Marlena Troc

Beverages:

• Developed and launched 15+ new products, increasing category's own brand contribution by 120bps vs FY23
• Reduced formulation costs across Juices by minimum 8% through ingredient substitutions without compromising product quality.
• Partnered with suppliers to successfully convert all still water bottles to 100% recycled plastic, preventing 15 tonnes of plastic from going to landfill annually and supporting company's sustainability goals.
• Contributed to a Water RFP initiative, achieving over $8 million in cost savings through strategic sourcing.
• Participated in reviewing and improving the product withdrawal process with Central team to enhance efficiency and compliance.

Snacks/ Biscuits:

• Developed and launched 10+ products tailored to diverse customer needs, delivering and additional $450k in profit and increasing Own Brand participation by 50bps
• Initiated and conducted Expression Of Interest (EOI) process across 15 Biscuits and Crackers SKUs that resulted in $800k in cost savings.
• Faced significant cocoa price increases on Coles iconic Ultimate Chocolate Chip Cookies range, collaborated with cross-functional teams to explore cost mitigation strategies, maintaining partial margin protection and ensuring continued product availability.

• Led the expansion and redesign of the craft beer brand Tinnies and developed a new mainstream beer range Smithy's, now sold nationally across Coles Liquor stores, representing an annual budget of $120m.
• Developed innovative, first in the craft beer market, non alcoholic beer, which was awarded a Trophy at the Australian International Beer Awards in 2021.
• 7 products across Tinnies and Smithy’s range have won awards in 2021 acclaimed AIBA (Australian International Beer Awards) competition and 8 in the 2021 World Beer Awards.
• Conducted RFP (Request For Proposal) process of the biggest private label beer brand which resulted in $1.8m cost saving to the company.

• Developed national trade and promotional plan for spirits, RTD and cider categories for Vintage Cellars stores; managed events calendar based on customer insights, strategy, and market trends.
• Delivered 23% sales growth in Spirits and Beer categories which helped Vintage Cellars achieve growth 4% ahead of the market.
• Identified opportunity in growing Gin and Whisky category and worked closely with local distilleries to launch first gin and single malt whisky distilled exclusively for Vintage Cellars.
• Organised 12 national Whisky Galas which received enthusiastic feedback from customers and participating stores. As a result, whisky category was in 35% sales growth YoY.

• Managed portfolio of 900 SKUs across Beer, Spirits, Cider and Tobacco categories for online supermarket.
• Negotiated Joint Business Plans with suppliers.
• Designed positioning plans for product categories to maximize visibility.
• Worked with the analytics team to plan and measure effectiveness of online marketing campaigns.

• Responsible for reviewing fashion trends, product development and managing Clothing and Footwear categories.