Martine Lozevski

• National Campaign Team Leadership: Lead a national team of Campaign Managers, successfully delivering brand content and cross-platform integrated sponsorships across Seven’s tentpole programs and major sporting events. Maintain strategic alignment, with approximately 100 campaigns live at any given time and an annual total of around 300 campaigns. Notably, the estimated below-the-line (BTL) revenue for 2024 is $XX.
• Program and Sporting Event Oversight: Oversee the planning and delivery of 35 programs and sporting events annually. This includes various platforms (broadcast, online, social) and channels as part of our DRM strategy. Responsibilities encompass strategic direction, content creation, and asset management for associated sponsorships.
• Supporting National Sales Goals: Collaborate with key stakeholders, including the Chief Revenue Officer, Chief Content Officer, Director of 7RED, Sales Directors, and Heads of Partnerships and Strategy. Together, we align revenue objectives, sales opportunities, brief responses, brand strategies, and implementation efforts to meet organisational goals. The target is to achieve $1403.2 million in revenue with a 41% market share.
• Strategic Collaboration and Talent Alignment: Work closely with Program and Sport Executive Producers to develop campaign strategies, align talent, explore new product innovations, and identify integration opportunities. The goal is to create successful outcomes for partners, drive revenue, meet brand objectives, whilst resonating with our audience.
• Client Relationship Building: Focus on building long-term relationships with clients, agencies, stakeholders, and internal business units. This enhances operational efficiency and responsiveness.
• Team Development and Coaching: Successfully grow and develop a high-performing team of Campaign Managers. Provide coaching, direction, and workload management whilst fostering a positive work environment and driving ongoing learning and development.
• Efficient Campaign Delivery: Implement best practices and workflows for efficient campaign delivery, collaborating with other business units.
• Resource Allocation and Industry Trends: Make informed resource allocation decisions, staying updated on industry trends.
• Content Schedules and Audience Feedback: Manage detailed content schedules, ensuring relevance and competitiveness. Monitor audience feedback to adjust strategies for optimal performance.
• Market-Leading Integration Opportunities: Collaborate with internal business units to develop integration opportunities that are market-leading / reward winning.
• People-First Leadership: Foster and nurture relationships across the sales team nationally, emphasising the importance of a people-first approach.

Successfully Delivered Brand Content and Cross-Platform Integrated Sponsorships:

• Demonstrated ability to drive revenue growth through content creation, production, implementation, tracking, and reporting for Tier 1 clients across Seven’s tentpole programs.

Client Relationship Building:

• Ensured timely and budget-conscious campaign delivery by building strong client relationships.
• Regularly presented to clients, providing brief responses, business opportunities, and post-campaign reports.
• Emphasised exceptional communication and creativity in client interactions.
• Adapted communication style to meet specific client needs.

Leadership and Adaptability:

• Led multiple formats (House Rules, MKR, Better Homes & Gardens, The Voice, Australian Idol, Pooch Perfect, The X-Factor), managing all campaign leads and associated sponsorships.
• Demonstrated leadership, prioritization, and problem-solving skills.
• Adapted well in a fast-paced, agile work environment.
• Balanced competing priorities with effective project and time management.
• Provided guidance and support to team members.

Insights and Innovation:

• Leveraged campaign insights for informed decision-making.
• Developed a deep understanding of the media industry and competitor analysis, leading to innovative solutions for clients.
• Identified new reporting metrics and tracking tools for increased efficiency.

Collaboration and Skill Development:

• Collaborated with cross-functional business units to deliver best-in-class integration.
• Developed effective client workflow tools for tracking and reporting campaign performance.
• Conducted regular progress reviews with clients and agencies.
• Collaborated across internal business units to meet objectives.

Continuous Learning and Communication Skills:

• Maintained up-to-date knowledge through continued education and training.
• Proficient in proofreading and drafting Partnership and Talent Agreements.
• Developed excellent verbal and written communication skills for conveying complex ideas and influencing stakeholders.

Strategic Thinking and Alignment:

• Demonstrated strategic thinking, market trend analysis, and alignment of business objectives with client needs for mutually beneficial outcomes.
• Able to motivate cross-functional teams to ensure seamless service delivery and client satisfaction.

• Successfully delivered Bid Now, an online auction platform to drive new business and revenue for Seven.
• Managed complex project requirements, including platform development, coordination with marketing, engagement of Seven talent, GTM proposition, revenue model, marketing strategy, and advertising material.
• Provided leadership to cross-functional teams, ensuring on-time delivery with high quality standards.
• Conducted regular client meetings to gather feedback and meet project goals.
• Identified and mitigated potential risks.
• Created detailed progress reports for the Director of Sales and Revenue Management.
• Collaborated with legal for contractual agreements.
• Built strong relationships with internal business units.
• Supported the Sales team in achieving revenue targets.
• Collaborated with participating retailers and service providers to deliver auction items to the highest bidder.