Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Maroné du Toit

Elizabeth,NSW

Summary

I am excited to take on a new challenge and extend my skillset and experience into the Experimentation and Conversion Rate Optimisation (CRO) domain. Finding a position that allows me to continue with my passion of driving digital analytics excellence whilst developing my skills across digital campaign and experimentation.

I am a disciplined, detail-oriented problem solver who thrives on new challenges and responsibilities and works well in a team and as an individual. Proven ability to prioritise work and deliver multiple projects within expected timeframes. Provision of best practice data solutions for several Australian clients such as Fairfax Media, AMP, IAG, Coles, Fox Sports, Tourism Australia, and Woolworths. Conversing with multiple stakeholders is part of my everyday role and I am comfortable and familiar with dealing with product managers, editors, developers, agencies, and internal resources to get solutions over the line. I enjoy a varied position that allows me to get involved in assisting with implementation, testing, insights analysis, digital dashboards and reporting across Web and App analytics.

Overview

20
20
years of professional experience

Work History

Product Optimisation Specialist

WooliesX (Woolworths Group)
06.2020 - Current
  • The Analytics Implementation Specialists is a champion of customer experience by driving and owning behavioural analytics to better understand the customer
  • Embedded within the Experience Practice, the Analytics Implementation Specialist collaborates to enable Product Managers, UX, Optimisation and Data Science teams to continuously improve the customer experience of our digital products by implementing, innovating and leveraging granular behavioural analytics tools and insights.

Digital Analyst

WooliesX (Woolworths Group)
08.2019 - 06.2020
  • The Digital Analyst supports analytics and optimisation for the Woolworths Rewards and Supermarket e-Commerce and Mobile Apps
  • The Analyst track the way customers interact and perform analysis on conversion rates
  • In this role the Analyst are designated to work closely with the Product Owners to drive uplift in their analytics capability and ensure KPIs are correctly defined, measured, and optimised.

Digital Marketing Analyst

Tourism Australia
08.2017 - 09.2019
  • I am proud to be part of the team that won the Marketing team of the year for our work on the 'Dundee: Son of a Legend Returns' campaign
  • The Dundee ad has also recently been voted Australia’s favourite ad and the winner of the Most Popular Television Commercial category for the TV WEEK Logie Awards
  • Provide the global website configuration guidelines, to enable effective site measurement and evaluation for Tourism Australia (TA)
  • Define and develop TA's Data Analytics Strategy to ensure alignment with TA's Digital Marketing goals and strategy (which is based on data, content, and technology)
  • Develop frameworks, tools, and processes to ensure analytical insights can be incorporated into all key decision making.

Digital Analyst

Fairfax Media
04.2016 - 07.2017
  • Fairfax Media Limited is a leading multi-platform media company in Australasia
  • The group comprises metropolitan, rural, regional and community mastheads and serves its audiences through high-quality, independent journalism and offers dynamic venues for commerce and information
  • Assist the Analytics Insights team to maintain data integrity for analytics platforms
  • Work with the Head of Analytics insights and IT, Product, Consumer and Digital Marketing teams to onboard and manage new data sources.

Digital Analytics Manager

Ontogen Pty Ltd
02.2014 - 02.2016
  • Ontogen is a modern data development company that helps businesses take advantage of all available data generated from sales and digital marketing initiatives
  • Ontogen solves problems related to data disorganisation and misinterpretation that causes billions of dollars in lost profit each year
  • The Digital Analytics Manager aids the Head of Digital Analytics
  • Key components of the role are the specification, creation and presentation of reports and dashboards to Ontogen clients.

Compliance Administrator & Team Lead

UXC Consulting
06.2011 - 02.2014
  • UXC Compliance comprises three specialist colleges and a training organisation (UXC Training) to deliver a holistic solution for building individual capability across the organisation
  • The Australian College of Project Management (Australia's peak specialist training centre that has trained more than 20,000 people in Project, Program & Portfolio Management); The Australian College of Change Management - a new specialist college delivering short courses and certification in change management
  • IT Management College - specialising in IT education such as ITIL, MSP, PRINCE2 and many others.

Business Support

UXC Training
09.2010 - 06.2011
  • Co-ordinate the delivery of training courses/workshops whilst maintaining the appropriate reporting systems
  • Co-ordinate trainers/assessors, room/venue hire and catering requirements to meet training course schedules
  • Collect and assess course feedback (evaluations and trainer/assessor feedback) and ensure this feedback is analysed and appropriate actions or responses are developed for consideration and/or implementation.

Marketing Manager

Nielsen BookData/SAPnet
01.2004 - 06.2010
  • Book Data/SAPnet provides reliable, up-to-date bibliographic information regarding books published and/or distributed in South Africa
  • It sells the products and services offered by three Nielsen Book companies: Nielsen BookData, Nielsen BookNet, and Nielsen BookScan
  • They offer the most complete and timely book information along with electronic ordering and order routing to improve the efficiency of the supply chain.

Education

Adobe Target -

Adobe
08.2023

Adobe Analytics Implementation -

Adobe
01.2023

Tealium Foundation -

Tealium
01.2022

Adobe Analytics Top Gun Training -

Adam Greco
01.2019

Adobe Target -

Adobe
01.2018

Extreme Presentation Workshop -

CEB Market Insights
01.2017

Adobe Analytics Implementation -

Adobe
01.2017

Adobe Audience Manager -

Adobe
01.2016

Conversion Rate Optimization Fundamentals -

Udemy
01.2016

SQL Server for Beginners -

Udemy
01.2016

Google Analytics Certified -

Google
01.2015

Adobe Analytics User Foundation -

Adobe
01.2014

Adobe Analytics Advanced User -

Adobe
01.2014

Google AdWords - Foundation & Advanced Certificate -

Loves Data
01.2014

Google Analytics – Foundation & Advanced Certificate -

Loves Data
01.2014

Digital Marketing Management -

Online Oxford Learning Lab
01.2014

Certificate IV of Project Management: Certificate of Attendance -

Australian College of Project Management
01.2011

Honours Degree: Socio Informatics -

Stellenbosch University
01.2004

BA Information Science -

Stellenbosch University
01.2003

Public Relations Certificate -

PRISA
01.2001

Skills

  • Experience with analytics core competencies including analysis, insights, dashboarding and data visualisation across several analytics and visualisation tools These include Adobe Analytics, Adobe Ad-Hoc Analysis (Discover), Adobe Data Warehouse, Adobe Report Builder, Google Analytics, Tableau, PowerBi, and Excel
  • Deep dive experience on driving insights which lead to improvements in customer experience and conversion
  • Providing analytics reports and insight for site testing, new designs and UX to enable the best and most effective customer experience
  • Good presentation and writing skills that enable me to communicate key insights and findings, to multiple different stakeholders
  • Ability to work with product managers, agencies and internal developers towards web analytics implementation and instrumentation including the creation of playbooks and solution design documents
  • Admin setup and management of the Adobe Analytics interface including user management, report suite creation and variable setup against the playbook or solution design document

Timeline

Product Optimisation Specialist

WooliesX (Woolworths Group)
06.2020 - Current

Digital Analyst

WooliesX (Woolworths Group)
08.2019 - 06.2020

Digital Marketing Analyst

Tourism Australia
08.2017 - 09.2019

Digital Analyst

Fairfax Media
04.2016 - 07.2017

Digital Analytics Manager

Ontogen Pty Ltd
02.2014 - 02.2016

Compliance Administrator & Team Lead

UXC Consulting
06.2011 - 02.2014

Business Support

UXC Training
09.2010 - 06.2011

Marketing Manager

Nielsen BookData/SAPnet
01.2004 - 06.2010

Adobe Target -

Adobe

Adobe Analytics Implementation -

Adobe

Tealium Foundation -

Tealium

Adobe Analytics Top Gun Training -

Adam Greco

Adobe Target -

Adobe

Extreme Presentation Workshop -

CEB Market Insights

Adobe Analytics Implementation -

Adobe

Adobe Audience Manager -

Adobe

Conversion Rate Optimization Fundamentals -

Udemy

SQL Server for Beginners -

Udemy

Google Analytics Certified -

Google

Adobe Analytics User Foundation -

Adobe

Adobe Analytics Advanced User -

Adobe

Google AdWords - Foundation & Advanced Certificate -

Loves Data

Google Analytics – Foundation & Advanced Certificate -

Loves Data

Digital Marketing Management -

Online Oxford Learning Lab

Certificate IV of Project Management: Certificate of Attendance -

Australian College of Project Management

Honours Degree: Socio Informatics -

Stellenbosch University

BA Information Science -

Stellenbosch University

Public Relations Certificate -

PRISA
Maroné du Toit