Martha Creedon

Versent is an Australian-born technology consultancy powering cloud-native businesses. We are focused full-time on architecting, building & operating cloud-native applications, data streams, platforms, services, and helping our customers compete with full force in their race for customer value.

I joined the organisation as a TA Manager. This role is focussed on running operational recruiting, uplifting talent acquisition function and redesigning operating model. I have joined the business at a time of re-building a function.

My responsibilities include;

- Lead talent acquisition team; comprised of TA Partners & Talent Scout

- Develop talent acquisition strategy, re-designed operating model & rules of engagement

- Redesigned the recruiting process workflow from scratch which has resulted in dramatic improvement in time to hire, candidate experience & operational excellence

- Build out business partnership cadence to support transforming from reactive function to a talent advisory function

- Designed & implemented Talent Scout model which has had a big increase in quality of hire/ speed of hire & building data insights into the sourcing funnel

- Transformed TA Partner's ways of working from offline to a process embedded into our ATS

- Manage team performance and built our team metrics, goals and individual career plans

- Created a supportive, fun & learning focussed team culture

- Use data to influence business & present accurate reporting & insights on a regular basis

- Partner with Head of Talent Acquisition on EVP Strategy & roll out

- Coach leaders on best practice recruiting and how to use data for better decision making

- Partner with marketing in building out content & events strategy; aligned with our EVP messaging

I joined Splunk as the first Senior Talent Acquisition Partner in the region and have been successful in building the talent brand, capabilities & team. Throughout my tenure, I have grown headcount on average of 50% YoY.

Reason for Leaving: As as result of global redundancy initiative, Splunk consolidated Leadership roles and my role was made redundant, along with many of my peers.

My key responsibilities included;

• Led the talent acquisition function for the Australia/ New Zealand region (60% GTM/ 25% Engineering/ 15% Corporate) and broader APJ team, when required
• Hiring for leadership across APJ region as well as critical roles across technology & GTM.
• Full responsibility for team leadership from resource planning, performance management, career development, coaching, managing escalations and incorporating fun into our team
• Built out hiring & people processes from scratch to ensure a consistent and equitable hiring & decision making experience
• Key talent advisor to Exec level stakeholders such as VP APAC, GVP ANZ, AVP Customer Success, AVP Sales Engineering etc
• Developed and grew Intern Programme across sales engineering, products and customer success. This has dramatically improved our diversity & innovation in our teams.
• Key advisor to APJ HR and Exec Leadership with regards to org design/ workforce planning and market information
• Built & executed on DEI strategy incl; content curation, events management, ran internal campaigns, built out local ERGs, created partnerships & incorporated meaningful enhancements into our hiring processes to ensure we are hiring diversity of thought.
• Overall responsibility for ANZ Hiring Plan and consistently meeting targets ahead of plan
• Designed processes to ensure operational rigor & effectiveness
• Built strategy & executed on Branding/ EVP activities for the region
• Lead with data analysis - regular benchmarking activities to ensure compensation & benefits were in line with our talent competitors
• Leader for Lean In and Women ERG
• Contributor to Culture Club, Global Rewards Committee, DEI Leader & Inclusive Representative for DISCO Council, Values Relaunch & Recognition Programme.
• Advisor to business on best practice talent management practices, engaging with top talent and acting as a mentor to Splunkers.
• Partner with Exec team to build our Succession Planning for region
• Engage with Hiring Leaders on people management advice such as performance management, onboarding, succession planning & mentoring
• Receiver of Splunk Values Award (ANZ) and (APAC) and was also promoted into a Manager throughout my tenure.

REA Group (realestate.com.au) a multinational digital company specialising in property.

My role was responsible for managing the delivery of tech hiring across the organisation (average 80 roles per year).

Roles I hired included; Software Engineers, Dev-Ops Engineers, SRE, Engineering Leaders, Security Consultants, Business Analysts, Tech Leads, Data Scientists, Delivery Leads and Quality Assurance

I have also recruited several roles within our Marketing, UX and Corporate job families

My key responsibilities included;

• Devised tailored sourcing and recruitment strategy for tech hiring on a holistic basis
• Investigated new sourcing channels and sourcing candidates via direct and indirect channels
• Partnered with Leadership, Finance and HR Business Partners to advise & execute on workforce plan
• Creation and execution of targeted & research driven LinkedIN campaigns
• Run exec searches such as Engineering Leadership/ Chief Engineer/ CISO etc.
• Creation and execution of talent acquisition sourcing events
• Act as a career coach and mentor for top talent (internal)
• Engaging and educating stakeholders at all levels i.e. Market insights, re-defining assessment process, running feedback retros and delivering solutions to business challenges

Diversity, Equity & Inclusion

• Programme Manager for Girls in Tech partnership, which resulted in direct hires within the business via content curation & events such as Hackathons/ Networking events.
• On-boarded Work180 into our hiring process; which improved our brand as an employer of choice for females as well as increasing our gender ratio of tech applications
• Created the DevOps Girls community in partnership with our Global Infrastructure Manager, which resulted in a significant improvement of our brand in the external tech community and gender hires. This is still a thriving community today, which has supported females in technology
• Partnered with our Communications & Social Media team to boost brand engagement via engaging campaigns, articles & content sharing
• Attended several “Women in IT” related networking events to build our brand as well as extend my business network in this space
• Improve the women in tech ratio from 18% to 24% in a 12 month period.

Accenture is a global management consulting, technology services and outsourcing company, with more than 305,000 people serving clients in more than 120 countries. I joined to manage our Technology portfolio in a period of unprecedented growth

My key responsibilities included;

• Lead hiring for Technology & Consulting groups
• These positions included specialist skills across Salesforce, Security, Splunk, Workday, Cloud, DevOps and Digital Architecture
• Uses a wide array of sourcing channels to attract passive as well as active talentnts and execute with urgency
• Utilised a wide array of sourcing channels to attract passive as well as active talent
• Worked to key recruitment metrics, business demand and over achieved hiring goals consistently
• Participated and ran regular meetings with business leads and identified opportunities for improvement
• Mentored & lead sourcing team to understand role requirements and collaborate on talent pools for critical requisitions.
• Advocated for strong candidate experience & ran this programme
• Acted as a strategic advisor to the business; providing market insights, best practice recruiting guidelines and assisting with making key hires
• Implemented measures to improve quality of hire
• Advocated for increasing diverse hires within my portfolio and prioritized this demographic within our talent pools
• Lead Diversity activity - attended external events, worked with senior management to increase our brand awareness, lead internal diversity projects focusing on diversity hiring & talent management
• Agency Lead - I managed the agency sourcing channel for ANZ and implemented several best practice initiatives as well as an extensive panel review which resulted in 300% improvement of channel effectiveness
• Social Media Lead - I managed the social media sourcing channel for ANZ. I was responsible for setting social media strategy, engaging with third party suppliers, running social media training across team, encouraging increased social media engagement within the team and reporting on key metrics
• Nominated for “The Inspiring People Honours List”

Halcyon Knights is a specialist search recruitment firm, solely dedicated to the technology sector

I specialized solely in the IT vendor area with a special focus on software (engineering & GTM)

My key responsibilities included;

• Devised a market segmentation and sales plan
• Devised and implemented innovative candidate attraction plans via Halcyon Knights website, job boards, LinkedIn, Twitter, networking and referral initiatives
• Arranged and attended sales meetings with new clients; with a large focus on 200+ seats sized organisations
• Conducted in-depth behavioural and competency based candidates interviews with a passive and active candidate community
• Pod team leader, with leadership accountability for Sourcer
• Attended industry networking events
• Recognised across business for superior service levels to candidates and clients
• Key achievements;
• Attended 100% Club for achieving 125% of target FY 14
• Achieved 100% of target FY15
• Led large-scale projects and PSA negotiations for large IT MNC clients
• Strategic Account Manager for a number of key clients and managed exclusive retained recruitment campaigns from negotiation to aftercare
• Regular attendee of Females in IT (FITT) events

Hays is a global recruitment agency with established offices across the globe

I joined Hays Specialist Recruitment to set up their I.T Sales division in Melbourne

My key responsibilities included;

• Devised and implemented innovative candidate attraction plans via Hays website, job boards, LinkedIn, networking and referral initiatives
• Arranged and attended sales meetings with new clients
• Conducted in-depth behavioural and competency based candidates interviews
• Attended industry networking events
• Pitched exclusive national campaigns and acted as Campaign Manager for several engagements
• Pioneer of LinkedIN Recruiter adoption and rolled out training across the Sales & Marketing business unit
• Key achievements;
• Exceeded monthly KPI's and revenue targets
• Awarded "Recruitment Consultant of month" twice
• Achieved 111% of annual budget
• Led large scale projects and PSA negotiations for large IT MNC clients
• Receiver of several awards; including Best Recruiter of the month and Customer Service Excellence.

Throughout this time, I completed a number of contract roles within the HR field such as;

HR Coordinator - Merck, Sharpe & Dohme (Pharmaceutical)

HR Generalist/ Office Manager - Recordati (Pharmaceutical)

Executive Assistant - EMC (Tech)

Recruitment Consultant - Berkley Recruitment (Tech)

Post-graduate education

I completed modules such as Employment Law, Ethics, Recruitment, Industrial Relations etc.

I completed a 4 year Bachelor Degree, of which one year was spent in a German university.

I majored in Management & Marketing. I received honours award.