Martin Rodriguez
Richmond,VIC
Summary
Accomplished Sales and Business Development professional with 14 years of expertise in Industrial Instrumentation and Automation. Proven track record in developing new business opportunities, achieving sales targets, and managing customer relationships. Adept at creating and implementing business strategies, identifying specific business opportunities, and driving project acquisition. Known for strong presentation, stakeholder management, and negotiation skills.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Business Development Manager VIC - Consultants & Specifiers
IPD Group
Keysborough, VIC
12.2023 - Current
- Represent IPD Group in Victoria's Consultants and Specifiers sector, enhancing brand recognition and acceptance through strategic initiatives.
- Drive growth in diverse product offerings, including Industrial Control Systems, Modular Switchboard Systems, Electric Vehicles, Renewable Energy, and Data Centers.
- Foster collaboration with top-tier engineering firms during pre-FEED (Front End Engineering Design) phases, significantly boosting brand visibility and establishing solid foundations for future projects.
- Acquire extensive knowledge of IPD’s product range, focusing on Electrification solutions and Networking and Automation capabilities.
- Conducted market research and analysis to identify new business opportunities.
- Provided training to sales staff on effective communication techniques when dealing with clients.
- Collaborated with marketing team members to design promotional materials.
External Sales Engineer
Endress+Hauser Group
Mulgrave, VIC
09.2022 - 12.2023
- Cultivated relationships with stakeholders in Melbourne Metro and Western Victoria, focusing on Oil & Gas, Metals and Mining, Chemical industries, and Water Councils.
- Enhanced market footprint by engaging new prospective clients and driving growth in decarbonization and renewable energies.
- Provided complete and competitive solutions, always looking for new business opportunities and establishing long-term relationships.
- Attended industry conferences and events to build relationships with key partners and stakeholders.
- Exceeded sales targets, achieving 120% of goals with a $3M budget, through strategic account management and strong client relationships.
Field Sales Engineer
Emerson Automation Solutions
Murarrie, QLD
12.2021 - 08.2022
- Supported Queensland’s Mining and Energy customers with applications involving Pressure, Temperature, Level, Liquid Analytical, Flow, Density, and Wireless instrumentation.
- Created and maintained relationships with key customers and stakeholders.
- Prepared detailed reports on sales activity, competitive analysis, and other relevant topics.
- Collaborated with Emerson's PSS and SYSS business units to deliver compelling value propositions, showcasing the organisation's global capabilities. This achievement increased customer satisfaction, business growth, and a strengthened market presence.
- Successfully executed the Sun Metals Zinc Refinery Expansion project, influencing instrument specification and maintaining project documentation.
Digital Sales Engineer
Emerson Automation Solutions
Murarrie, QLD
08.2017 - 11.2021
- Grew sales within Southeast QLD and Northern Rivers Region (NSW), focusing on the F&B, Water, and Power industries
- Enhanced customer confidence in Emerson’s products through technical expertise and streamlined ordering processes.
- Implemented automation and streamlined processes for online store, reducing Quote to Order time and increasing efficiency in the sales pipeline
- Achieved 35% Year-on-Year growth for four consecutive periods, securing significant contracts and expanding market presence
Sales/Applications Engineer
Tecno Controles Oriente C.A
Venezuela
06.2011 - 06.2017
- Supported and educated customers during pre-sales interactions, specializing in Lease Automatic Custody Transfer (LACT) Unit specification, Ultrasonic Flow Meter Sizing, and other instrumentation.
- Designed and delivered training programs for customers on product specifications and applications.
- Conducted technical seminars and webinars to educate customers about new products and technologies.
- Resolved technical issues related to the use of company products in customer applications.
- Managed the design, procurement, and construction of 4 LACT Units for Petropiar Crude Upgrader.
Site Engineer
Tecno Controles Oriente C.A
Venezuela
10.2010 - 06.2011
- Key contributor in planning, budgeting, and selecting vendors for projects, including the upgrade of PDVSA's Puerto la Cruz Refinery.
- Led renovation and modernization of seven oil furnaces, delivering the project ahead of schedule.
- Designed and assigned field instrumentation, electrical installation, and power-supply wiring consistent with Oil & Gas standards.
- Provided leadership to team members, improving the quality of work performance and customer satisfaction.
- Ensured that all safety regulations were strictly adhered to during on-site operations.
Education
Electrical Engineering - Telecommunications And Industrial Automation
Universidad Metropolitana (VE)
Caracas, VESkills
- CRM (Salesforce, Oracle CRM Cloud, Dynamics365)
- Relationship Building
- Sales and Business Development
- SCADA (Supervisory Control and Data Acquisition)
- Solution Selling
- Strategic Thinking
- Instrumentation
- Consultative Selling
- Automation
- Technical Presentation
- Stakeholder Management
- Negotiation
Certification
- Effective Communication, Australian Institute of Management (AIM)
- Conflict Resolution, Australian Institute of Management (AIM)
- AWS - Cloud Practitioner, Amazon AWS
- DeltaV Implementation I, Emerson Automation Solutions
- General Coal Preparation, Australian Coal Preparation Society
- Professional Certificate of Competency in Programmable Logic Controllers (PLCs) & SCADA Systems, Engineering Institute of Technology (EIT), 07/01/23
- Movicon.NExt SCADA and HMI Building Module
Languages
English
Full Professional
Spanish
Native/ Bilingual
Timeline
Business Development Manager VIC - Consultants & Specifiers
IPD Group
12.2023 - Current
External Sales Engineer
Endress+Hauser Group
09.2022 - 12.2023
Field Sales Engineer
Emerson Automation Solutions
12.2021 - 08.2022
Digital Sales Engineer
Emerson Automation Solutions
08.2017 - 11.2021
Sales/Applications Engineer
Tecno Controles Oriente C.A
06.2011 - 06.2017
Site Engineer
Tecno Controles Oriente C.A
10.2010 - 06.2011
Electrical Engineering - Telecommunications And Industrial Automation
Universidad Metropolitana (VE)
- Effective Communication, Australian Institute of Management (AIM)
- Conflict Resolution, Australian Institute of Management (AIM)
- AWS - Cloud Practitioner, Amazon AWS
- DeltaV Implementation I, Emerson Automation Solutions
- General Coal Preparation, Australian Coal Preparation Society
- Professional Certificate of Competency in Programmable Logic Controllers (PLCs) & SCADA Systems, Engineering Institute of Technology (EIT), 07/01/23
- Movicon.NExt SCADA and HMI Building Module
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