Summary
Overview
Work History
Education
Skills
Interests
Timeline
Key Strengths
Generic
Marty Tucker

Marty Tucker

Bentleigh East

Summary

Commercially driven Marketing Advisor with 15+ years' experience across media, sales, and digital strategy. Partner at Zib Digital, specialising in helping businesses grow through tailored SEO and digital marketing solutions. Strong background in client acquisition, revenue growth, and account management, built across leading media organisations. Known for building lasting relationships and delivering clear, results-focused marketing strategies that drive measurable business outcomes.

Overview

34
34
years of professional experience

Work History

Partner & Digital Marketing Advisor

Zib Digital
2018.10 - Current
  • Advise businesses on digital marketing strategies to drive growth and visibility
  • Build and manage long-term client relationships across a diverse portfolio
  • Develop tailored marketing solutions aligned to client goals
  • Support clients in navigating evolving digital trends
  • Drive new business through referrals, networking, and partnerships

Sales Executive

Macquarie Media Limited
2016.06 - 2018.10
  • Managed advertising portfolios and delivered integrated media solutions
  • Built strong relationships with key clients
  • Identified revenue opportunities and contributed to sales growth

Commercial Manager

Crocmedia Pty Ltd
2015.06 - 2016.06
  • Managed commercial partnerships and revenue streams
  • Developed strategic opportunities across media channels

Account Director

Australian Radio Network
2013.09 - 2015.06
  • Managed major client accounts and campaigns
  • Delivered strategic media planning and execution

Direct Client Executive

Nova Entertainment
2011.08 - 2013.07
  • Delivered tailored advertising solutions to direct clients
  • Built strong and lasting client relationships

Account Executive

WIN NBN Television
2009.01 - 2011.01
  • Managed a portfolio of local and regional advertising clients across multiple industries
  • Sold television advertising airtime, sponsorships, and integrated media solutions.
  • Developed new business opportunities through cold calling, networking, and referrals.
  • Maintained and grew existing client accounts to maximise repeat revenue
  • Prepared advertising proposals, media schedules, and campaign presentations.
  • Built long term relationships with local businesses and advertising agencies.
  • Met and exceeded monthly and quarterly sales KPI's and revenue targets

Sales Executive

Valley Motor Group Pty Ltd
2006.01 - 2009.01

Store Manager

Flight Centre Business Travel
2002.01 - 2006.01

Field Representative

Contiki Holidays
1999.01 - 2002.01

Performance Analyst

Telstra
1993.01 - 1999.01

Education

VCE -

Catholic Regional College
Traralgon
1992-01

Certificate - Computer Software

Swinburne University
Prahran
1995-01

Skills

  • SEO Strategy & Organic Growth
  • Digital Marketing Advisory
  • Client Acquisition & Retention
  • Account Management
  • Revenue Growth & Sales Strategy
  • Stakeholder Management
  • Media & Advertising Strategy
  • Business Development

Interests

  • Watching Movies and TV Shows
  • Volunteering for community initiatives to give back to local communities and make a positive impact
  • Gardening
  • Playing Sports
  • Team Sports
  • Road Trips
  • I enjoy cooking for friends and family gatherings
  • Volunteering with youth sports programs as a Team Manager for my kids sporting clubs & Board Member for my sons soccer club
  • Wine Tasting
  • Walking/Exercise

Timeline

Partner & Digital Marketing Advisor

Zib Digital
2018.10 - Current

Sales Executive

Macquarie Media Limited
2016.06 - 2018.10

Commercial Manager

Crocmedia Pty Ltd
2015.06 - 2016.06

Account Director

Australian Radio Network
2013.09 - 2015.06

Direct Client Executive

Nova Entertainment
2011.08 - 2013.07

Account Executive

WIN NBN Television
2009.01 - 2011.01

Sales Executive

Valley Motor Group Pty Ltd
2006.01 - 2009.01

Store Manager

Flight Centre Business Travel
2002.01 - 2006.01

Field Representative

Contiki Holidays
1999.01 - 2002.01

Performance Analyst

Telstra
1993.01 - 1999.01

Certificate - Computer Software

Swinburne University

VCE -

Catholic Regional College

Key Strengths

  • Unique blend of sales + digital marketing expertise
  • Strong relationship builder and trusted advisor
  • Deep understanding of traditional media and digital evolution
  • Commercial focus on ROI, growth, and client success
Marty Tucker