+ landing pages, improving conversion rates by up to 25%. Copywriting (Product Page copy, email copy, ads copy)
- Wrote persuasive copy for 10+ product pages, emails, and ads, contributing to a 30% increase in click-through rates and a 20% increase in conversions.
- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
- Managed an email marketing campaign via Klaviyo that reached 3000+ customers, resulting in a 15% increase in repeat purchases. D
- Created social media content with consistent content and tone.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Monitored online trends, conversations and innovations to optimize strategies.
National Account Manager
Vida XL
Melbourne, VIC
09.2020 - 07.2021
- Sales channels account management - managed 4 biggest Australian online marketplaces (Catch, Mydeal, Kogan, Bunnings)
- Building and maintaining strong, long-lasting relationships with marketplaces
- Established good account health (managing KPI)
- Constantly analyzing and working on growing sales
- Identifying new sales and growth opportunities
- Coordinating different teams within the company
- Communicating progress of monthly/quarterly initiatives to stakeholders
- Preparing reports on account status, monthly sales reports and annual forecasts
Digital Marketing Manager
Techinum.com
01.2018 - 09.2020
- E-commerce business selling globally)
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Transformed website and social media platforms to better engage customers and promote sales.
- Executed search engine marketing, advertising to generate demand.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Implemented new strategies to improve click-through rates and conversion.
- Evaluated market trends to stay current on consumer and competitor changes.
- Optimized social media channels and web pages to improve SEO and usability.
- Created social media content with innovative brand messaging to support new product launches.
- Created content strategies for digital media.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
Amazon FBA Business Owner
Self Employed
10.2018 - 02.2020
- Business selling globally
- Working on the development and implementation of a new online marketing strategy to increase sales and brand awareness
- Responsible for executing the digital marketing plan and managing its budget
- Evaluating all digital marketing campaigns
- Social media management
- Support influencer programs
- Recruited and trained freelancers for various tasks such as virtual assistants, developers, graphic designers and advertising experts
- Communicating with customer on social media and instant messaging
- Creating product launch plan and promotional video for new products
- Keeping up to date with current digital trends
- Leading and training social media team
- Creating monthly sales reports
- Researching and improving new methods and trends
Content Marketing Manager
Self Employed
01.2014 - 11.2018
- Created original [Type] content and drove compelling storytelling to improve engagement with prospects, partners and customers.
- Developing blogs in WordPress
- Creating and editing web page content
- Driving blog traffic with over 10.000 daily visitors
- Monetizing the traffic with Google AdSense, Facebook Instant Articles and other advertising platforms such as Revcontent and Content Ad
- Growing new social media profiles into a strong online presence across Facebook and Instagram
- Creating and managing all social media content
- Social Media Marketing - running and growing pages with millions of fans across social media platforms such as Facebook and Instagram:, pages: Simple capacity 1.3 MIL, Wordless man 650K;
- Instagram: abovehumanpotential 1 million followers (All pages are TIER 1 dominant audience)
- Delivering paid social media campaigns including content creation, copywriting and targeting methods (remarketing and Look-A-Like audiences on Facebook, A/B testing methods and analysis)
- Affiliate marketing with Amazon, Clickbank and CPA offers
- Created original [Type] content and drove compelling storytelling to improve engagement with prospects, partners and customers.
Education
Master of Arts - Law
Ss. Cyril And Methodius University
Skopje, MacedoniaSkills
- Email Marketing
- Conversion Strategy
- Photo and Video Editing
- Copywriting
- Online Marketing and Advertising
- Shopify
- Canva
- Adobe
- Google Analytics
- Lead Generation
- Influencer Collaboration
- Facebook, Instagram, Linkedin
- CMS and CRM Software
- Brand Development and Awareness
- Search Engine Optimization (SEO)
- Campaign Management
Timeline
Digital Communications and Marketing Officer
Victorian Healthcare Accostiation
09.2023 - Current
Web Content Specialist
Online Education Services (OES)
05.2023 - Current
Performance Executive
Publicis Groupe
01.2023 - 03.2023
Ecommerce Marketing Manager
Self-Employed
07.2021 - 09.2022
National Account Manager
Vida XL
09.2020 - 07.2021
Amazon FBA Business Owner
Self Employed
10.2018 - 02.2020
Digital Marketing Manager
Techinum.com
01.2018 - 09.2020
Content Marketing Manager
Self Employed
01.2014 - 11.2018
Master of Arts - Law
Ss. Cyril And Methodius University
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