Martina Ludvigova

The Law Society of NSW, Australia’s largest legal professional body, representing over 32,000 members and providing representative and statutory functions. Reporting to the Director of Membership and Engagement and the CEO, my responsibilities encompassed three primary areas:

1. Innovation

Responsible to ensure that the Law Society is perceived as innovative member organisation with trusted purpose, through two main strategy components, that I lead and managed:

• Internal Innovation: Developed a case for change, fostered an innovative culture and implemented operational efficiencies to enhance client experience (CX). Led the CX project, overseeing strategy development, website and call centre improvements, change management, process enhancements, and technology implementation.
• External Innovation: Supported legal professionals in their innovation journey by providing a neutral voice to demystify and identify practical applications of innovation and technology, including explaining associated regulations and ethical responsibilities. This involved managing various initiatives such as panel series, roadshows, conferences, strategic alliances, working groups, committees, and online resources. Developed and managed programs like Future of Law and Innovation in the Profession (FLIP), Practice Support Hub, Innovation Hub, and AI Taskforce.

2. Commercial and strategic partnerships development and management:

• Drove strategic integration, management, and growth of The Law Society's commercial benefits program through strategic partnerships.
• Provided internal and external reporting for risk management, strategic planning, forecasting, budgets, and return on investment analysis.
• Cultivated strategic partnerships and alliances with universities, state and national regulators, member associations, and external representatives to support the Law Society's strategic plan, direction, reforms, and sector-wide issues.
• Managed contracts ranging from 1.3 million to strategic alliance contracts without specific monetary figures, ensuring alignment with strategic and risk management objectives. Procured providers by developing comprehensive Request for Tender documentation and overseeing performance management of strategic partnerships.
• Managed staff, including Strategic Partnership Manager, Strategic Partnership Coordinator, and In-house Segment Manager.

3. Product development and strategic advice:

• Actively contributed to the development and implementation of various strategic plans and Membership Strategy. Developed and project managed Innovation Strategy, Diversification of Revenue Strategy, and CX Strategy.
• Provided strategic advice and support to enhance product, service, and activity offerings for members, effectively communicating these via multimedia channels.
• Coordinated multidisciplinary teams throughout the entire product lifecycle, from concept generation to commercialisation.

Law In Order helps law firms, government and corporations to focus on their core business by offering a confidential and secure outsourced service for labour intensive document and electronic processes. Reported to the Global Marketing and Sales Manager.

• Advised on the use of technology and AI in investigations, due diligence, contract review, regulators requests, and litigation.
• Developed key client plans and engagements, driving client satisfaction and retention.
• Established the company as trusted advisor with legal, government, and corporate clients.
• Conducted post-tender capability presentations, successfully securing exclusive contracts through procurement processes exceeding $150K.
• Developed APAC expansion strategy and was seconded to Singapore office.
• Represent the company at events as a market leader and introducer of innovation into the marketplace.
• Supported marketing function and contribute to publications and marketing materials.
• Managed tender processes, project management, and proposal writing.

Bransgroves Lawyers specialise in mortgage law, asset protection and commercial litigation, and are recognized as an industry leader in the mortgage law. Reported to the Managing Partner.

• Assisted in drafting security documentation and acting on all stages of banking transactional work, such as settlements of advances and discharges.
• Was responsible for consultative approach to client management, sales and promotion of the online Bransgroves Mortgage Market Provided and identified new capability and improvement for an online portal.
• Provided private lending advice outside of the National Credit Code.
• Implemented a CRM system to provide effective management of business acquisition and accounts.

Curwoods has 50 years’ experience across insurance, commercial and property law. Reported to the Head of Business Development and Marketing.

• Provided BD and Marketing support to a range of practice groups and stakeholders to develop tailored collateral for ‘go to market’ strategies.
• Facilitated and developed tenders and capability statements.
• Developed and project managed major projects and campaigns including branding, events, LinkedIn and corporate social responsibility.
• Reviewed and developed a range of company and HR policies, communications and advertisements.
• Increased by 50% internal and external events to promote and cross sell firm’s services.
• Researched and launched new award submissions.

• Provided marketing and sales support, increased e-marketing activities and campaigns, and received a finalist nomination in the 2013 BRW Best NSW Firm award.

• Provided strategic business development, marketing, and communications services, led preparation of business development and sales support documentation, and managed sponsorship opportunities.

• Planned, developed, and managed marketing and client relations activities, generated business leads, and successfully rebranded the company.

• Provided exceptional client service during new product launches and promotion of Macquarie brand and Equity Markets Products.

• Supported distribution sales team, planned and managed investor relations activities, and oversaw development of marketing campaigns and materials.

• Provided exceptional client service to ensure positive customer experience when dealing with Macquarie.