Martin Jomoa

Analyticalways are a Spanish retail technology company specializing in AI driven Planning and Inventory Management solutions.

• Devised country business plan outlining concise and actionable targets and sales goals
• Planned marketing initiatives, including NORA award nomination, and leveraged referral network
• Managed and planned social media postings and webinars
• Managed CRM, validated and qualified prospects and presented sales deck and product demos and workshops
• Through Covid built list of 200+ Contacts, conducted 50 Meetings, Secured 3 large retail customers
• Negotiated contracts, onboarding and training with new clients
• Recruited Consultants and Referral team of 4 for Australian market

Responsibilities:

• Revised Merchandise Buying and Planning systems and processes for client including OKR's, meeting process and critical path planning.
• Generated leads (Hubspot), closed sales and consulted to start-ups/scale-ups pre-fund raising
• Design and delivery of Retail Procurement and Merchandise Planning courses to global retail clients
• Trained and coached product purchasing and management strategies

Achievements:

• Built list of 100+ Contacts, 10 Proposals, 4 Closed Sales in 6 months for DCCM
• Re-Built sales focused website, templates and proposals for DCCM
• Contributed to continuous improvement of Super Retail Group based on learning from ideas, client implementation, and previous experiences
• 95%+ satisfaction scores on delivery of courses

Rntr. are a technology and logistics start-up helping fashion brands to access the circular economy with apparel rental and subscription services.

• Part of hands-on advisory board to do 'whatever required' from early startup stage
• Collaborated with Founders on business strategy and financials to drive business towards growth stage
• Devised and presented pitch decks for business fund raising
• Completion of $350k raise

Style Atlas is a fashion technology start-up, with two products, Compass, an online fashion fitting solution, and Quadrant, a SaaS based supply chain optimization platform for fashion retailers.

Responsibilities:

• As SME conducted market analysis to understand scope for product and market size
• Developed and executed strategic plans, for business direction and product development
• Build and develop network as a platform for B2B sales
• Build strategic relationships with key stakeholders and investor community to attract required finance
• Responsible for day to day running of business, managing all spend and costs
• Supported integration of technology solution to clients

Achievements:

• Established partnerships and secured contracts in UK and Australian markets
• Self-generated 34 business leads, had 16 meetings and signed 5 partnership development agreements
• Established governance and procedures for employee well-being and financial reporting
• Raised $1.7m in grants, convertible notes and other funding to development of Style Atlas product

Level Clothing is an Australian Unisex, Active Streetwear label.

Responsibilities:

• Conducted target market research to scope out industry competition and identify advantageous trends
• Build and delivered operational business plan
• Established and administered business financial controls

Achievements:

• Raised $250k in funding from a professional investor and managed funds to support marketing plan
• Monitored business trend forecasts and adjusted budgets and operational plans to maximise growth and opportunities
• Negotiated key initial contracts and established plans to formalize structure and support growth

Responsibilities:

• Managed team of 10 and process of Procurement and Product Development to deliver division sales and profit objectives
• Collaborated with Head of Retail to implement and deliver brand vision and direction
• Ensuring Product Development team optimized key trends during overseas travel

Achievements:

• Drove 30% LFL growth through structured promotions and inventory management in first 6 months
• Lead change in procurement process to integrate planning and improved control of inventory

Responsibilities:

• Directed and managed procurement process for $250m Menswear Division
• Business vision and strategy development and implementation
• Accountable for division KPI's including GMROI and inventory
• Responsible for key stakeholder and supplier relationships internally and externally
• Coaching and developing team of 8 Buyers, Planners and support

Achievements:

• Restructured merchandise strategy to support good, better, best product plan
• Strategy saw rebranding and growth of key line from 35% to 55% of sales
• Restructured supply chain from China to local and Bangladesh reducing cost of key lines by 30%, and increasing flexibility and in-stock
• Initiated and implemented on-floor fixtures to drive everyday price strategy and increase product stock turn