Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Languages
Accomplishments
References
Timeline
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Martell Lyell

Martell Lyell

Cape Town,South Africa

Summary

Results-driven Key Accounts Manager skilled in strategic planning, customer relationship management, and negotiation. Excel in communication, problem-solving, and adaptability to foster long-term business partnerships.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Key Accounts Manager:Ex-Fix Portfolio

Smith & Nephew
Cape Town, South Africa
07.2022 - Current
  • Tasked with spearheading and maintaining growth, as well as cultivating new business prospects via strategic planning through all phases (marketing to sales force)
  • Promotion and support of continuous training and education for both new and existing customers, as well as the sales team, within the external fixation portfolio.
  • Maximize all sales opportunities, proactively create new opportunities, and achieve all sales targets by providing input into strategic business growth and improvement decisions, in line with the company vision and values.
  • Develop and manage business relationships with KOLs in both state and private sector.
  • Management of all Limb Restoration MedEd events with MedEd team - Faculty, Agenda, Workshop needs, Team coordination at event.
  • Marketing role: Business plan, Strategy, NPL plan and implementation, Demand Planning, Forecasting, Capex management, Budget planning and implementation, Appian, and Pricing awards to Private sector, Tenders for state sector, Strategy implementation to Sales force, Support to RSM and reps with regards to marketing strategy and training.

Product Specialist Trauma

Smith & Nephew
Cape Town, South Africa
01.2016 - 07.2022
  • Responsible for regional management of sales force training.
  • Assist MedEd with all related events.
  • Assist the national sales force to achieve the national sales target.

Sales Consultant

Smith & Nephew
Cape Town, South Africa
03.2010 - 01.2016
  • Established long-term relationships with key opinion leaders
  • Achieve sales target
  • Achieved Sales Elite Club Status (2009/2010/2011). Criteria is achieving 115% of growth over a 2-year period and maintaining that growth yearly to stay in the Elite Club.

Sales Representative

Smith & Nephew
Cape Town, South Africa
02.2008 - 03.2010
  • Achieve sales target.
  • Build strong relationships with KOL.
  • Achieved President's Club Award in 2009, with a trip to India as one of 10 reps from UKINOR, Europe, and Africa.
  • Achieved Rep of the year in 2008 - growth of 30% over target

Junior Sales Representative (Rookie Rep)

Smith & Nephew
Cape Town, South Africa
09.2006 - 02.2008
  • Achieve Sales target
  • Build relationships with key surgeons
  • Learn product portfolio and selling skills
  • Achieved Rookie of the Year in 2007, due to growth above 50% vs Target.

Education

Bachelor of Science - Nursing

University of The Orange Free State
Bloemfontein, Free State, South Africa
12-1996

Skills

  • Key Account Management with specific focus on KOL development and retention As well as identification of future KOLs and developing a educational strategy based on their needs
  • Account Retention and New account development by building strong relationships based on product knowledge, superior service and a keen understanding of the needs of Limb Restoration surgeons
  • Relationship selling - by building rapport based on trust, product knowledge and having a vested interest in the patient and their outcomes
  • Cross-Functional Collaboration
  • Business Development in collaboration with sales force, MedEd, Marketing
  • Excel/Appian/Webopps/Powerpoint & OLAP proficient
  • New Hire Trainer for 12 years in South Africa, Recently an FST with specific focus on NHT

Affiliations

  • Animal lover with a specific love for the English cocker spaniel. Enjoy spending time outdoors with my 2 dogs.
  • Avid Kite surfer with a keen interest not to crash too often
  • Watersport fanatic

Certification

  • CRICE - required for Medical reps to be able to scrub in during surgical cases
  • Challenger selling certified
  • FST certified
  • Sales Manager Academy (Dubai)

Languages

English
Native/ Bilingual
Afrikaans
Native/ Bilingual
Southern Sotho
Elementary

Accomplishments

  • Invite to DUBAI SMART TSF launch 2023 to assist with running the workshops
  • Invite to Baltimore Limb Deformity Course 2024 to assist with running the workshops
  • Elite Sales Club South Africa 2009-2011
  • President's Award Club 2009
  • Sales Representative of the year 2008
  • Rookie Representative of the year 2007

References

References available upon request.

Timeline

Key Accounts Manager:Ex-Fix Portfolio

Smith & Nephew
07.2022 - Current

Product Specialist Trauma

Smith & Nephew
01.2016 - 07.2022

Sales Consultant

Smith & Nephew
03.2010 - 01.2016

Sales Representative

Smith & Nephew
02.2008 - 03.2010

Junior Sales Representative (Rookie Rep)

Smith & Nephew
09.2006 - 02.2008

Bachelor of Science - Nursing

University of The Orange Free State

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Martell Lyell