Maroun Fahl
Westmeadows,Australia
Summary
Strategic Senior Reporting Analyst & Delivery Lead with over 9 years of experience. Specializes in managing the end-to-end delivery of complex data solutions, bridging the gap between stakeholders and Engineering teams. Expert in the Modern Data Stack (dbt, Snowflake, Azure DevOps) with proven success leading large-scale warehouse migrations, governing enterprise semantic models, and managing project timelines to drive operational efficiency.
Overview
11
11
years of professional experience
Work History
Senior Reporting Analyst
Angle Auto Finance
12.2022 - Current
- Acted as Interim Team Lead (4 months), successfully managing a team of six.
- Oversaw the delivery of executive commercial dashboards, managed resource allocation, and ensured operational continuity during a critical leadership gap.
- Led a major enterprise data warehouse migration from Azure Synapse to Snowflake, utilizing dbt for data transformation.
- Successfully managed the cutover strategy to ensure data integrity and zero downtime for Finance stakeholders.
- Managed the end-to-end delivery of critical data initiatives, taking accountability for project timelines, scope, and stakeholder expectations across Business and Engineering teams.
- Architected and managed enterprise-scale Power BI semantic models, optimizing relationships and DAX calculations to ensure high performance and accurate self-service analytics for the business.
- Enforced data governance best practices across reporting and data models, establishing standards for metric definitions, security, and data quality to maintain a 'single source of truth.'
- Acted as the primary bridge between Finance and Data Engineering, translating complex commercial requirements into technical specifications and managing Data Sprints to ensure on-time delivery.
- Implemented Azure DevOps practices, introducing Git version control and CI/CD pipelines to automate deployments and streamline the release process.
- Developed dynamic Power BI solutions for Pricing, Commercial, and Divisional units, enabling self-service analytics and data-driven decision-making across the organization.
- Selected to represent the company at the prestigious 2024 Westpac Youth Summit.
Reporting Analyst
Whispir
09.2021 - 12.2022
- Supported various process improvement initiatives with data analysis and modelling, including sales process redesign and customer onboarding journeys.
- Enabled business insights via a range of self-service, dynamic, and near real-time dashboards including: regional sales pipelines, lead-to-contract funnels, and individual seller performance.
- Single-handedly managed Subscription and Contracts data migration as a part of Salesforce Revenue Cloud implementation.
- Set up foundations for a '360 view of customer' reporting framework.
- Led a BI tool market evaluation initiative, including a hands-on build of Proof of Concepts on AWS products such as QuickSight and Qlik.
- Responsible for Salesforce data hygiene and controls.
- Stabilized revenue tracking, enabling the company to forecast existing account growth accurately.
- Delivered internal training to establish a self-help culture for reporting.
- (SaaS)
Fleet Reporting Analyst
Linfox
04.2019 - 09.2021
- Created and implemented financial reporting using SAP Webi/SAP Analysis and Power BI.
- Managed SAP Master Data and vehicle work orders.
- Developed and implemented Reporting/Excel training programs for workshop and Head Office employees.
- Conducted monthly reporting, including maintenance checks of SAP data and journal postings.
- Drove process improvement for the Finance team (e.g., using BI to replace Excel workbooks, saving hours per week).
- Streamlined processes for Workshop staff using BI/SAP to remove paperwork.
- Served as the direct point of contact for workshops regarding SAP processes or reporting issues.
- (Logistics)
Business Analyst
Village Roadshow
04.2017 - 04.2019
- Involved in the successful implementation of SAP BPC, migrating all budgeting and consolidated reporting to the new tool.
- Developed new reporting tools to improve efficiency and accuracy.
- Managed sales revenue reporting (internal & external) and monthly/yearly account reconciliations.
- Participated in yearly budgeting and monthly forecast adjustments for 24 sites.
- Acted as Key Business Partner for financial software queries (SAP BI, BPC, SAC).
- Created and implemented 6 dashboards for an audience ranging from the CEO to Site team members.
- Saved a total of 24 hours of processing time through process improvements.
- (Entertainment)
Analyst
Deloitte
09.2016 - 04.2017
- Successfully identified a fraudulent ring within claims, leading to a $2 million saving for the client.
- Worked on a wages repayment program for one of Australia’s largest retailers.
- Played a lead role in the implementation of an automated triage process.
- Contacted clients to forensically validate the completeness of information and validity of financial submissions.
- Achieved or exceeded performance targets in relation to quality and productivity.
- Liaised with senior case assessors to ensure correct application of prescribed assessment guidelines.
- (Consulting)
Finance Graduate – Central Performance Reporting
Coles
11.2015 - 08.2016
- Developed forecasting tools and dashboards to analyse revenue variance, business pipeline, and industry trends.
- Prepared daily and weekly reporting for key stakeholders.
- Created and maintained precise models, charts, and reports to forecast future financial performance.
- (Retail)
Finance Intern – Operational Finance
Coles
01.2015 - 10.2015
- Delivered weekly reports to key stakeholders and managed data maintenance.
- Created and automated Excel spreadsheets for operational teams.
- (Retail)
Education
Bachelor of Accounting -
La Trobe University
01.2015
Bachelor of Finance -
La Trobe University
01.2015
Skills
- Snowflake
- Data modeling
- Project management
- Dbt
- Azure DevOps
- Power BI & DAX
- SQL
- Microsoft Azure
- SAP
- Salesforce
- Excel
- SAP Analytics Cloud
References
Available Upon Request
Timeline
Senior Reporting Analyst
Angle Auto Finance
12.2022 - Current
Reporting Analyst
Whispir
09.2021 - 12.2022
Fleet Reporting Analyst
Linfox
04.2019 - 09.2021
Business Analyst
Village Roadshow
04.2017 - 04.2019
Analyst
Deloitte
09.2016 - 04.2017
Finance Graduate – Central Performance Reporting
Coles
11.2015 - 08.2016
Finance Intern – Operational Finance
Coles
01.2015 - 10.2015
Bachelor of Accounting -
La Trobe University
Bachelor of Finance -
La Trobe University