Summary
Overview
Work History
Education
Skills
Languages
Work Availability
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MARTIN COLLINS

MARTIN COLLINS

Marks Point,NSW

Summary

Enthusiastic Sales and Customer Service professional with expertise in communication and negotiating. Driven to provide superior quality customer service. Innovative in leveraging extensive knowledge of products and services as well as creating solutions for customers to drive loyalty, retention and revenue. Highly adept at training, managing, coaching and mentoring sales and customer service associates with talent for interacting with staff at all levels of organization and public. Strategic and industrious Sales Representative offering comprehensive background in building relationships, cultivating partnerships, retaining top accounts and growing profit channels by establishing trust. Disciplined and resourceful professional with expertise in account development and market penetration. Bilingual with fluency in Spanish. Strategic Pharmaceutical Sales Representative offering 20+ years of experience in pharmaceutical sales. Delivers superior customer service while demonstrating product value. Well-versed in developing strategies for new product introduction and market penetration. Proven history of building and managing long-term relationships with targeted hospitals, physicians, pharmacists and administrators. Adept in building trusting rapport and representing product lines that provide solutions to providers and patients.

Overview

36
36
years of professional experience

Work History

Medical Liaison Officer

In Focus Radiology
06.2022 - Current
  • Selling Radiology services to GP's and specialists.
  • Increase market share of Radiology performed.
  • Planning expansion of Radiology service coverage.
  • Stand out from the competition by establishing a Medicare funded MRi in a rural setting.
  • Collaborated with physicians and other healthcare professionals to evaluate the effectiveness of treatments and diagnostic techniques.
  • Performed data analysis and interpretation of results from clinical trials and epidemiological studies.

Specialist Medical Representative

FarmaForce
06.2018 - 09.2020
  • Sell and promote “Rexulti” a novel treatment for schizophrenia
  • Sell and promote “Steglatro” a new SGLT2 for Diabetes.
  • Sell and Promote “Enstilar” a new treatment for Psoraiasis.
  • Gaining access to GP's and specialists who don't see reps in their rooms.
  • Skilled at working independently and collaboratively in a team environment.
  • Self-motivated, with a strong sense of personal responsibility.
  • Worked well in a team setting, providing support and guidance.
  • Developed and maintained courteous and effective working relationships.

Orthopaedic Trauma specialist

Medical & Optical
12.2017 - 06.2018
  • Skilled at working independently and collaboratively in a team environment.
  • Self-motivated, with a strong sense of personal responsibility.
  • In-Theatre role advising surgeons on company's prosthesis.
  • Invaluable experience working in hospital environment.
  • Worked flexible hours across night, weekend and holiday shifts.
  • Cultivated interpersonal skills by building positive relationships with others.

Tonic Representative

FarmaForce
07.2017 - 12.2017
  • To sell the “Tonic” patient medical educational TV screen and Brochure boards to the GPs and specialists
  • Skilled at working independently and collaboratively in a team environment.
  • Adaptable and proficient in learning new concepts quickly and efficiently.
  • Sold 60 Tonic units at $3000 each to healthcare professionals achieving 3rd place nationally.
  • Exceptional coverage of a huge territory including dentists.
  • Worked well in a team setting, providing support and guidance.

GP Representative

Seqirus
06.2016 - 06.2017
  • To sell “Palexia” the new type of S8 narcotic at the expense of the established morphine derivative brands, Palexia is a PBS item
  • To sell “Versatis”, a 12 hour lignocaine patch for topical neuralgia, Versatis is not on PBS and costs the patient $150 per month
  • To organise recalls and clinics with nursing staff and practice mangers to opportunistically vaccinate 70 to 79 year olds with the new Zostervax shingles vaccine
  • The Central Coast has at least 40 surgeries that subscribe to “Our Drug Rep” and therefore requires someone who is adept at managing this to maximise face to face time with target GPs
  • The role also requires a person who is competent and confident with a business acumen that is precise and “take charge”, not an ordinary representative, but someone who thinks on their feet and is opportunistic without noticeable overbearance
  • Role is best executed by being timely and accurate at completing required administrative tasks such as the daily reporting of work done, monthly expenses, weekly plans and 3 month plan.
  • As of 2017 my Central Coast territory is sitting between number 2 and number 4 nationally for my first line product, Palexia
  • Highest sales performer in NSW out of 9 territories for Palexia
  • 3rd Highest sales performer in the country
  • One of the best reps of any company with an ability to gain access to Central Coast territory which includes 45 “Our drug rep” surgeries with excellent relationships to enable access to doctors who traditionally don't see reps
  • Despite my large number of targeted GPs i can demonstrate an 87% coverage of “A” doctors that are required to be seen 3 times in this 6 month period.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.

GP Representative

AstraZeneca Pharmaceuticals
03.2011 - 06.2016
  • My responsibility is to sell and increase market share for Forxiga and Byetta
  • Mine was an elite account management role calling on Diabetes educators, endocrinologists and Nurses training and demonstrating Astra's injectable diabetes pens and offering support regarding our products
  • My previous responsibilities were to represent AZ selling Symbicort COPD, Symbicort and Nexium
  • I have been quite successful at this due to targeted profiling and consistent deliberate hard work
  • The sales training at AstraZeneca is first class
  • Having worked as a medical representative in The Hunter for the previous 14 years, I enjoy very good access to major surgeries
  • Our team is very experienced and able as well as being led by a manager of considerable experience
  • Launched Brilinta to the GP's in Newcastle
  • Approved as a training resource to assist in the induction of new representatives
  • Managed the territory as sole respiratory representative for over a year in 2012, overseeing a distinct return to growth for Symbicort in Newcastle
  • Consistent qualification quarter to quarter for a four figure bonus due to high market share of Forxiga in a very competitive Diabetes market over 5 quarters
  • Company recognition and award for superb territory management skills including demonstrated proficiency in profiling, targeting, coverage and frequency
  • Demonstrated acquisition of therapeutic knowledge in an unfamiliar therapeutic area (Diabetes)
  • Successful appointment to elite diabetes injectables team
  • Appointment to AstraZeneca ‘environmentally responsible' cross functional team as the representatives delegate.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.

Pathology Representative

Healthscope Pathology
10.2009 - 03.2011
  • This role was working for Healthscope promoting and selling Pathology services throughout Hunter, Central Coast and Northern Sydney.
  • Country areas include Tamworth and Coffs Harbour
  • Establishing authorised collection centres in medical centres and organizing free standing collection centres in strategic locations
  • Maintaining customers and growing new business throughout these regions and establishing the Healthscope brand as a key player in the medical field
  • Achievements:
  • Established the collection centre in Wamberal next to the Wamberal medical centre, having been responsible from approved business case to opening week
  • Maintained and upgraded amidst strong competition a collection centre in Gosford in a difficult to access medical centre
  • Navigated the establishment of a specialised collection centre in an wholistic medical practice in Wyoming
  • Maintained high volume of oncology business favouring Healthscope.

GP and Hospital/Specialist Representative

Nycomed
08.2006 - 09.2009
  • To maintain and grow Somac market share
  • To launch Alvesco
  • Call on the specialists in country areas
  • Achievements:
  • Managed to achieve third highest market share nationally for Somac in 2008
  • Demonstrated a similar market share growth for Alvesco in that same year
  • Accomplished the top frequency and coverage nationally for all targeted doctors on the territory
  • Was appointed to the Somac field force advisory board representing the NSW sales team to the marketing group.
  • Participated in team projects, demonstrating an ability to work collaboratively and effectively.

Hospital/Specialist Representative

Aspen
08.2006 - 09.2009
  • To assume responsibility for “orphaned” GP products and oversee their sales in the Newcastle and Central Coast territories
  • To manage responsibility for the company's specialist and hospital products in the same territory
  • To established Aspen as a dependable supplier of Brand name as well as generic medicine
  • To liase with the hospital pharmacists to determine a competitive unit price for brand name analgesia and antibiotics
  • Achievements:
  • Managed to list Transiderm Nitro patch on the John Hunter formulary
  • Negotiated a deal for 9 of my private hospitals to buy Digesic and Keflex brands at an exclusive price and shut out the generic competition
  • Opened accounts with Gosford, John Hunter and Hornsby hospitals
  • Established Digesic brand back on the John Hunter formulary # Nycomed
  • GP, To establish and maintain Somac as the first or second choice PPI in the Hunter and Mid North Coast areas
  • To grow the market share of Alvesco in the very competitive respiratory steroid environment


GP representative

Aventis Pharma, QLD/North Sydney
05.1987 - 07.2003
  • To sell and increase market share of Rulide, Cardizem and Tritace in the Hunter and Central Coast territories
  • To launch Actonel into the eosteoporosis market
  • To oversee and coach 2 GP reps in a territory overlay role across The Hunter and Central Coast territories
  • To increase awareness in the clinics of the need to actively seek out patients who are at risk of fracturing
  • Transferred from QLD to NSW in 1999
  • Achievements:
  • Increased Rulide market share from 71% performance index to 86% PI in 18 months
  • Successfully launched Actonel as well as Actonel once weekly and grew the total eosteoporosis market
  • Saw a community need for a specialist outreach clinic in Coffs Harbour and was able to work with Dr Bagga from RNS Sydney to facilitate the establishment of rooms for visiting Dermatologists and Rheumatologists.
  • Monitored weekly sales to write reports for senior leadership and streamline operational processes.

Education

Certificate in Medical Terminology - Medical Communications

T.A.F.E Queensland
Brisbane, QLD
11.1989

diploma - Biomedical

Uni of QLD
1992

Skills

  • Territory Volume
  • Expense Reports
  • Data Analysis
  • Customer Needs Assessments
  • Consultative Sales Approach
  • Corporate Training
  • Customer Experience
  • Trend Analysis
  • Profit Target Achievement
  • Market Conditions Monitoring
  • Pharmaceutical Sales and Services
  • Financial Target Planning
  • Effective Project Management
  • Medical Terminology
  • Cold Calling
  • Campaign Support
  • Strategic Thinking
  • Strategic Networking
  • Professional Relationships
  • Key Relationships
  • Territory Development
  • Pharmaceutical Sales
  • Call Planning
  • Customer Relationship Management
  • Territory Budget Management

Languages

Spanish
Full Professional
German
Elementary

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

The way to get started is to quit talking and begin doing.
Walt Disney

Timeline

Medical Liaison Officer

In Focus Radiology
06.2022 - Current

Specialist Medical Representative

FarmaForce
06.2018 - 09.2020

Orthopaedic Trauma specialist

Medical & Optical
12.2017 - 06.2018

Tonic Representative

FarmaForce
07.2017 - 12.2017

GP Representative

Seqirus
06.2016 - 06.2017

GP Representative

AstraZeneca Pharmaceuticals
03.2011 - 06.2016

Pathology Representative

Healthscope Pathology
10.2009 - 03.2011

GP and Hospital/Specialist Representative

Nycomed
08.2006 - 09.2009

Hospital/Specialist Representative

Aspen
08.2006 - 09.2009

GP representative

Aventis Pharma, QLD/North Sydney
05.1987 - 07.2003

Certificate in Medical Terminology - Medical Communications

T.A.F.E Queensland

diploma - Biomedical

Uni of QLD

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