Martijn van Rossum
Shanghai, China
Summary
Seasoned automotive executive with 25+ years of global leadership in strategy, portfolio planning, and program management. Proven track record of driving innovation and market success across multiple regions. Adept at leading business transformations, optimizing product portfolios, and fostering strong industry partnerships. Seeking a strategic leadership role in a dynamic, growth-focused organization.
Overview
27
27
years of professional experience
Work History
Vice President, Portfolio Planning & Customer Research
General Motors China
09.2021 - Current
- Led transformation & optimization of SGM’s product portfolio from ICE/BEV to PHEV and flexible propulsion architectures, aligning with evolving Chinese market demands
- Supported joint venture restructuring while maintaining strong partnerships and business continuity
Executive Director, Global Portfolio Strategy
General Motors
10.2019 - 08.2021
- Rescoped GM’s ICE portfolio strategy, maintaining key Compact & Midsize SUV segment entries
- Led Portfolio Vision which followed a customer-centric approach to establish 2025-2035 portfolio roadmap
Director, Global Advanced Portfolio Strategy
General Motors
10.2018 - 09.2019
- Lead development of viable vehicle concepts, securing approval for the now successful Chevrolet Trax and Buick Envista
Director, Program Management (Mini & Small Cars)
General Motors
08.2015 - 09.2018
- Managed global approval and execution of GM’s Mini & Small vehicle programs across key markets
- Oversaw strategic partner projects in Uzbekistan
Director, Portfolio Planning & Program Management
General Motors Russia
11.2013 - 07.2015
- Supported transition from an expansion strategy to a significant restructuring of GM’s Russian operations
General Director, Program Management
GM Korea
08.2012 - 10.2013
- Led GM Korea’s program management team overseeing vehicle execution across multiple projects
Vehicle Line Director, Small Car Architecture
General Motors
11.2011 - 07.2012
- Balanced financial, customer, and technical requirements for GM’s next-generation small car portfolio
- Assessed joint architecture feasibility in collaboration with alliance partners
Vehicle Line Director, Small Cars & Import Products
SAIC-General Motors
06.2007 - 10.2011
- Led localization, market readiness, and lifecycle management of SAIC-GM’s small car portfolio
- Successfully launched 1st generation Buick Encore, a key player in the premium compact SUV segment
Business Planner for GM Asia Pacific President
01.2006 - 05.2007
Portfolio Planning & Program Management Director
GM Daewoo
02.2004 - 12.2005
Portfolio Planning Lead
GM Daewoo Europe
08.2002 - 01.2004
Portfolio Analyst & Volume Forecasting
Adam Opel AG
01.1999 - 07.2002
Marketing Analyst, Opel Vectra/Omega Brand Team
Adam Opel AG
01.1998 - 12.1998
Education
International Business School - International Management
Hanzehogeschool of Groningen
Netherlands08.1999
Study Abroad -
Simon Fraser University
Vancouver, Canada06.1996
Internship Abroad -
Adam Opel AG
Ruesselsheim, Germany12.1997
Skills
- Strategic Planning & Execution
- Portfolio Management
- Leadership & Team Building
- Market & Customer Insights
- Change Management & Business Transformation
- Building Strong Relationships
Languages
Dutch
German
English
Personal Information
- Date of Birth: 03/11/72
- Nationality: Dutch
Additional Interests
- Walking
- Biking
- Golf
- Tennis
- Swimming
- Travel & Cultural Exploration
Timeline
Vice President, Portfolio Planning & Customer Research
General Motors China
09.2021 - Current
Executive Director, Global Portfolio Strategy
General Motors
10.2019 - 08.2021
Director, Global Advanced Portfolio Strategy
General Motors
10.2018 - 09.2019
Director, Program Management (Mini & Small Cars)
General Motors
08.2015 - 09.2018
Director, Portfolio Planning & Program Management
General Motors Russia
11.2013 - 07.2015
General Director, Program Management
GM Korea
08.2012 - 10.2013
Vehicle Line Director, Small Car Architecture
General Motors
11.2011 - 07.2012
Vehicle Line Director, Small Cars & Import Products
SAIC-General Motors
06.2007 - 10.2011
Business Planner for GM Asia Pacific President
01.2006 - 05.2007
Portfolio Planning & Program Management Director
GM Daewoo
02.2004 - 12.2005
Portfolio Planning Lead
GM Daewoo Europe
08.2002 - 01.2004
Portfolio Analyst & Volume Forecasting
Adam Opel AG
01.1999 - 07.2002
Marketing Analyst, Opel Vectra/Omega Brand Team
Adam Opel AG
01.1998 - 12.1998
International Business School - International Management
Hanzehogeschool of Groningen
Study Abroad -
Simon Fraser University
Internship Abroad -
Adam Opel AG
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